Master's in business management - Food and Wine | University of Bologna

Business Management – Food & Wine


The Food & Wine track of the Full-time Business Management Master’s course is intended for young graduates wishing to start a managerial career in this leading industry of Italian excellence.
To be ready for the challenges of the industrial food sector as well as of the niche production, management, marketing and finance skills are developed together with strategies for export activities and the rationale of the distribution channels available today. It is essential to have a general overview in order to identify the most suitable business model to establish the value of Italian food and wine products on the global market. This is a shared goal of the businesses that are partners of Bologna Business School, whose knowledge is made available to the course participants to create a swift interaction between education and the labor market.

This experience is a unique occasion to transform the passion for the product into a journey of professional growth, to be employed with equal efficacy in the production, sales or marketing areas, as well as to start one’s own business, putting to good use the network of people participants get to know during the course. The Food & Wine Full-time Business Management Master’s course is part of the educational offer aimed at combining business administration with the characteristics of the related sectors. The course features two cycles of classroom lectures, one of which is common to all other tracks, and a final internship, lasting in total 12 months.

The classes preceding the internship feature lectures on the topic of food and beverage management and practical exercises, by way of three corporate projects lasting a month each and a longer project, lasting over six months. Italian excellence needs your passion to become increasingly management-oriented. Get in touch with the course program manager: we’ll make your ambitions grow.


Angelo Manaresi

Angelo Manaresi

Director of Studies

" The local Food and Wine sector is in continuous growth. International development is a great opportunity but imposes new politics for promoting and increasing the value of enograstronomical Italian assets, one of the principal vectors in tourism development, including in foreign markets. This master allows you to enter this sector as a protagonist. "



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  • 58% F -42% M



The Master in Business Management – Food & Wine is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.
The structure of the Master is divided into three terms:

  • First term: December – April
  • Second term: May – July
  • Internship: September – December

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.
The course is enriched by 3 extensive company projects with a sectoral approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.
The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Food & Wine. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.
Given the importance of English language in business, the School offers the opportunity to participate in English conversation sessions within the classroom.

The Master program is constantly updated and adjusted to market needs through continuous interaction between faculty and a specific Management Committee:


Massimo Monti
Amministratore delegato
Alce Nero 

Alberto Miraglia
Direttore Generale
Retail Institute

Franco Gabbrielli
Assopellettieri e Mipel

Lorenzo Scrimizzi
Country Manager

Patrick Romano
Direttore Generale
Bologna Welcome

Amministratore Delegato
BMW Italia


This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Liverani Francesca

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

Longo Mariolina

The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.

Mengoli Stefano

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The main topics covered are: fundamentals of computational systems, artificial intelligence, autonomous systems, conversational systems, computational logic, networks and security.

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Pizzi Gabriele

This course takes an in-depth look at argi-business. Exploring all factors including the economic and management issues related to enterprises engaged in different sectors of the food and wine sector in the context of the gradual process of internationalization and globalization of the economy. In addition the course studies the implications for agricultural and food and wine businesses of the growing competitive pressure. Evolution of the concept and the role of quality in the food and wine industry: from typical production methods to genetically modified products. The strategies of multinational corporations, form large to small and medium-sized enterprises. Internal, external growth and concentrations. The development of modern forms of distribution channels and the new structure of trade channels in the food and wine sector. The application of the tools of strategic planning, tactical adaptation and audit for food and wine businesses.

Palomba Paolo

This course structure consists of select lectures and three company projects.

LECTURES: Focus on the management of companies in the high-end food and wine business, which requires knowledge of issues unique to each sector and the problems of the value chain. Such management also necessitates an awareness of the repositioning activities of traditional companies which, starting from a medium or medium-high product, develop excellence in terms of production and distribution.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Zammit Alessandra

This course clearly defines all the main aspects of managing a successful communication and marketing campaigns within the Food and Wine sector, as well as define in-depth answers to the following questions:  how the process of reputation building of companies within the Food and Wine sector occurs. How important are the opinions of food and wine experts and guidebooks? What degree of relevance will these opinions have in a chef’s career, in the reputation and performance of a restaurant or a wine producer. What is the role played by Italian cuisine abroad in strengthening the reputation of Italian food and wine, and which instruments will strengthen the reputation of a product in Italy and in foreign markets?

Tomesani Nicola

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.


Valentini Sara
Zammit Alessandra

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Regattieri Alberto
Zanoni Andrea

Learning method

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work. The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.
The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
This project vision consists of:

  • A business plan (January to December) developed during the entire Master
  • 3 major projects of 1 month each (May, June and July) related to the chosen field
  • Other shorter projects within single lessons
  • The final project for the internship.


The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Food & Wine too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview


In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions


Giuseppe Inzitari

Junior Analytic Consultant, Nielsen
MGI - Food & Wine (A.Y. 2018/2019)

"The master allowed me to improve and learn different skills, from strategic reading of a budget to the confidence of being able to speak in front of an audience. The project works certainly made the difference. With three project works I finally had the opportunity to experience and understand some aspects of working activities to then only theoretical. The most important expertise that I will carry with me is the awareness of my own abilities. Challenging myself led me to work for a large company, with industry-leading customers and in the industry I prefer, the FMCG. It has been a long and truly challenging experience that I am very proud of."

Lucia Agostinello

Hospitality Manager, Torre Mora - Tenute Piccini
MGI - Food & Wine (A.Y. 2017/2018)

"I started this Master after a Law Degree and one work experience in the legal world. I decided to join BBS with the hope of enriching my training even more and trying to enter the wine world. All my expectations were fulfilled. The master gave me back a practical approach to daily working activities, it allowed me to get in touch with the job market. It was a journey that forced me to move away from my homeland, Sicily, and that allowed me to return to it more confident and stubborn than before. After the curricular internship I was lucky enough to start a job collaboration with a winery on the slopes of Mount Etna, of which I am now the Manager."

Beatrice Baroni

Food and Beverage Administrator, Starhotels
MGI - Food & Wine (A.Y. 2015/2016)

"The master is crucial for setting up an entrepreneurial mindset and having real contact with the world of management and business. This is possible thanks to the many concrete business cases faced in class and thanks to professionals, professors, alumni and entrepreneurs who bring their testimonies directly in the classroom. During the internship I found many aspects faced during the course, and I could apply them practically. The master is not a simple course of study, but it is a life experience, intense and decisive to set your own future."

Lucrezia Monsagrati

Assistant Brand Manager, Bahlsen
MGI - Food & Wine (A.Y. 2015/2016)

"After finishing my law studies, I felt the need to change and I needed the best training to enter the business world. The Master has trained me both in content, focusing on the core aspects of Marketing and Management, and on a personal level by making me grow and enter into a more working and study perspective. The Master has provided me with all the tools needed to face the labour market. A journey that I would do again!"

Alice Barera

Regional Sales Manager, Ethica Wines North America & Asia-Pacific
MGI - Food & Wine (A.A. 2014/2015)

"Il Master è stata un’esperienza estremamente valida e arricchente. I progetti in collaborazione con le aziende hanno sicuramente ricoperto un ruolo fondamentale: dal confronto diretto con gli imprenditori, all’elaborazione di business plan insieme ai miei compagni di corso. Ho imparato cosa significano gioco di squadra, leadership e gestione del tempo, caratteristiche fondamentali nel mondo del lavoro. Le conferenze sono state uno stimolo per capire che non si smette mai di imparare e che non bisogna mai temere di fare domande."

Claudia Cesari

Category Specialist Food Division - Bonomelli & Infrè, Montenegro
MGI - Food & Wine (A.A. 2013/2014)

"The Master has been the fundamental step between the academic years and the job market. The high quality of the teaching methods and the close link the business world have been very important for my experience. It allows me to have immediately a job opportunity. I continued to work in the same company where I did my internship for one year, afterwards, I was hired by another company which is closely connected to the school."

Monica Petreni

Responsabile Ospitalità, Castello di Ama
MGI - Food & Wine (A.Y. 2012/2013)

"For me the Master has represented the crucial turning point between university theory and work practice. The master allowed me to look at the single 'company' as a set of devices that work together for the success of the whole. Months of full immersion in lessons in economics, marketing, finance and project work are summarized in a cultural and experiential baggage that in the working reality allow a great competitive advantage."

Marco Casadei

Group Brand Manager, Euro Company
MGI - Food and Wine (A.Y. 2012/2013)

"The Master was an important moment of personal and professional growth. The first months allowed me to acquire skills that I still use in the company, while the second part represented the common ground that I missed between theory and the labour market. The availability and experience of the teachers, together with the close relationship with the companies, make the school environment an absolutely stimulating context in which projects and new business ideas can arise every day. An intense year, which I remember with great pleasure!"


The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending the CV book
  • Sharing internship and work opportunities
  • Presentations at the School premises
  • Career Day
  • Implementation of project works
  • Class-room activities with case studies presented by managers and/or HR professionals


Our partners are the foremost supporters of our students, with the provision of scholarships, internships and professional opportunities.

The partner companies of the Bologna Business School for the Master in Business Management – Food & Wine are:









The tuition fee for the Master is 11.200 euros (VAT free) to be paid in three installments:

  • First installment: 1.500 euros
  • Second installment: 6.000 euros
  • Third installment: 3.700 euros

The fee includes participation in theMaster, all the study material available through the online platform, and access to the Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PC in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna:


Participants are eligible to apply for Honor Loan with subsidised rate up to the complete coverage of the application fee.
For more information please mail to


Bologna Business School provides merit-based partial scholarships to the leading candidates in the selection process. Furthermore, at the end of the master, the School assigns a prize to the best student.

The cost of the Master can be covered in full or partially by third parties: public bodies, foundations, or companies.



The competition announcement published by INPS supports the participation in 1st and 2nd level University Masters through the provision of scholarships up to a maximum of 10,000 euros.
The scholarships are reserved for children and orphans of members and public pensioners. It is possible to check the methods of access to the scholarships on the INPS portal by submitting your application no later than 12.00 on 30 October 2019.



Applying is open to anyone holding an undergraduate degree of the old and new system. The degree must be obtained on or before the enrollment deadline of the Master.
For auditors, an undergraduate degree is not necessary.

Admission to the Master requires the student to pass the selection process, which consists of:

  • a written exam on general knowledge and logic and mathematics
  • a written exam on English language proficiency
  • a motivational interview designed to assess the candidate’s professional plan and its consistency with the objectives of the Master


This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

Documents to send to are:

  • CV
  • Degree certificate with accompanying transcript
  • Photocopy of you ID
  • TOEFL/IELTS/CAE certificate (optional)
  • GMAT/GRE certificate (optional)
  • Signed copies of your enrolment summary sheet and receipt for the application fee (both are downloadable from ‘studenti online’ website following registration).

The selection process will be held at Bologna Business School. In line with the number of available places, admission to the program is granted according to the position on the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admissions process.

CALL Attached


CFU or Crediti Formativi Universitari is a tool to measure the quantity of learning required, including independent work necessary for the student to acquire the knowledge and skills in the subject matter of each specific course.
A credit (CFU) generally corresponds to 25 hours of work including lectures, tutorials, etc., but also independent study. For each academic year, a full time student in the course requires an average amount of work equal to 60 credits, ie. around 1500 hours. The credits are acquired by passing the exam or other testing.
The credits are used to compare different courses in Italian and European universities through an evaluation of the student workload required in certain subject areas in order to achieve the educational objectives defined. They facilitate student mobility between different courses of study, but also between Italian and European universities. Loans acquired during a course of study may be approved for continuing in other courses of study.

The second level Master is accessible only to those who have a bachelor’s degree from the old system or a Laurea Magistrale/Specialistica. To access the first level Master a three-year undergraduate degree or a bachelor’s degree in the old system is sufficient.

Access to a first level University Master requires at least a three-year Bachelor’s degree (or the Bachelor’s degree in the old system); for a second level Master’s Degree, the Laurea Magistrale/Specialistica (or the Bachelor’s degree of the old system) is necessary.

Enrolling in multiple university courses is not allowed. Therefore, if you are already enrolled in a degree at this or another university prior to registration into the master you are required to apply for a suspension of studies (“career freeze”) at the secretariat of the specific School. During the suspension period you will not be able to undertake exams nor accumulate attendance related to the suspended degree.

Yes, you can enroll prior recognition of the degree at the Italian Embassy or Consulate in the country where it was obtained. More details are available in the tender announcement.

Upon registration and payment of the admission fee, you must submit or send via registered mail to Alma Bologna Business School (Via degli Scalini 18-40136 Bologna), the following documents:
• a copy of the receipt for the fee of 60.00 euro for administrative services;
• summary sheet;
• a copy of your ID;
• Undergraduate Degree (or substitute statement);
• curriculum vitae;
• any additional titles to be assessed for admission purposes.

No, once you pass the selections, you can decide whether to formalize the registration to the Master through the registration process. However, it is essential to participate in the selection process and to pass it in order to be able to register.

It is essential, for the purpose of registration, to have completed the degree by the registration deadline.

As long as you have passed the selection process, you can still register as an auditor.

An auditor is someone who participates in a master and who has passed the selection stage but doesn’t have an MA/Specialist degree/degree according the old system/ or hasn’t be graduated within the call’s deadline. An auditor can participate in all lessons, academic activities and to the internship (not compulsory). An auditor doesn’t need to take exams and therefore is not awarded CFU. An auditor will however receive a certificate of attendance by the University of Bologna. Instead of paying €11.200 an auditor pays €9.200

The University of Bologna uses the ECTS system accurately applying the European Credit Transfer System (ECTS) in all courses of the first cycle (Laurea), second cycle (Laurea Magistrale) and unified cycle. ECTS is a recognized standard created with the goal of supporting mobility and cultural exchange among students at the European level. This standard allows for the comparison of credit systems used by Universities and higher education institutions in Europe, to plan and implement the learning path of students. This allows students who study in one country to see their studies recognized at an institution in another country that applies the same standard.

Yes, every Master is composed of multiple courses, each with an exam at the end and based on whose completion the student earns the relative CFU for the course.

Yes, as a university tax.

You can contact the Help Desk directly via e-mail:, or by telephone: +39 0512099882; or you can apply online:

The School organizes several occasions for meetings, discussion, networking, training, refresher training reserved for the Alumni Community (those who have attended a course in Bologna Business School). For further information visit the Community section of our website.

Unlike the Laurea Magistrale or Specialistica, a University Master’s degree actively involves students in practical cases, providing skills that facilitate immediate entry into the labor market. Specifically, the Master in Business Management, before the internship period, requires the development of a business plan that is carried out for the duration of the master and 3 one-month-long company projects each with a company chosen by the participant.

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