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26 Jun
How is the Role of the Data Analyst Evolving?
The role of the data analyst has undergone significant evolution in recent years due to the increasing importance of data in the digital world. It is now a crucial professional figure for companies across all sectors, as they need experts to analyze and, more importantly, interpret large amounts of (more..)
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26 Jun
How Artificial Intelligence is Revolutionizing Marketing
Artificial intelligence is significantly revolutionizing the world of marketing, transforming how companies reach and interact with their customers. With the ability to process large amounts of data and analyze complex patterns, AI enables companies to make informed decisions and personalize their m (more..)
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26 Jun
Digital Culture Marketing: Interaction between Digital Culture and New Marketing Trends
Digital culture has revolutionized the marketing landscape, giving rise to "Digital Culture Marketing," an approach that deeply integrates the technological innovations of the digital world into marketing strategies. This phenomenon results from the increasing interconnection between people, technol (more..)
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24 Jun
Global MBA: A Year of Growth, Connections, and Discoveries
Design, Fashion and Luxury Goods, Food and Wine, Green Energy and Sustainable Businesses, Supercars, Superbikes and Motorsports. These are the five tracks of a unique and invaluable experience that each year marks a turning point for a generation of enthusiastic participants at BBS: the Global MBA. (more..)
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24 Jun
People, not numbers
The world of human resources is undergoing a profound transformation: people are no longer considered simply as numbers or resources to be utilized, but as individuals with unique talents and added value to offer organizations. The future of HR lies in finding the right balance between data analysis (more..)
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24 Jun
Recruiting: HR Trends for 2025
The world of human resources management is constantly evolving and must adapt to the rapid and unpredictable changes in the market. An analysis of the most current perspectives allows us to identify some trends for 2025. Big data will play a more central role: companies are increasingly invest (more..)
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20 Jun
Bologna at the centre of the world with the EFMD Annual Conference 2024
Over 600 business schools worldwide, extraordinary speakers, and topics of utmost relevance: the 2024 edition of the EFMD Annual Conference captivated participants with truly memorable meetings and conferences. The event, titled "Navigating geopolitical tension, AI and fostering a human-centred futu (more..)
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20 Jun
Company presentation: Lavazza
BBS Professional Masters are characterized by a pragmatic approach that aims to provide answers to market demands. With this in mind, several initiatives parallel to the classroom lectures are provided to those who participate in these study paths at Bologna Business School: Managerial & Comp (more..)
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18 Jun
The New Campus of Bologna Business School: A Bridge Between Tradition and Future
BBS is officially preparing to inaugurate its new campus in September—an ambitious project representing a milestone for the School, demonstrating its commitment to innovation and sustainability. The new campus consists of three state-of-the-art buildings designed according to the highest sustaina (more..)
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18 Jun
2024 EFMD Annual Conference
Bologna Business School hosted the EFMD Global Annual Conference, an international association dedicated to the development and improvement of management programs and recognized as an accrediting agency for Master and Business Schools. Sunday , June 9, the evening was dedicated to welcoming inter (more..)
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18 Jun
Agribusiness management
Interview with Paolo Palomba. Managing Partner of Expertise on Field, a marketing company working in Italy and around the world with FMCG marketing experts in 30 countries on new product development, internationalization, training, and learning by doing. Paolo is a partner of IPLC - The Retailer Bra (more..)
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17 Jun
Discovering Comecer: The Company Visit by Master's Students in Business Management – Life Science and Medtech
Exploring the innovation of a cutting-edge company is a valuable opportunity to understand how classroom theories can be transformed into operational reality, guiding businesses towards excellence. Comecer is a global leader in the production of equipment and solutions for nuclear medicine, radio (more..)
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14 Jun
The Smart Week at BBS: an Unforgettable Experience
The Smart Week of the Hybrid Master in Business Administration IV Edition at Bologna Business School offered participants a week full of engaging and educational events. The objective? To allow participants of one of BBS's most innovative programs, with a formula designed to perfectly balance work a (more..)
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11 Jun
Discovering the World of Zanotti: The Experience of BBS Students
The recent company visit by participants of the Global MBA in Design, Fashion and Luxury Goods at Bologna Business School to Zanotti offered a unique educational opportunity. Students were taken directly into the heart of an Italian fashion accessory excellence. Giorgia Pagotto, one of the partic (more..)
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07 Jun
Discovering the World of Baldinini: The Company Visit of Bologna Business School Students
Company Visits are also essential for the young participants of the Professional Master in Business Management – Global and Emerging Markets because they allow them to engage with business realities in which they might find themselves working in the near future. Among the excellent companies visited (more..)
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05 Jun
The Future of FinTech: Innovation, Challenges, and Opportunities - Interview with Giacomo Mazzanti from Deloitte Consulting
In the ever-evolving FinTech landscape, innovation and adaptability are essential to remain competitive. We asked Giacomo Mazzanti, Partner at Deloitte Consulting and lecturer of the Trends in the FinTech Industry course in the Professional Master in Finance and Fintech at Bologna Business School, t (more..)
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04 Jun
Product & Trade Marketing
Interview with Marco Repezza. Senior Business Consultant at Trade Marketing Studio, he has participated in several category management projects at Conad s.c.a.r.l. and global key accounting for other international retailers. He is Marketing and Trade Marketing Director at Italpizza SpA. At BBS he (more..)
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04 Jun
Let's talk about marketing. A journey through choice.
Interview with Barbara Lorenzini, consultant for more than 20 years on marketing topics and branding strategies, and author of the book and podcast Parliamo di Marketing. At BBS Barbara teaches Marketing at the Professional Master in Business Management. What is the role of storytell (more..)
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04 Jun
International Exchange between IAE Paris Sorbonne Business School and Bologna Business School: an Innovative Approach to Crisis Management in Organizations
The regular academic exchange between the students of the Professional Master in HR & Organization at BBS and IAE Paris Sorbonne Business School took place on May 27 in Bologna under the title CRISIS AS THE NEW NORMAL. Designing Organizations for Responsiveness and Well-being. The event offered (more..)
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03 Jun
First Conference on Impact Case Study in Villa Guastavillani
Bologna Business School, supported by The Case Centre, hosted the first edition of the Conference on Impact Case Study at Villa Guastavillani. The event, organized by BBS Impact Case Studies Hub and supported by The Case Centre, brought together academics and business leaders to share knowledge (more..)
