Hybrid MBA

MULTIPLYING EXPERIENCES AND COMPETENCIES

The Hybrid MBA aims to support managers in their professional development path thanks to a flexible program that combines online and on-campus participation.

On the one hand, participation to the online teaching sessions allows you to combine your work, study and family life, avoiding significant transport time and costs. It is enough to turn on your PC to be in classroom and turn it off to get back to your private life.

On the other, on-campus events allow you to strengthen the value of personal interaction with your classmates and faculty, thanks to company visits organized at prestigious companies of the Bologna Business School network, to hackathons on innovative topics and challenging final Business Games.

Industry professionals will hold Team building sessions, to go and in hand with a continuous Mentoring, leadership and soft skills activity supported by a high-level Executive.

The Hybrid MBA will feature 10 core and 2 cross-cutting courses. It has a digital connotation not just regarding its structure but also its contents, thanks to the International Wednesday, in-depth sessions, held by faculty and professionals. Their aim is to understand the way in which the new technologies are transforming organizations in all industries: from operations to marketing, from sales to management accounting.

The master features an innovative formula. The teaching sessions take place every Wednesday evening (every week), Friday afternoon and Saturday morning. Each session lasts about 4 hours. This allows you to better arrange your agenda, participating to short and therefore more effective online sessions, making room for personal life during most of the weekend. In addition, there are going to be two on-campus smart-weeks lasting 3 days each, halfway through and at the end of the Master.

Participating to the Hybrid MBA means developing your professional career in a flexible and innovative way, combining work and private life.


Franco Visani

Franco Visani

Academic Director
franco.visani2@unibo.it

" A program that features the flexibility of online sessions and the possibility of on-campus interaction. "

Target audience

AGE

PROFESSIONAL BACKGROUND

ACADEMIC BACKGROUND

  • 34

    AVERAGE AGE

  • 6/7 years

    PROFESSIONAL EXPERIENCE

Alumni

Luca Venturi

Country Sales Manager Italia, Langmatz Gmbh
Hybrid MBA (Ed. 2020/2021)

"The MBA in BBS is a challenging path that continually stimulates and excites. The preparation and availability of the teachers allow to acquire concepts, notions and tools to read and face an increasingly complex world at 360 degrees. The Hybrid formula is perfect for combining professional and personal needs and optimizes time management. ""

Elisa Oppici

Direttore Generale, Medlavitalia S.r.l. e Forsafe S.r.l.
Hybrid MBA (Ed. 2020/2021)

"The Master represents a real burst of energy! The "Hybrid" formula of BBS allows me to better reconcile the times of personal, work and training life and is structured in such a way as to maximize and enhance the strengths of a mainly online path: "digital" is well harmonized with objectives and both personal and group needs, without making you regret the size of the classroom alone! Expectations have been exceeded!"

Giuseppe Marrazzo

Project Engineering Manager, Titagarh Firema Spa
Hybrid MBA (Ed. 2020/2021)

"Participation in the Master creates the same sensations as building something with your hands that leaves you satisfied, with the passing of the months you are more and more aware that you are experiencing something unique and unrepeatable. The environment, the lessons, the working groups and the teachers represent an opportunity to be lived without hesitation and, at the same time, with a lot of curiosity and desire to get involved."

Valentina De Leo

Store Manager
Hybrid MBA (Ed. 2020/2021)

"The master gave me the opportunity to undertake a real professional growth thanks to the skills and knowledge acquired."

Jessica Galantucci

Responsabile Commerciale e Management Team Member, M.D. Micro Detectors di Modena
Hybrid MBA (Ed. 2020/2021)

"Hybrid MBA is for me the possibility of being able to realize my educational and professional ambition in a simple, absolutely complete and structured way. Hybrid training has allowed me to strengthen and increase my skills thanks to a team of motivated and impeccably trained teachers and professionals."

Gianluca Dal Santo

Responsabile di Produzione
Hybrid MBA (Ed. 2020/2021)

"Hybrid MBA was first of all a challenge to myself. The difficulties encountered along the way, however, have all been amply rewarded with the satisfaction of knowing many professionals and being able to deepen company issues that were previously little known. Enriching, motivating and prestigious are the adjectives that best sum up my experience in BBS"

Martina Montinaro

Research and Development Manager, DFV S.r.l.
Hybrid MBA (Ed. 2020/2021)

"The Master is a challenging path that allows me to complete and expand my technical-scientific preparation by providing me with the tools to break down and analyze the company system in its various dimensions, enhancing my managerial vision skills. The professionalism of the teachers and the sharing with the other participants make the path rich and exciting and the hybrid format increases its potential and amplifies its advantages."

Lorella Martini

Commerciale, Softintime srl
Hybrid MBA (Ed. 2020/2021)

"A complete journey within the Company system, where information reassembles the puzzle and each piece is fundamental. You realize how your role takes on a different meaning and it is up to you now to decide what contribution to make. But also a journey into oneself, one's abilities and fears, the relationship with others, again an important opportunity to grow."

Structure

The flexibility of the online sessions and the possibility of interacting on-campus characterize the study methodology of the Hybrid MBA.

Core and cross-cutting courses

10 core courses and 2 cross-cutting courses that provide the necessary skills and knowledge for managerial careers.

International Wednesday

Teaching sessions held by experts aimed analyzing in depth the impact of digital transformation on the business. Topics such as Digital Marketing, Industry 4.0, Smart-Working Management and Business Analytics will be addressed.

Distance Learning

The online platform is an integral part of the program. It contains the teaching modules and exercises to test what is being learned. It allows interaction between participants, faculty and tutors thanks to dedicated forums and chats.

Crash Course in Economics and Accounting

Before the start of the core courses, two pre-courses allow those who need to consolidate their economic background, to acquire general economic knowledge and specifically the economic business terms necessary for communicating in a company.

Mentoring, leadership and soft skills

Participants will be guided, individually and collectively, to foster interaction and understand the rationale of team-building. A manager from a large company will advise participants by way of a direct Mentoring, leadership and soft skills activity.

Smart Week

The Master features two on-campus smart weeks, lasting three days each.

The first smart week, that will take place halfway through the Master, is characterized by:

  • company visit (one day)
  • hackathon organized with companies (two days)

The second smart week will close the program and comprises:

  • company visit (one day)
  • Business Game (two days)

COURSES

The Business Strategy course delves deeper into the company’s decision-making process, the planning approach and the search for the target competitive positioning in changing contexts. It provides logical tools for the understanding of the competitive environment and competitive dynamics, of the value generation process and the role played in this field by the internal resources and expertise and the relationships with other players.

Cinti Luciani Andrea
Lipparini Andrea

The use of economic and financial information to manage competitive advantage. Models for the analysis of economic and financial performance. Parameters for the valuation of the profitability of a company. Financial sustainability for the tax performance of a company. Strategic sustainability of a company’s performance. Economic and financial benchmarking. Budget analysis for the management of vendor client relations. Strategic control systems and performance monitoring (Balanced Scorecard). Simulation techniques for economic and financial performance. Performance management.

Visani Franco

The cross-sectionality of the logistics function and the value chain. Design and planning of the production system layouts. Management and forecasting of market demand. General criteria of programming and audit of production. Procurement and management of inventory and consumable materials. Evolution of just in time systems: from lean production to lean thinking. Automation of the information flow: from barcode to RFID technologies. Management of physical distribution.

Barbieri Paolo
Marini Mauro

The construction of the market position requires, first of all, the knowledge and the accurate management of the perception of the value for the customer. This implies understanding the logic that governs the purchasing and development processes of the reference markets. Starting from the examination of these aspects, the course explores the processes related to the articulation of strategic marketing plans and their implementation in different sectorial and environmental contexts.

Zammit Alessandra

The course provides a framework for understanding and analysing investment and financial decisions of corporations. Lectures and readings provide an introduction to present value techniques, capital budgeting, capital structure decisions, corporate cost of capital, initial and seasoned equity offerings and an introduction to corporate risk management.

Bajo Emanuele
Baschieri Giulia

The course aims to provide participants the knowledge and instruments related to organization and management of projects, with a particular focus on agile methodology. The subjects analyzed include project planning and control (timing, costs, and technical progress); project organization, the role of project manager and the management of the team; risk management; and management of a project portfolio.

Grandi Alessandro

The construction of a sales network. The selection and motivation of the sellers. Evaluating of sales projections. The management of the customer portfolio. The construction of the incentive system. The economic and financial assessments for the sales manager. Key Account Management.

Cofano Annamaria

The value of a digital transformation is to be found in the creation of connected organizations, able to provide goods and services in an increasingly efficient and effective way, ensuring the satisfaction of customers, shareholders and stakeholders. To support the company Business Model, Enterprise Resource Planning, Customer Relationship Management, Supply Chain Management, systems are considered, together with the necessary tools to analyze data, in order to guarantee a good decision-making process (Business Intelligence). In addition, tools are provided to understand the software development techniques and the control of the Total Cost of Ownership

Pia Andrea

Working in a global, uncertain and complex world requires a new managerial play book that allows you to bring together agile organizations and people’s engagement. In the course, starting from what neurosciences have taught us about how people “work”, we will decline an innovative way of people management that can help us, even at the cross-cultural level, to improve the drivers of the performance.

Ghini Massimiliano
  • The business plan: structure and contents
  • Defining the value proposition of products/services
  • Developing the different types of plans
  • The economic-financial feasibility data
  • Formalizing and communicating the business plan
Di Marco Paolo
What does Diversity & Inclusion (D&I) mean in a business context?
The course focuses on the ethical and business value of D&I (internal and external), using case studies, best practices, international researches and data of the Diversity Brand Index (the first Italian research regarding the business value of D&I).

Every year our society uses the resources that the planet Earth takes about a year and a half to regenerate. This and other empirical evidence of global significance bring the theme of sustainability to the center of the economic, political and social debate. Recent studies show that a sustainability-oriented management approach adopted by some companies leads to a medium-long term competitive advantage over competitors, a success achieved thanks to the ability to innovate the business model and introduce measurement tools to monitor and better manage the value creation process. The course aims to launch a debate on how to introduce sustainability policies and practices within companies.

Zanni Sara

Le lectures su Visioning & Mentoring sono un laboratorio di condivisione di esperienza manageriale e di discussione del ruolo che le competenze trasversali e le soft skills – attitudini personali, comportamenti e socialità – giocano nell’affermazione personale e nella costruzione di una carriera professionale.

Si affrontano temi quali le competenze emotive, relazionali e cognitive, il feedback, il performance management, lo sviluppo professionale e la gestione di quelle situazioni ambigue e paradossali che ci mettono fuori dalla nostra area di comfort e si affrontano con strumenti che non si imparano sui banchi di scuola, ma su quelli della vita.

Digital Strategy

La rivoluzione digitale può costituire un driver di cambiamento non solo di singoli processi o funzioni, ma dell’intera strategia aziendale, specie in settori maturi. Il Digital Talk affronterà questo tema, con riferimento a specifici business case.

Artificial Intelligence e Machine Learning for Business

Lo sviluppo dell’Intelligenza Artificiale e del Machine Learning come supporto alle decisioni aziendali sta diventando una realtà per molte aziende. Il Digital Talk affronta le opportunità di tale approccio, per differenti tipologie di aziende e processi.

Industry 4.0

Lo sviluppo dell’Industry 4.0 porta il digital nello stabilimento, fornendo opportunità prima impensate, grazie alla disponibilità di dati e alla possibilità di elaborarli. Il Digital Talk presenterà le principali opportunità e criticità applicative dell’Industry 4.0.

Fintech

Il Fintech sta modificando efficienza ed efficacia di molti servizi finanziari, sia per gli individui che per le aziende. Il Digital Talk ne approfondisce i principali filoni di sviluppo e i principali vantaggi che può determinare in ambito aziendale.

Digital Marketing

L’avvento dei social network ha completamente rivoluzionato il modo di approcciare il proprio mercato attuale e potenziale. Il Digital Talk approfondirà l’argomento, chiarendo il potenziale di crescita che il Digital Marketing può garantire.

Smartworking and new organizational models

Lo Smartworking è entrato nella vita di molti di noi senza che fosse programmato. E’ qui per rimanere o solo per gestire un’emergenza? Quali i vantaggi e i limiti di applicabilità di questo approccio al lavoro ancora insolito per molti di noi?

E-commerce and Digital Sales

L’e-commerce è ormai una realtà a cui le persone accedono con continuità e familiarità. Non è solo un nuovo canale di vendita, ma l’opportunità di approcciare nuovi mercati, clienti e più in generale un nuovo approccio alla vendita. Nel Digital talk se ne approfondiranno le principali caratteristiche e opportunità.

Networking

The Hybrid MBA gives participants the opportunity to engage with cutting-edge businesses through on-campus activities.

COMPANIES

Many companies have chosen the Hybrid MBA as the best route to enhance their talents, because it completes their managerial vision and greatly improves their performance in the company.

In recent editions among other partners, we also worked with:

PHARMA QUALITY EUROPE SRL REKEEP COIND SOCIETÀ COOPERATIVA CAMO SRL ACCADEMIA ITALIANA MEDICI SPECIALIZZANDI C.M.S.A. SOCIETÀ COOPERATIVA STERRATORI E AFFINI ELETTROTECNICA ROLD SRL GINO GIROLOMONI LUCART SPA


Programme Advisory Committee

  • Alfredo Gamberini – Managing Director, yourCEO
  • Armin Zadakbar – CEO , The Armin Bar
  • Carlo Pelloni – CEO, Macron
  • Carlo Salizzoni – Founder & CEO, Goodbye Auto
  • Carmelo Bonaccorso – Direttore Generale, AreaBlu
  • Cinzia Angeli – Senior Manager, P&G
  • Erica Fiorentini – Senior Corporate Relationship Manager, Bnl – Bnp Paribas
  • Eugenio Sidoli – Senior Executive with International experience, Board member, Business avisor, MBA Lecturer
  • Federico Tassi – Managing Director, Iceteam 1927 (Carpigiani)
  • Francesco Millo – Head of CEO’s Office, Bonfiglioli
  • Francesco Pisano – CEO, Worgas Group
  • Federico Zambelli Hosmer – General Manager, PayPal Italy
  • Gabriella Carrozza – Manager, Accenture
  • Nicola Gualandi – Retail & Advertising Manager, Aeroporto Bologna
  • Paolo Avvanzini – Direttore Industriale, Scrigno
  • Josè Cartellone – Owner, Grupo Benicio
  • Michele Perozzi – Operations Director, Laminam

Community

Once you have finished your Master, you can join the Community activities to further increase your network.

Meetings (Speed Dates) will be organized, on a regular basis, with headhunters, managers and entrepreneurs interested to meet the School Alumni to exchange views and provide them with useful information for their professional development path.

“The Hybrid MBA is the answer to the evolving businesses ecosystem, where managers, entrepreneurs and talents are looking for liquid connections, flexible structures, physical and digital systems”.

Lucia Chierchia, Managing Partner, Gellify and Adjunct Professor, Bologna Business School

 

“A Mentor helped me to understand the corporate world, made me discover my strengths and supported me to design a path in order to become CEO”.

Eugenio Sidoli, Senior Executive with International experience, Board Member, Business Advisor and MBA Lecturer

 

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FEES

Registration fee for the Master, on an company basis: 19,800 Euro + VAT.

Registration fee for the Master, on an individual basis: 16,200 Euro + VAT.

 

Reduced fee available (limited number) for:
  • Geographical Origin (residents outside the Emilia Romagna region)
  • Women’s participation;
  • Alumni referrals

For further information, please contact mba-h@bbs.unibo.it

Funding

Long-term and low-interest loan:

– Repayable in 10 years
– Reduced interest rate
– Possibility to postpone the payment of the 1st fee to 36 months

For more information please, mail mba-h@bbs.unibo.it

REQUIREMENTS

The Hybrid MBA aims to provide participants with theoretical and practical tools and the professional growth support they need to cover management roles of responsibility in a modern company.

The Master is open to graduates with more than 4 years of professional experience and non-graduates, who are required to have at least 5 years of work experience.

APPLICATION PROCESS

The selection process comprises the analysis of the Curriculum Vitae and an individual interview, in order to identify the candidate’s professional profile and consistency with their participation in the Master.

To apply, please send your Curriculum Vitae to mba-h@bbs.unibo.it. Candidates will be contacted to schedule the selection interview with the Directors of the Master.

FAQs

The selection process consists of an interview with the Master’s Director, organised by the Program Manager upon candidate request and after sending of the Curriculum Vitae. The interview is not binding on enrollment.

The Program Manager can send a certificate of attendance record at the end of the didactic sessions to those that make a request, upon verification of the attendance.

In order to get admitted to the Master Executive, it is required to have a Bachelor’s Degree, however, a limited number of places are available for those who do not have a Bachelor’s Degree but that can demonstrate to have significant professional experience, to be evaluated during the assessment interview.

No, it is not. The Executive Masters are not University Masters, therefore they do not have ECTS credits (European Credit Transfer and Accumulation System), that in Italy are called “crediti formativi universitari (CFU).

At the end of the Master, a certificate of attendance (which includes the achieved results) and a Diploma of Participation (upon verification of successful completion of each course and of at least a 70% of class attendance) are issued.

No, because it is not a university Master.

Contact us

Beatrice Vitali Executive Education Specialist

Telefono: +39 051 2090119

Email: mba-h@bbs.unibo.it

Irene Battaglia Program Manager

Telefono: +39 0512090151

Email: mba-h@bbs.unibo.it

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