The Master in Business Management – Food & Wine track is aimed at combining business administration with the characteristics of the sectors envisaged. To be ready for the challenges of the industrial food sector as well as of the niche production, management, marketing and finance skills are developed together with strategies for export activities and the rationale of the distribution channels available today. It is essential to have a general overview in order to identify the most suitable business model to establish the value of Italian food and wine products on the global market. This is a shared goal of the businesses that are partners of Bologna Business School, whose knowledge is made available to the course participants to create a swift interaction between education and the labor market.
The Master in Business Management – Food & Wine track is intended for young graduates wishing to start a managerial career in this leading industry of Italian excellence.
The program provides a unique occasion to transform the passion for the product into a journey of professional growth, to be employed with equal efficacy in the production, sales or marketing areas, as well as to start one’s own business, putting to good use the network of people participants get to know during the course. Through the Master it is possible, once having completed in the companies the years of experience required, to access the following job positions: Business Analyst, Brand and Product Manager, Marketing Manager, Communication and PR Manager, Sales ed Export Manager, Sales Controlling Manager.
Italian excellence needs your passion to become increasingly management-oriented. Get in touch with the master Program Manager: we’ll make your ambitions grow.
Bologna Business School provides student support services included in the tuition fee for the Master.
Programme Advisory Committee:
QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.
Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.
Director of Studies
" The local Food and Wine sector is in continuous growth. International development is a great opportunity but imposes new politics for promoting and increasing the value of enograstronomical Italian assets, one of the principal vectors in tourism development, including in foreign markets. This master allows you to enter this sector as a protagonist. "
The Master in Business Management – Food & Wine is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.
The structure of the Master is divided into :
Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.
The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Food & Wine. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.
In addition to the general Business Administration courses and the subjects related to the specific track, there are also:
Given the importance of English language in your career, the School offers the opportunity to attend a Business English course.
This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.Boccali Filippo
Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.Miandar Toloue
The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.Baschieri Giulia
From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.Lorenzini Barbara
The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The course consists of 5 seminars: Ai & Machine Learning, All-in Security, Cloud & Beyond, The Science of Data, Internet of Things.
Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.
The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.Nader Claudio
The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.Bortolini Marco
This course takes an in-depth look at argi-business. Exploring all factors including the economic and management issues related to enterprises engaged in different sectors of the food and wine sector in the context of the gradual process of internationalization and globalization of the economy. In addition the course studies the implications for agricultural and food and wine businesses of the growing competitive pressure. Evolution of the concept and the role of quality in the food and wine industry: from typical production methods to genetically modified products. The strategies of multinational corporations, form large to small and medium-sized enterprises. Internal, external growth and concentrations. The development of modern forms of distribution channels and the new structure of trade channels in the food and wine sector. The application of the tools of strategic planning, tactical adaptation and audit for food and wine businesses.Palomba Paolo
This course structure consists of select lectures and three company projects.
LECTURES: Focus on the management of companies in the high-end food and wine business, which requires knowledge of issues unique to each sector and the problems of the value chain. Such management also necessitates an awareness of the repositioning activities of traditional companies which, starting from a medium or medium-high product, develop excellence in terms of production and distribution.
COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.Caccioni Duccio
This course clearly defines all the main aspects of managing a successful communication and marketing campaigns within the Food and Wine sector, as well as define in-depth answers to the following questions: how the process of reputation building of companies within the Food and Wine sector occurs. How important are the opinions of food and wine experts and guidebooks? What degree of relevance will these opinions have in a chef’s career, in the reputation and performance of a restaurant or a wine producer. What is the role played by Italian cuisine abroad in strengthening the reputation of Italian food and wine, and which instruments will strengthen the reputation of a product in Italy and in foreign markets?Tomesani Nicola
The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work. The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.
The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.
Professore Associato di Finanza Aziendale
University of Bologna
University of Bologna
Associate Professor of Industrial Mechanical Systems Engineering
University of Bologna
Marketing & Quality Manager
Senior Assistant Professor
Università di Bologna
Junior Assistant Professor of Organization and Human Resource Management
University of Bologna
Management consultant and Adjunct Professor in Marketing
University of Bologna
Senior assistant professor (fixed-term)
University of Bologna
Associate Professor of Management
University of Bologna
The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Food & Wine too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.
The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
To achieve this goal, students are involved in several workshops, among which we may list:
In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:
Junior Export Manager, Terre Cevico
MGI - Food & Wine (A.Y. 2022/2023)
"The desire to broaden my knowledge in the world of Food & Wine economy, combined with the decision to give a chance to my dream of working in the world of wine, led me to embark on the Master's path.I had the opportunity to develop different skills thanks to a constantly evolving academic environment and to people from all over the world and with heterogeneous backgrounds; this allowed me to hold the position of Junior Export Manager. The course is a set of possibilities, ideas, and above all, people that lead you to express the best of yourself so that you can pursue and achieve your goals."
Junior Marketing - Europe, Granarolo
MGI - Food & Wine (A.Y. 2021/2022)
"After finishing my Bachelor's degree in Business Administration, I wanted to embark on an educational path to “accelerate” my entry into the world of work and into the Food&Beverage industry. That’s why I chose to do this Master and to do it at Bologna Business School, in the heart of the food valley. The Master, thanks to a strong combination of theory and project work with companies, allowed me to deepen my understanding of marketing and management dynamics applied to the field I am passionate about, guaranteeing me a solid foundation for the internship in the company and future professional challenges"
Customer Development Specialist, Barilla
MGI - Food & Wine (A.Y. 2021/2022)
" The Master's program allowed me to interface with a dynamic and highly educational environment. The teaching approach is strongly oriented toward project-based learning and the practical application of theoretical skills. Thanks to the numerous project works and the various company testimonials, it’s possible to have direct contact with the world of work, gaining a deep awareness of the skills required in the business environment. It was a very challenging course, which allowed me to grow a lot both personally and professionally, thanks to the continuous support and guidance provided by the entire BBS team, laying the foundation for my career path in the company."
International Marketing Assistant, Ethica Wines
MGI - Food & Wine (A.Y. 2020/2021)
"I decided to join bbs to strengthen my bases of business management applied to the world of wine. The structure of the master allows you to train team working thanks to the many group projects, helping to collaborate in an active and profitable way, which are very important characteristics to face the labour market today. The courses have many relationships with the business world and are able to translate the requests of companies into training. Today I am continuing to work in the company where I did my internship and I am very grateful for this opportunity that has allowed me to work in the sector that most fascinates me and to do so in an international context."
Junior Category Manager, Carrefour Italia
MGI - Food & Wine (A.Y. 2019/2020)
"I chose Bologna Business School because it focuses on the students’ training in order to better prepare them in the transition to work environment. This commitment was also confirmed by the distance learning management thanks to the constant availability of the teachers and the assistance in the internship’s research. The Master, the Professors and the numerous project works taught me how to work in a team and to be always involved in order to achieve the best possible result: an attitude that has allowed me to positively face the selection process for the role I hold today in a multinational of the GDO."
Digital Strategic Account Manager, Witailer
MGI - Food & Wine (A.Y. 2018/2019)
"The master allowed me to improve and learn different skills, from strategic reading of a budget to the confidence of being able to speak in front of an audience. The project works certainly made the difference. With three project works I finally had the opportunity to experience and understand some aspects of working activities to then only theoretical. The most important expertise that I will carry with me is the awareness of my own abilities. Challenging myself led me to work for a large company, with industry-leading customers and in the industry I prefer, the FMCG. It has been a long and truly challenging experience that I am very proud of."
Brand Manager, Gruppo Montenegro
MGI - Food & Wine (A.Y. 2018/2019)
"If today I continue to work in the company where I did the curricular internship, it is also thanks to the interdisciplinary knowledge and soft skills developed during the Master year. It was fundamental to have a teaching staff strongly oriented to the entrepreneurial world and to receive practical teaching, aimed at bringing the student closer to the day by day company operational complexities. I am grateful to have been able to carry out numerous project works with partner companies, which above all helped me in honing my teamwork skills, essential in the work I do today."
Brand Manager, Euro Company
MGI - Food & Wine (A.A. 2017/2018)
"The Master represented the opportunity to fulfil my training in view of the work environment, preparing myself for the profession I love and which I’m still carrying out at the company I entered through a curricular internship. The ideas provided by the master are many and each of these offers a unique opportunity for personal improvement: not only for high-level teachers lessons, but also for the opportunity to discuss with managers and entrepreneurs, who return a really concrete vision on the daily work life. Finally, the Job Placement service supported and encouraged me in the desire to test myself in a reality aligned with my personal values and goals."
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:
Moreover, companies support the Master in Business Management – Food and Wine with scholarships, professional opportunities, career fairs and company presentations.
The companies that worked with us in 2022/2023 are:
ATLANTE BPER BANCA CAMST CARPIGIANI CARREFOUR COFFEE HOLDING DESPAR ETHICA WINES FABBRI 1905 FERRARELLE FORNO BRISA GRUPPO CAVIRO GRANAROLO GRUPPO FELSINEO GRUPPO GRANTERRE GRUPPO MONTENEGRO ITALIAN EXIBITION GROUP ITALPIZZA LACTALIS LIDL MEDICI ERMETE MONARI - FEDERZONI NIO COCKTAILS OLITALIA TERRE CEVICO UNIGRA VALSOIA ZAGHIS
The tuition fee for the Master is 12.100 euros (VAT free) to be paid in three installments:
The fee includes participation in the Master, all the study material available through the online platform, and access to the Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PC in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.
Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: http://www.unibo.it/it/servizi-e-opportunita
At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.
Bologna Business School is pleased to make partial scholarships of € 2,900 available to the most deserving students. The scholarships will be awarded based on merit to students who occupy the highest positions in the selection process. The top ranked students will be those who have not only a solid academic and/or professional background, but also those who have demonstrated the most motivation to participate in the course. Winners will be notified at the time of admission.
In order to be admitted to the Master’s course you must have a bachelor’s degree (obtained within the closing date of enrollment of the selection round in which you participate)
The admission to the Master is subject to the positive evaluation of the selection test in line with the number of places available. The selection process consists of a Written Aptitude Test, prerequisite to be admitted to the motivational interview.
For auditors, bachelor’s degree is not mandatory.
This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:
1. Register on “Students Online” by connecting to the site studenti.unibo.it
2. Select “First Level Master”.
3. Pay the participation fee for the selection (60 euro for each Master)
4. Upload the required documents online:
For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below: https://www.unibo.it/en/teaching/enrolment-transfer-and-final-examination/declaration-of-value-translation-and-legalization
For further information concerning the selection process and the related documents we invite you to consult the Master details here and download the following documents.CALL FOR APPLICATION INSTRUCTIONS TO APPLY TO THE SELECTION CONCENTRATION FORM CONDITIONAL ENROLLMENT