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25 Oct
Marketing Management: there is something new again
Fabio Ancarani, Professor of Marketing at the University of Bologna and Director of the Executive Master in Sales and Marketing at Bologna Business School presented the new edition of the Kotler, Keller, Chernev, Ancarani, Costabile –Marketing Management Manual. The world's best-known and most wi (more..)
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24 Oct
BBS Sailing | A unique experience, full of emotions
Earlier this year, an initiative as exciting as it is adventurous got underway: the BBS Sailing Experience. A team composed of Faculty, Alumni and Friends of the School who are passionate about sailing came together to demonstrate that there are many similarities between this discipline and manageme (more..)
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24 Oct
Interview with Cristiano Boscato | The future of Artificial Intelligence and Machine Learning
Forbes included him in its prestigious list dedicated to Italy's 100 most influential managers: Cristiano Boscato, Adjunct Professor and Executive Director of the Open Program Artificial Intelligence and Machine Learning in BBS, is the owner and EVP of Injenia, a leading Italian company in digital i (more..)
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21 Oct
XIV Alumni Reunion | Growing together, looking to the future
The recent BBS Reunion was not only an opportunity for Alumni, Faculty and friends of the School to get together, but it was also and above all a treasured opportunity to bring value to the area and the people who live there by sharing ideas and insights for the future. The 2022 BBS Reunion took (more..)
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18 Oct
Giorgia Cocchi | Professional Master in Marketing Management
The Professional Master in Marketing Management at BBS provides useful elements for understanding the dynamics behind a global marketplace evolving at the speed of the Internet. In this way, it is possible to gain such a broad vision that it embraces different business contexts, increasing career po (more..)
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14 Oct
Finance, control and auditing. Interview with Prof. Giorgio Rusticali
Financial statements, management control and auditing are often underestimated by young people who want to approach the business world. Yet numbers are the foundation of any business and understanding this "sooner rather than later" can help build a rewarding career. We asked Prof. Giorgio Rusticali (more..)
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07 Oct
Andrea Aprile
Professional Master in Finanza, Controllo e AuditingA practical approach, balancing the acquisition of managerial and hard skills in high demand on the market with the ability to build trusting relationships, has allowed Andrea Aprile, now Account Sales Manager at EssilorLuxottica, to enter the world of work with a confident and enthusiastic approach (more..)
