Gestione d’Impresa – Food & Wine

A PASSION TO GROW

The Professional Master in Business Management –  Food & Wine track is intended for young graduates wishing to start a managerial career in this leading industry of Italian excellence.

To be ready for the challenges of the industrial food sector as well as of the niche production, management, marketing and finance skills are developed together with strategies for export activities and the rationale of the distribution channels available today. It is essential to have a general overview in order to identify the most suitable business model to establish the value of Italian food and wine products on the global market. This is a shared goal of the businesses that are partners of Bologna Business School, whose knowledge is made available to the course participants to create a swift interaction between education and the labor market.

This experience is a unique occasion to transform the passion for the product into a journey of professional growth, to be employed with equal efficacy in the production, sales or marketing areas, as well as to start one’s own business, putting to good use the network of people participants get to know during the course.

The Master in Business Management/Food & Wine is part of the Professional Masters offer, aimed at combining business administration with the characteristics of the sectors envisaged. The program is organised in three cycles that integrate classroom activities, group work, workshops, testimonials from the business world such as BMmeetings and ends with an internship in the company, starting in September.

In addition to the general Business Administration courses and the subjects related to the specific track, there are also

  1. a one-year Master Project, on the subject of business planning, carried out in groups;
  2. three Company Project Work, with companies lasting one month each, in May, June and July;
  3. numerous activities related to the Personal Development Project. The A.Y. 2021/22 included the following sessions:
  • Start up and Business Planning with Claudio Venezia, CEO & Founder Squat&Basilico
  • Export Management with Gerardo Famiglietti, International Sales Manager Endura S.p.A.
  • Instagram for Business with Francesco Mattucci, Founder & Partner Garage Raw
  • Digital Innovation and Industries with Francesco Montanari, Chief Marketing Officer Datalogic S.p.A.
  • Doing business in Japan with Lorenzo Scrimizzi, Representative Director Carpigiani Japan
  • Doing business in Russia with Andrea Galloni, Managing Partner Elbrus Business Advisory
  • Company Turnaround with Federico Minoli, CEO Deus Ex Machina
  • Brand experience with Federica Sovrani, Account Project Manager Yu Retail
  • International Marketing with Giampiero Giunta, Senior Brand Manager Procter & Gamble
  • 360° Customer Experience with Andrea Bello, Innovation and Experience Sr Manager Lavazza Group
  • Industry groups in the luxury sector with Alberto Festa, Commercial Director Watch and Jewelry Dolce&Gabbana
  • Public speaking with Massimo Franceschetti and Lisa Marie Gelhaus, BBS Faculty
  • Negotiation techniques with Francesco De Rose and Marco Repezza, BBS Faculty

Italian excellence needs your passion to become increasingly management-oriented. Get in touch with the course program manager: we’ll make your ambitions grow.

THE MASTER IS AN INVESTMENT.
THE HONOR LOAN IS THE WAY TO FUND IT.

Programme Advisory Committee:

  • Massimo Monti – Amministratore Delegato, Alce Nero
  • Alberto Miraglia – Direttore Generale, Retail Institute
  • Franco Gabbrielli – Presidente, Assopellettieri e Mipel
  • Lorenzo Scrimizzi – Country Manager, Carpigiani
  • Patrick Romano – Direttore Generale, Bologna Welcome
  • Massimiliano Di Silvestre – Amministratore Delegato, BMW Italia
  • Baldo Scassellati Sforzolini – Global Head of R&D, Galderma
  • Giovanna Cenacchi – Full Professor, Department of Biomedical and Neuromotor Sciences, University of Bologna

Accreditation

EQUIS

Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.


Angelo Manaresi

Angelo Manaresi

Director of Studies
angelo.manaresi@unibo.it

" The local Food and Wine sector is in continuous growth. International development is a great opportunity but imposes new politics for promoting and increasing the value of enograstronomical Italian assets, one of the principal vectors in tourism development, including in foreign markets. This master allows you to enter this sector as a protagonist. "

CLASS PROFILE A.Y. 2021/2022

ACADEMIC BACKGROUND

  • 26

    AVERAGE AGE

  • 52%

    WOMEN

Structure

The Master in Business Management – Food & Wine is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.
The structure of the Master is divided into :

  • First term: January 2023 – April 2023
  • Second term: May 2023 – July 2023
  • Internship: September 2023 – December 2023

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.
The course is enriched by 3 extensive company projects with a sectoral approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.
The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Food & Wine. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.
Given the importance of English language in business, the School offers the opportunity to participate in English conversation sessions within the classroom.

COURSES

This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

Longo Mariolina
Mura Matteo
Zanni Sara

The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.

Baschieri Giulia

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The main topics covered are: fundamentals of computational systems, artificial intelligence, autonomous systems, conversational systems, computational logic, networks and security.

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Nader Claudio
Pizzi Gabriele

This course takes an in-depth look at argi-business. Exploring all factors including the economic and management issues related to enterprises engaged in different sectors of the food and wine sector in the context of the gradual process of internationalization and globalization of the economy. In addition the course studies the implications for agricultural and food and wine businesses of the growing competitive pressure. Evolution of the concept and the role of quality in the food and wine industry: from typical production methods to genetically modified products. The strategies of multinational corporations, form large to small and medium-sized enterprises. Internal, external growth and concentrations. The development of modern forms of distribution channels and the new structure of trade channels in the food and wine sector. The application of the tools of strategic planning, tactical adaptation and audit for food and wine businesses.

Palomba Paolo

This course structure consists of select lectures and three company projects.

LECTURES: Focus on the management of companies in the high-end food and wine business, which requires knowledge of issues unique to each sector and the problems of the value chain. Such management also necessitates an awareness of the repositioning activities of traditional companies which, starting from a medium or medium-high product, develop excellence in terms of production and distribution.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Zammit Alessandra

This course clearly defines all the main aspects of managing a successful communication and marketing campaigns within the Food and Wine sector, as well as define in-depth answers to the following questions:  how the process of reputation building of companies within the Food and Wine sector occurs. How important are the opinions of food and wine experts and guidebooks? What degree of relevance will these opinions have in a chef’s career, in the reputation and performance of a restaurant or a wine producer. What is the role played by Italian cuisine abroad in strengthening the reputation of Italian food and wine, and which instruments will strengthen the reputation of a product in Italy and in foreign markets?

Tomesani Nicola

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.

 

Zammit Alessandra

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Regattieri Alberto
Zanoni Andrea

Learning approach

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work. The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.
The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
This project vision consists of:

  • A business plan (January to December) developed during the entire Master
  • 3 major projects of 1 month each (May, June and July) related to the chosen field
  • Other shorter projects within single lessons
  • The final project for the internship.

CAREER DEVELOPMENT

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Food & Wine too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview

 

In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

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Alumni

Margherita Venz

Junior Buyer & Wine Category Manager, Carrefour Italia
MGI - Food & Wine (A.Y. 2019/2020)

"I chose Bologna Business School because it focuses on the students’ training in order to better prepare them in the transition to work environment. This commitment was also confirmed by the distance learning management thanks to the constant availability of the teachers and the assistance in the internship’s research. The Master, the Professors and the numerous project works taught me how to work in a team and to be always involved in order to achieve the best possible result: an attitude that has allowed me to positively face the selection process for the role I hold today in a multinational of the GDO."

Giuseppe Inzitari

Customer Success Consultant, NielsenIQ
MGI - Food & Wine (A.Y. 2018/2019)

"The master allowed me to improve and learn different skills, from strategic reading of a budget to the confidence of being able to speak in front of an audience. The project works certainly made the difference. With three project works I finally had the opportunity to experience and understand some aspects of working activities to then only theoretical. The most important expertise that I will carry with me is the awareness of my own abilities. Challenging myself led me to work for a large company, with industry-leading customers and in the industry I prefer, the FMCG. It has been a long and truly challenging experience that I am very proud of."

Stefano Rodeghiero

Brand Manager, Gruppo Montenegro
MGI - Food & Wine (A.Y. 2018/2019)

"If today I continue to work in the company where I did the curricular internship, it is also thanks to the interdisciplinary knowledge and soft skills developed during the Master year. It was fundamental to have a teaching staff strongly oriented to the entrepreneurial world and to receive practical teaching, aimed at bringing the student closer to the day by day company operational complexities. I am grateful to have been able to carry out numerous project works with partner companies, which above all helped me in honing my teamwork skills, essential in the work I do today."

Lucia Agostinello

Wine Tour and Tasting Manager, Tenuta Zisola - Mazzei 1435
MGI - Food & Wine (A.Y. 2017/2018)

"I started this Master after a Law Degree and one work experience in the legal world. I decided to join BBS with the hope of enriching my training even more and trying to enter the wine world. All my expectations were fulfilled. The master gave me back a practical approach to daily working activities, it allowed me to get in touch with the job market. It was a journey that forced me to move away from my homeland, Sicily, and that allowed me to return to it more confident and stubborn than before. After the curricular internship I was lucky enough to work for a winery on the slopes of Etna. I am currently in charge of wine tour and tasting at Tenuta Zisola."

Eleonora Rotelli

Brand Manager, Euro Company
MGI - Food & Wine (A.A. 2017/2018)

"The Master represented the opportunity to fulfil my training in view of the work environment, preparing myself for the profession I love and which I’m still carrying out at the company I entered through a curricular internship. The ideas provided by the master are many and each of these offers a unique opportunity for personal improvement: not only for high-level teachers lessons, but also for the opportunity to discuss with managers and entrepreneurs, who return a really concrete vision on the daily work life. Finally, the Job Placement service supported and encouraged me in the desire to test myself in a reality aligned with my personal values and goals."

Beatrice Baroni

Food & Beverage Specialist, Sisal Group
MGI - Food & Wine (A.Y. 2015/2016)

"The master is crucial for setting up an entrepreneurial mindset and having real contact with the world of management and business. This is possible thanks to the many concrete business cases faced in class and thanks to professionals, professors, alumni and entrepreneurs who bring their testimonies directly in the classroom. During the internship I found many aspects faced during the course, and I could apply them practically. The master is not a simple course of study, but it is a life experience, intense and decisive to set your own future."

Lucrezia Monsagrati

Trade Marketing Manager, Pladis Global
MGI - Food & Wine (A.Y. 2015/2016)

"After finishing my law studies, I felt the need to change and I needed the best training to enter the business world. The Master has trained me both in content, focusing on the core aspects of Marketing and Management, and on a personal level by making me grow and enter into a more working and study perspective. The Master has provided me with all the tools needed to face the labour market. A journey that I would do again!"

Alice Barera

Regional Sales Manager, Ethica Wines North America & Asia-Pacific
MGI - Food & Wine (A.A. 2014/2015)

"Il Master è stata un’esperienza estremamente valida e arricchente. I progetti in collaborazione con le aziende hanno sicuramente ricoperto un ruolo fondamentale: dal confronto diretto con gli imprenditori, all’elaborazione di business plan insieme ai miei compagni di corso. Ho imparato cosa significano gioco di squadra, leadership e gestione del tempo, caratteristiche fondamentali nel mondo del lavoro. Le conferenze sono state uno stimolo per capire che non si smette mai di imparare e che non bisogna mai temere di fare domande."

COMPANIES

The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending CV Books
  • Sharing internship opportunities
  • Company presentations
  • Career days
  • Project works
  • In-class activities with case studies presented by Managers and/or HR professionals

Moreover, companies support the Master in Business Management – Food and Wine with scholarships, professional opportunities, career fairs and company presentations.

The companies that worked with us in 2021/2022 are:

ALCE NERO ALTRO MERCATO ATLANTE BANCO FRESCO BARILLA BERBERE' CAMST CARPIGIANI CARREFOUR COOP ALLEANZA 3.0 COOP ITALIA COSWELL ERBACIPOLLINA ETHICA WINES EUROCOMPANY FABBRI 1905 FORWARD FOODING FRUITECOM GRANAROLO GRANDI SALUMIFICI ITALIANI GRUPPO LACTALIS GRUPPO MONTENEGRO ITALPIZZA LA PORTA LIDL OLITALIA PROSCIUTTIFICIO GALLONI RECKITT TANNICO TERRE CEVICO TOO GOOD TO GO UNIGRA UNITECH

FEES

The tuition fee for the Master is 12.100 euros (VAT free) to be paid in three installments:

  • First installment: 1.600 euros
  • Second installment: 6.000 euros
  • Third installment: 4.500 euros

The fee includes participation in theMaster, all the study material available through the online platform, and access to the Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PC in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: http://www.unibo.it/it/servizi-e-opportunita

HONOR LOAN

Participants are eligible to apply for Honor Loan with subsidised rate up to the complete coverage of the application fee.
For more information please mail to gestioneimpresa@bbs.unibo.it

SCHOLARSHIPS

At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.

Bologna Business School is pleased to offer 5 partial scholarships of 2,900 euros. These scholarships are merit-based and will be awarded to the top-ranked candidates in the selection process. The students who come out on top in the selections will be students who not only come from strong academic or practical backgrounds but also those who display the strongest motivation to take part in this program. Winners you will be informed at the moment of admission.

 

 

 

 

REQUIREMENTS

Applying is open to anyone holding an undergraduate degree of the old and new system. The degree must be obtained on or before the enrollment deadline of the Master.
For auditors, an undergraduate degree is not necessary.
The admission to the Master is subject to the positive evaluation of the selection test in line with the number of places available. The selection test consists of a motivational interview.

APPLICATION PROCESS

This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

1. Register on “Students Online” by connecting to the site studenti.unibo.it
2. Select “First Level Master”.
3. Pay the participation fee for the selection (60 euro for each Master)
4. Upload the required documents online:

  • Curriculum Vitae
  • Motivational letter
  • Letters of reference  (optional)
  • Photograph of recognition
  • Front and back copy of a valid ID or passport
  • Concentration Form
  • TOEFL/IELTS/CAE certificate (optional)
  • GMAT/GRE Certificate (optional)
  • For degrees obtained in Italy: Self-certification of Bachelor’s degree with details of exams taken and relative grades
  • For degrees obtained abroad: Dichiarazione di Valore (to be requested at the Italian Embassy in the country where the degree was obtained) or Diploma Supplement (to be requested at the university where the degree was obtained). In the event that the candidate is unable to obtain the Dichiarazione di Valore or Diploma Supplement at the time of enrollment, he/she may temporarily replace it with a Conditional Enrollment Form, which will be sent after enrollment by gestioneimpresa@bbs.unibo.it

For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below: https://www.unibo.it/en/teaching/enrolment-transfer-and-final-examination/declaration-of-value-translation-and-legalization

For further guidance, we advise all students to read carefully the instructions indicated in the “call for applicantions” and “operating instructions” files downloadable below and to click here to get access to a video tutorial containing instructions on how to apply for selections.

The selection process will be held at Bologna Business School. In line with the number of available places, admission to the program is granted according to the position on the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admissions process. Click here to get access to a video tutorial containing instructions on how to apply for selections.

CALL FOR APPLICATIONS INSTRUCTIONS TO APPLY TO THE SELECTIONS CONCENTRATION FORM

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