The Professional Master in Business Management – Tourism, Heritage and Events course is intended for young graduates wishing to consolidate and explore a managerial research of the intersection between these sectors, connected and mutually indispensable in the practical activity of the companies and institutions involved.
Furthermore, it is important that despite the difficult time for the tourism, events and culture sector, the opportunity for a greater managerial culture is seized, to better manage and consolidate growth towards the high end of the market, towards sustainability. , in order not to make it episodic and to avoid the potentially problematic side effects of the massification of tourist flows and the sometimes feared cultural trivialization.
The Master in Business Management/Tourism, Heritage and Events is part of the Professional Masters offer, aimed at combining business administration with the characteristics of the sectors envisaged. The program is organised in three cycles that integrate classroom activities, group work, workshops, testimonials from the business world such as BMmeetings and ends with an internship in the company, starting in September.
In addition to the general Business Administration courses and the subjects related to the specific track, there are also
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Programme Advisory Committee:
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Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.
" It is important that in this phase of expansion in Italy, in Emilia Romagna and also in Bologna, of the economic sectors of tourism, culture and events, the opportunity for a greater managerial culture is seized, to better manage and consolidate growth towards the high end of the market, towards sustainability, so as not to make it episodic and to avoid the potentially problematic side effects of the massification of tourist flows and the sometimes feared cultural trivialization. "
The Master in Business Management – Tourism, Heritage and Events is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into:
Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships. The course is enriched by 3 extensive company projects with a sectoral approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.
The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to the companies. There are also courses and projects with a focus on sectorial issues of Tourism and Heritage Management. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.
For international students, the School offers the opportunity to attend a Italian Language Course course.
This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.Ferri Paolo
From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.Zammit Alessandra
The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The course consists of 5 seminars: Ai & Machine Learning, All-in Security, Cloud & Beyond, The Science of Data, Internet of Things.
The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.Bortolini Marco
This course enables executives to use financial tools to make better decisions. The teaching method combines class lectures and discussions to case studies and spreadsheet modelling to get a deeply and insightful understanding of topics in corporate finance. These topics include, but are not limited to, capital budgeting, project and company valuation and the optimal financing and hedging decisions.
Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.Miandar Toloue
Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.
The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.Nader Claudio
The 10 Introductory Lectures to the 3 business projects will be an opportunity to invite experts and institutional practitioners that can provide a thread between regulations, business activity, institutional opportunities and funding opportunities for start-ups and new projects.
From the design and management of mega mass events such as concerts and large communities (such as the Foo Fighters’ mega community concert) to the management of events that are the intersection of tourism, cultural, trade fair and commercial dynamics (such as Artefiera), the ability to link design and management is fundamental to both the success of events and to trigger the long-term construction of the brand equity of the event and the event. The lecturer, one of the most dynamic people in this field in Bologna in recent years, has the content, above all practical experience, and the necessary communication skills to engage students and initiate them into this field.
The course aims, through the analysis of cases and many practical experiences, to provide through an inductive approach the conceptual and practical tools for the management of activities that manage to reconcile and connect both sectors, in order to move away from the often sterile debate between conservation and dissemination of cultural heritage and between mass tourism and elite tourism. The course also aims to provide a balanced perspective for the management of institutional and inter-organisational relations (also between the public and private sectors) for the realisation of tourism and culture projects. The lecturer is one of the most qualified operators in planning and implementation in this sector.
The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work. The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.
The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.
Associate Professor of Industrial Mechanical Systems Engineering
University of Bologna
Senior Assistant Professor
Università di Bologna
Junior Assistant Professor of Organization and Human Resource Management
University of Bologna
Senior assistant professor (fixed-term)
University of Bologna
Associate Professor of Management
University of Bologna
The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Digital Technology Management too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the Full-time Masters at Bologna Business School on average 91% of students work in a company.
The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
To achieve this goal, students are involved in several workshops, among which we may list:
In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:
Matilde Rinaudo – Italy
Professional Congress Manager, Studio ER Congressi
MBM - Tourism, Heritage and Events (A.Y. 2020/2021)
"After my graduation, I had a clear idea about my professional goals and this Master allowed me to take the right path to achieve them. I was able to consolidate theoretical and technical knowledge, as well as improve, thanks to the structure of the master, many soft skills including teamwork, public speaking and the relationship with companies through project works that helped us to enter into the dynamics of a company. The master's program proved to be a highly educational and personal growth path, which gave me the opportunity to complete my studies, allowing me to embark on the career path I wanted within the world of events."
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:
Moreover, companies support the Master in Tourism, Heritage and Events with scholarships, professional opportunities, career fairs and company presentations. The companies that worked with us in 2020/2021 are:
AIRBNB ARLETTI AND PARTNERS AUTODROMO DI IMOLA BAKER HUGHES BOLOGNA FIERE BOLOGNA WELCOME COMUNE RIMINI ER CONGRESSI GLOBE SAILOR JUST DO THE WORK ITALIAN EXHIBITION GROUP ITALTRACTOR LAVAZZA PALAZZO DI VARIGNANA
The tuition fees for the Master is 12,100 euro (VAT free) to be paid in three installments:
The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Bologna Business School such as: personal account for the Alma wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation.
Free parking is also available within BBS Campus.
Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: www.unibo.it/en/services-and-opportunities/index.html
Participants are eligible to apply for Honor Loan with subsidised rate up to the complete coverage of the application fee.
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At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.
Bologna Business School is pleased to offer partial scholarships of 2,900 euros.
These scholarships are merit-based and will be awarded to the top-ranked candidates in the selection process. The students who come out on top in the selections will be students who not only come from strong academic or practical backgrounds but also those who display the strongest motivation to take part in this program. Winners you will be informed at the moment of admission.
Applying is open to anyone holding an undergraduate degree of the old and new system. The degree must be obtained on or before the enrollment deadline of the Master.
For auditors, an undergraduate degree is not necessary.
The admission to the Master is subject to the positive evaluation of the selection test in line with the number of places available. The selection test consists of a motivational interview.
This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:
1. Register on “Students Online” by connecting to the site studenti.unibo.it
2. Select “First Level Master”.
3. Pay the participation fee for the selection (60 euro for each Master)
4. Upload the required documents online:
For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below: https://www.unibo.it/en/teaching/enrolment-transfer-and-final-examination/declaration-of-value-translation-and-legalization
For information on Call for Application 2023/2024 contact us by firstname.lastname@example.org.