Business Management – Tourism, Heritage and Events

The Professional Master in Business Management – Tourism, Heritage and Events course is intended for young graduates wishing to consolidate and explore a managerial research of the intersection between these sectors, connected and mutually indispensable in the practical activity of the companies and institutions involved.

Furthermore, it is important that despite the difficult time for the tourism, events and culture sector, the opportunity for a greater managerial culture is seized, to better manage and consolidate growth towards the high end of the market, towards sustainability. , in order not to make it episodic and to avoid the potentially problematic side effects of the massification of tourist flows and the sometimes feared cultural trivialization.

The Master in Business Management/Tourism, Heritage and Events is part of the Professional Masters offer, aimed at combining business administration with the characteristics of the sectors envisaged. The program is organised in three cycles that integrate classroom activities, group work, workshops, testimonials from the business world such as BMmeetings and ends with an internship in the company, starting in September.

In addition to the general Business Administration courses and the subjects related to the specific track, there are also

  1. a one-year Master Project, on the subject of business planning, carried out in groups;
  2. three Company Project Work, with companies lasting one month each, in May, June and July;
  3. numerous activities related to the Personal Development Project. The A.Y. 2022/23 includes the following sessions:
  • Start up and Business Planning with Claudio Venezia, CEO & Founder Officina Startup
  • Export Management with Gerardo Famiglietti, International Sales Manager Endura S.p.A.
  • Doing business in Japan with Lorenzo Scrimizzi, Representative Director Carpigiani Japan
  • Company Turnaround with Federico Minoli, CEO Deus Ex Machina
  • Brand experience with Federica Sovrani, Account Project Manager Yu Retail
  • International Marketing with Giampiero Giunta, Senior Brand Manager Procter & Gamble
  • Team Builiding and Leadership with Alessandro Finelli, Professional Basketball Coach
  • Public speaking with Massimo Franceschetti and Lisa Marie Gelhaus, BBS Faculty
  • Negotiation techniques with Francesco De Rose and Marco Repezza, BBS Faculty

The Italian excellence needs your passion to become increasingly management-oriented. Get in touch with the course program manager: we’ll make your ambitions grow. 

Programme Advisory Committee:

  • Massimo Monti – Amministratore Delegato, Alce Nero
  • Alberto Miraglia – Direttore Generale, Retail Institute
  • Franco Gabbrielli – Presidente, Assopellettieri e Mipel
  • Lorenzo Scrimizzi – Country Manager, Carpigiani
  • Patrick Romano – Direttore Generale, Bologna Welcome
  • Massimiliano Di Silvestre – Amministratore Delegato, BMW Italia
  • Baldo Scassellati Sforzolini – Global Head of R&D, Galderma
  • Giovanna Cenacchi – Full Professor, Department of Biomedical and Neuromotor Sciences, University of Bologna

Ranking

RANKED BUSINESS QS

QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.

Accreditation

EQUIS

Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.


Angelo Manaresi

Angelo Manaresi

Direttore Scientifico
angelo.manaresi@unibo.it

" It is important that in this phase of expansion in Italy, in Emilia Romagna and also in Bologna, of the economic sectors of tourism, culture and events, the opportunity for a greater managerial culture is seized, to better manage and consolidate growth towards the high end of the market, towards sustainability, so as not to make it episodic and to avoid the potentially problematic side effects of the massification of tourist flows and the sometimes feared cultural trivialization. "

CLASS PROFILE A.Y. 2022/2023

GEOGRAPHICAL ORIGIN

ACADEMIC BACKGROUND

  • 26 y.o.

    AVERAGE AGE

  • 44%

    INTERNATIONAL STUDENTS

  • 10

    COUNTRIES REPRESENTED

  • 59%

    WOMEN

Structure

The Master in Business Management – Tourism, Heritage and Events is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into:

  • First term: January 2024 – April 2024
  • Second term: May 2024 – July 2024
  • Internship: September 2024 – December 2024

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships. The course is enriched by 3 extensive company projects with a sectoral approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.

The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to the companies. There are also courses and projects with a focus on sectorial issues of Tourism and Heritage Management. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.

For international students, the School offers the opportunity to attend a Italian Language Course course.

COURSES

This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Boccali Filippo
Ferri Paolo

This course enables executives to use financial tools to make better decisions. The teaching method combines class lectures and discussions to case studies and spreadsheet modelling to get a deeply and insightful understanding of topics in corporate finance. These topics include, but are not limited to, capital budgeting, project and company valuation and the optimal financing and hedging decisions.

Flinspach Tobias

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Manaresi Angelo

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The course consists of 5 seminars: Ai & Machine Learning, All-in Security, Cloud & Beyond, The Science of Data, Internet of Things.

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Bortolini Marco

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

Miandar Toloue

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.

 

Zammit Alessandra

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Nader Claudio
Tuan Annamaria

The 10 Introductory Lectures to the 3 business projects will be an opportunity to invite experts and institutional practitioners that can provide a thread between regulations, business activity, institutional opportunities and funding opportunities for start-ups and new projects.

From the design and management of mega mass events such as concerts and large communities (such as the Foo Fighters’ mega community concert) to the management of events that are the intersection of tourism, cultural, trade fair and commercial dynamics (such as Artefiera), the ability to link design and management is fundamental to both the success of events and to trigger the long-term construction of the brand equity of the event and the event. The lecturer, one of the most dynamic people in this field in Bologna in recent years, has the content, above all practical experience, and the necessary communication skills to engage students and initiate them into this field.

Gabriella Gentile

The course aims, through the analysis of cases and many practical experiences, to provide through an inductive approach the conceptual and practical tools for the management of activities that manage to reconcile and connect both sectors, in order to move away from the often sterile debate between conservation and dissemination of cultural heritage and between mass tourism and elite tourism. The course also aims to provide a balanced perspective for the management of institutional and inter-organisational relations (also between the public and private sectors) for the realisation of tourism and culture projects. The lecturer is one of the most qualified operators in planning and implementation in this sector.

Learning approach

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work. The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.

The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.

CAREER DEVELOPMENT

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Digital Technology Management too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the Full-time Masters at Bologna Business School on average 91% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview

In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

p

Alumni

Federica Marrone – Italy

General Director Assistant, BolognaFiere
MBM - Tourism, Heritage and Events (A.Y. 2021/2022)

"After graduating with a Master's Degree, I decided to undertake an educational path that would give me the opportunity to come into contact with the world of work in a concrete way. For this reason I chose BBS, a stimulating path that allowed me to grow both on the personal and professional front. The three project works definitely contributed to this growth, which allowed me to strengthen some soft skills and team working skills that are in demand in today's work environment. The constant comparisons with the professors and managers gave us a real and clear picture of the fields of our interest, allowing us to create a solid network that is also valid for the future. The Master's program is an intense, dynamic and engaging experience in which the BBS team will expertly guide you."

Matilde Rinaudo – Italy

Professional Congress Manager, Studio ER Congressi
MBM - Tourism, Heritage and Events (A.Y. 2020/2021)

"After my graduation, I had a clear idea about my professional goals and this Master allowed me to take the right path to achieve them. I was able to consolidate theoretical and technical knowledge, as well as improve, thanks to the structure of the master, many soft skills including teamwork, public speaking and the relationship with companies through project works that helped us to enter into the dynamics of a company. The master's program proved to be a highly educational and personal growth path, which gave me the opportunity to complete my studies, allowing me to embark on the career path I wanted within the world of events."

COMPANIES

The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending CV Books
  • Sharing internship opportunities
  • Company presentations
  • Career days
  • Project works
  • In-class activities with case studies presented by Managers and/or HR professionals

Moreover, companies support the Master in Tourism, Heritage and Events with scholarships, professional opportunities, career fairs and company presentations. The companies that worked with us in 2020/2021 are:

AIRBNB ARLETTI AND PARTNERS AUTODROMO DI IMOLA BAKER HUGHES BOLOGNA FIERE BOLOGNA WELCOME COMUNE RIMINI ER CONGRESSI GLOBE SAILOR JUST DO THE WORK ITALIAN EXHIBITION GROUP ITALTRACTOR LAVAZZA PALAZZO DI VARIGNANA

FEES

The tuition fees for the Master is 12,100 euro (VAT free) to be paid in three installments:

  • First installment: 1,600 euros
  • Second installment: 6,000 euros
  • Third installment: 4,500 euros

The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Bologna Business School such as: personal account for the Alma wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation.
Free parking is also available within BBS Campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: www.unibo.it/en/services-and-opportunities/index.html

SCHOLARSHIPS

At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.

Bologna Business School is pleased to offer partial scholarships of 2,900 euros.

These scholarships are merit-based and will be awarded to the top-ranked candidates in the selection process. The students who come out on top in the selections will be students who not only come from strong academic or practical backgrounds but also those who display the strongest motivation to take part in this program. Winners you will be informed at the moment of admission.

 

REQUIREMENTS

In order to be admitted to the Master’s course you must have:

  • Bachelor’s degree (obtained within the closing date of enrollment of the selection round in which you participate)
  • Excellent level of English

The admission to the Master is subject to the positive evaluation of the selection test in line with the number of places available. The selection process consists of one Aptitude Test and one English Language Test, both prerequisites to be admitted to the motivational interview in English.

For auditors, bachelor’s degree is not mandatory.

APPLICATION PROCESS

This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

1. Register on “Students Online” by connecting to the site studenti.unibo.it
2. Select “First Level Master”.
3. Pay the participation fee for the selection (60 euro for each Master)
4. Upload the required documents online:

  • Curriculum Vitae
  • Motivational letter
  • Letters of reference  (optional)
  • Photograph of recognition
  • Concentration Form
  • Front and back copy of a valid ID or passport
  • If available, a GMAT/GRE certificate with a score above 550 (GMAT) or equivalent (GRE). Applicants uploading this certificate are exempted from the written aptitude test as part of the admission process.
  • If available, an English language certificate (TOEFL, IELTS or CAMBRIDGE) attesting a minimum English level of B2 in the European framework. Applicants uploading this certificate are exempted from the written English test as part of the admission process.
  • For degrees obtained in Italy: Self-certification of Bachelor’s degree with details of exams taken and relative grades
  • For degrees obtained abroad: Dichiarazione di Valore (to be requested at the Italian Embassy in the country where the degree was obtained) or Diploma Supplement (to be requested at the university where the degree was obtained). In the event that the candidate is unable to obtain the Dichiarazione di Valore or Diploma Supplement at the time of enrollment, he/she may temporarily replace it with a Conditional Enrollment Form, which will be sent after enrollment by businessmanagement@bbs.unibo.it

For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below: https://www.unibo.it/en/teaching/enrolment-transfer-and-final-examination/declaration-of-value-translation-and-legalization

For further information concerning the selection process and the related documents we invite you to consult the Master details here and download the following documents.

CALL FOR APPLICATION INSTRUCTIONS TO APPLY TO THE SELECTION CONCENTRATION FORM CONDITIONAL ENROLLMENT

CONTACT US

     
     

DOWNLOAD BROCHURE

     
     

Book an appointment

     
     
Back To Top