Gestione d’Impresa – Food & Wine

A PASSION TO GROW

GOALS

The Master in Business Management – Food & Wine track aims to train managers able to work in international food and wine companies and manage the food and wine luxury industry. The study of marketing, finance, export, and distribution channels is combined with meetings whit top industry executives and star chefs.

Bologna is the heart of the food valley, a region that makes excellent food and wine a commercial and tourist attraction: Emilia-Romagna is among the world’s top destinations for food and wine tourism and is home to many local companies with an international profile.

Passion for the product of excellence meets in the Master in Business Management – Food & Wine track a concrete study path in business management, to acquire all the tools necessary to enter as a protagonist in a glocal sector of excellence. Thanks to the BBS Career Service, dedicated to tailoring a personal and professional growth path for each student, and to the final internship in one of the companies of the Bologna Business School‘s international network, this full-time, 12-month Master in Italian is a real gateway to the business world, with a 6-month placement index of more than 95%.

A Master Project, three Company Project Works, real-world examples from the F&W business with MGIncontri, and activities focused on personal development round out this pragmatically minded study path.

 

WHO IS IT FOR

Young graduates with a passion for food and wine excellence who want to turn their natural inclination for flavor into an international career aimed at imposing the value of Italian food and wine on the global market.

 

CAREER OPPORTUNITIES

The food & wine business knows no setbacks and for Italy represents a constantly growing sector. The Master in Business Management – Food & Wine track aims to train adaptable professionals ready to enter an international business with an all-Italian flavor. Some positions to aspire to after this study path and the necessary experience in the company are, among many others, Business Analyst, Brand and Product Manager, Marketing Manager.

Italian excellence needs your passion to become increasingly management-oriented. Get in touch with the master Program Manager: we’ll make your ambitions grow.

 

SERVICES

Bologna Business School provides student support services included in the tuition fee for the Master.

 

Programme Advisory Committee:

  • Massimo Monti – Chief Executive Officer, Alce Nero S.p.A.
  • Alberto Miraglia – General Manager, Retail Institute Italy
  • Franco Gabbrielli – Former President, Assopellettieri
  • Lorenzo Scrimizzi – Former President , Carpigiani Japan
  • Patrick Romano – Managing Director, Bologna Welcome
  • Massimiliano Di Silvestre – Chief Executive Officer, BMW Italia
  • Baldo Scassellati Sforzolini – Global Head of R&D, Galderma
  • Giovanna Cenacchi – Full Professor, Department of Biomedical and Neuromotor Sciences, University of Bologna

 

Ranking

RANKED BUSINESS QS

QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.

 

Accreditation

EQUIS

Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.


Angelo Manaresi

Angelo Manaresi

Director of Studies
angelo.manaresi@unibo.it

" The local Food and Wine sector is in continuous growth. International development is a great opportunity but imposes new politics for promoting and increasing the value of enograstronomical Italian assets, one of the principal vectors in tourism development, including in foreign markets. This master allows you to enter this sector as a protagonist. "

CLASS PROFILE A.Y. 2023/2024

ACADEMIC BACKGROUND

  • 25

    AVERAGE AGE

  • 49%

    WOMEN

Structure

The Master in Business Management – Food & Wine is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.
The structure of the Master is divided into :

  • First term: January 2025 – April 2025
  • Second term: May 2025 – July 2025
  • Internship: September 2025 – December 2025

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.

The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Food & Wine. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.

In addition to the general Business Administration courses and the subjects related to the specific track, there are also:

  1. a one-year Master Project, on the subject of business planning, carried out in groups;
  2. three Company Project Work, with companies lasting one month each, in May, June and July;
  3. testimonials from the business world such as BMmeetings;
  4. numerous activities related to the Personal Development Project. The A.Y. 2023/24 includes the following sessions:
  • Start up and Business Planning with Claudio Venezia, CEO & Founder Officina Startup
  • Export Management with Gerardo Famiglietti, International Sales Manager Endura S.p.A.
  • Doing business in Japan with Lorenzo Scrimizzi, Representative Director Carpigiani Japan
  • Company Turnaround with Federico Minoli, CEO Deus Ex Machina
  • Brand experience with Federica Sovrani, Account Project Manager Yu Retail
  • International Marketing with Giampiero Giunta, Senior Brand Manager Procter & Gamble
  • Team Builiding and Leadership with Alessandro Finelli, Professional Basketball Coach
  • Public speaking with Massimo Franceschetti and Lisa Marie Gelhaus, BBS Faculty
  • Negotiation techniques with Francesco De Rose and Marco Repezza, BBS Faculty

Given the importance of English language in your career, the School offers the opportunity to attend a Business English course.

COURSES

This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Ferri Paolo

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

Foschi Eleonora

The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.

Baschieri Giulia

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Lorenzini Barbara

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The course consists of 5 seminars: Ai & Machine Learning, All-in Security, Cloud & Beyond, The Science of Data, Internet of Things.

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.

 

Zammit Alessandra

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Abdel Malek Claudio Nader
Matta Shashi
Tuan Annamaria

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Bortolini Marco
Luciano Fratocchi
Paulraj Antony Chellappa
Regattieri Alberto

This course takes an in-depth look at argi-business. Exploring all factors including the economic and management issues related to enterprises engaged in different sectors of the food and wine sector in the context of the gradual process of internationalization and globalization of the economy. In addition the course studies the implications for agricultural and food and wine businesses of the growing competitive pressure. Evolution of the concept and the role of quality in the food and wine industry: from typical production methods to genetically modified products. The strategies of multinational corporations, form large to small and medium-sized enterprises. Internal, external growth and concentrations. The development of modern forms of distribution channels and the new structure of trade channels in the food and wine sector. The application of the tools of strategic planning, tactical adaptation and audit for food and wine businesses.

Palomba Paolo

This course structure consists of select lectures and three company projects.

LECTURES: Focus on the management of companies in the high-end food and wine business, which requires knowledge of issues unique to each sector and the problems of the value chain. Such management also necessitates an awareness of the repositioning activities of traditional companies which, starting from a medium or medium-high product, develop excellence in terms of production and distribution.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

Caccioni Duccio

This course clearly defines all the main aspects of managing a successful communication and marketing campaigns within the Food and Wine sector, as well as define in-depth answers to the following questions:  how the process of reputation building of companies within the Food and Wine sector occurs. How important are the opinions of food and wine experts and guidebooks? What degree of relevance will these opinions have in a chef’s career, in the reputation and performance of a restaurant or a wine producer. What is the role played by Italian cuisine abroad in strengthening the reputation of Italian food and wine, and which instruments will strengthen the reputation of a product in Italy and in foreign markets?

Tomesani Nicola

Learning approach

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work. The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.

The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.

Faculty

Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

CAREER DEVELOPMENT

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Food & Wine too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview

In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

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Alumni

Francesco Longo

Junior Export Manager, Terre Cevico
MGI - Food & Wine (A.Y. 2022/2023)

"The desire to broaden my knowledge in the world of Food & Wine economy, combined with the decision to give a chance to my dream of working in the world of wine, led me to embark on the Master's path.I had the opportunity to develop different skills thanks to a constantly evolving academic environment and to people from all over the world and with heterogeneous backgrounds; this allowed me to hold the position of Junior Export Manager. The course is a set of possibilities, ideas, and above all, people that lead you to express the best of yourself so that you can pursue and achieve your goals."

Giulia Battezzati

Junior Marketing - Europe, Granarolo
MGI - Food & Wine (A.Y. 2021/2022)

"After finishing my Bachelor's degree in Business Administration, I wanted to embark on an educational path to “accelerate” my entry into the world of work and into the Food&Beverage industry. That’s why I chose to do this Master and do it at Bologna Business School, in the heart of the food valley. The Master, thanks to a strong combination of theory and project work with companies, allowed me to deepen my understanding of marketing and management dynamics applied to the field I am passionate about, guaranteeing me a solid foundation for the internship in the company and future professional challenges"

Gennaro Cappiello

Junior Product Manager, Valsoia
MGI - Food & Wine (A.Y. 2021/2022)

"The word 'team' fully summarize my experience at BBS. A team that is not only limited to group works, but also extends to professors, professionals and other colleagues who have become great friends. Feeling part of a mechanism for professional growth, stimulates the opportunity for comparison and application of theoretical background in projects involving important partners in the field. I consider this experience essential to embark on the road to work, both for the opportunities offered and for the preparation, not only professional, but above all human."

Emanuele Paluzzi

Assistant Buyer, Esselunga
MGI - Food & Wine (A.Y. 2021/2022)

" The Master's program allowed me to interface with a dynamic and highly educational environment. The teaching approach is strongly oriented toward project-based learning and the practical application of theoretical skills. Thanks to the numerous project works and the various company testimonials, it’s possible to have direct contact with the world of work, gaining a deep awareness of the skills required in the business environment. It was a very challenging course, which allowed me to grow a lot both personally and professionally, thanks to the continuous support and guidance provided by the entire BBS team, laying the foundation for my career path in the company."

Marco Pirozzi

International Key Account, Unigrà
MGI - Food & Wine (A.Y. 2021/2022)

"The Master's program has been a fundamental step for my professional and personal path, which has allowed me to cultivate my passion for the Food & Beverage world to the fullest and to begin my career in companies in the industry. The educational program, including project work and testimonials from partner companies, allow students to express their potential, broaden their interests, work in a dynamic and heterogeneous environment, and become part of a community that is stimulating. In addition to having indelibly marked what is my approach to the world of work and having provided me with the necessary means to deal with it in the best possible way, the Master also remains a great life experience, of which I will always carry excellent memories."

Alessandro Borghi

Trade Marketing Specialist, Ethica Wines
MGI - Food & Wine (A.Y. 2020/2021)

"I decided to join bbs to strengthen my bases of business management applied to the world of wine. The structure of the master allows you to train team working thanks to the many group projects, helping to collaborate in an active and profitable way, which are very important characteristics to face the labour market today. The courses have many relationships with the business world and are able to translate the requests of companies into training. Today I am continuing to work in the company where I did my internship and I am very grateful for this opportunity that has allowed me to work in the sector that most fascinates me and to do so in an international context."

Riccardo Scandellari

Brand Specialist Amaro Montenegro, Gruppo Montenegro
MGI - Food & Wine (A.Y. 2020/2021)

"Bologna Business School, with its accreditations, business network and experienced faculty, is a calling card to enter the world of work. Thanks to the practical and functional teaching, testimonials from entrepreneurs and managers, teamwork, and constant training in multiple projects, it’s possible to equip oneself with a complete package of functional skills, soft skills and interdisciplinary expertise. All of this is still essential today in my day-to-day work and has allowed me to grow in the company where I did my Master's internship."

Margherita Venz

Buyer, Tannico
MGI - Food & Wine (A.Y. 2019/2020)

"I chose Bologna Business School because it focuses on the students’ training in order to better prepare them in the transition to work environment. This commitment was also confirmed by the distance learning management thanks to the constant availability of the teachers and the assistance in the internship’s research. The Master, the Professors and the numerous project works taught me how to work in a team and to be always involved in order to achieve the best possible result: an attitude that has allowed me to positively face the challenges that the work environment presents."

COMPANIES

The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending CV Books
  • Sharing internship opportunities
  • Company presentations
  • Career days
  • Project works
  • In-class activities with case studies presented by Managers and/or HR professionals

Moreover, companies support the Master in Business Management – Food and Wine with scholarships, professional opportunities, career fairs and company presentations.

The companies that worked with us in 2022/2023 are:

ATLANTE BPER BANCA CAMST CARPIGIANI CARREFOUR COFFEE HOLDING DESPAR ETHICA WINES FABBRI 1905 FERRARELLE FORNO BRISA GRUPPO CAVIRO GRANAROLO GRUPPO FELSINEO GRUPPO GRANTERRE GRUPPO MONTENEGRO ITALIAN EXIBITION GROUP ITALPIZZA LACTALIS LIDL MEDICI ERMETE MONARI - FEDERZONI NIO COCKTAILS OLITALIA TERRE CEVICO UNIGRA VALSOIA ZAGHIS

FEES

The tuition fee for the Master is 13.800 euros (VAT free) to be paid in three installments:

  • First installment: 1.850 euros
  • Second installment: 7.000 euros
  • Third installment: 4.950 euros

The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Alma Bologna Business School. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: : http://www.unibo.it/it/servizi-e-opportunita

HONOR LOAN

For more information on honor loan, contact us by email: gestioneimpresa@bbs.unibo.it

SCHOLARSHIPS

At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.

Bologna Business School is pleased to make partial scholarships available to the most deserving students. The scholarships will be awarded based on merit to students who occupy the highest positions in the selection process. The top ranked students will be those who have not only a solid academic and/or professional background, but also those who have demonstrated the most motivation to participate in the course. Winners will be notified at the time of admission.

 

 

 

 

REQUIREMENTS

In order to be admitted to the Master’s course you must have a bachelor’s degree (obtained within the closing date of enrollment of the selection round in which you participate)

The admission to the Master is subject to the positive evaluation of the selection test in line with the number of places available. The selection process consists of a Written Aptitude Test, prerequisite to be admitted to the motivational interview. 

For auditors, bachelor’s degree is not mandatory.

APPLICATION PROCESS

This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

1. Register on “Students Online” by connecting to the site studenti.unibo.it
2. Select “First Level Master”.
3. Pay the participation fee for the selection (60 euro for each Master)
4. Upload the required documents online:

  • Curriculum Vitae
  • Motivational letter
  • Letters of reference  (optional)
  • Photograph of recognition
  • Concentration Form
  • Front and back copy of a valid ID or passport
  • TOEFL/IELTS/CAE certificate (optional)
  • If available, a GMAT/GRE certificate with a score above 550 (GMAT) or equivalent (GRE). Applicants uploading this certificate are exempted from the written aptitude test as part of the admission process.
  • For degrees obtained in Italy: Self-certification of Bachelor’s degree with details of exams taken and relative grades
  • For degrees obtained abroad: Dichiarazione di Valore (to be requested at the Italian Embassy in the country where the degree was obtained) or Diploma Supplement (to be requested at the university where the degree was obtained). In the event that the candidate is unable to obtain the Dichiarazione di Valore or Diploma Supplement at the time of enrollment, he/she may temporarily replace it with a Conditional Enrollment Form, which will be sent after enrollment by gestioneimpresa@bbs.unibo.it

For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below: https://www.unibo.it/en/teaching/enrolment-transfer-and-final-examination/declaration-of-value-translation-and-legalization

For further information concerning the selection process and the related documents, we invite you to consult the Master details and download the documents that will be available shortly in this section.

CALL FOR APPLICATION INSTRUCTIONS TO APPLY TO THE SELECTION CONCENTRATION FORM CONDITIONAL ENROLLMENT

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