Roberto
Grandi


Grandi
Italy Full Professor of Communication and Chairman Bologna Istituzione Musei Core Faculty
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BIO

Roberto Grandi was Vice Rector for International Relations at the University of Bologna (2000-2009), Former Associate Professor and full-time Professor of Sociology of Culture at: Degree in Music and Performing Arts (1976-1993), Degree in Communication (1993-2012), Degree in Political Science (2012-2017). In addition, he was Director of the Master in Marketing Communication and New Media (Bologna Business School) 2014-2019.

Since 2019, he is co-director of the Master in Digital Marketing and Communication at Bologna Business School. He was Director of the Master’s degree for fashion operators at the University of Bologna (1991-1996), Lecturer in Mass Communication at the Department of Communication of Tonji University in Shanghai, Lecturer in Braodcasting in Western Europe at the Annenberg School of Communication of Philadelphia University (1998).

In addition, he was Member of the Council of the Interdepartmental Centre for Islamic Studies at the University of Bologna (2003-2009), President of the Scientific Committee of UniAdrion-Virtual University of the Adriatic and Jonian sea (2001-2009), member of the Council of the Observatory of the Magna Charta Universitatum (2002-2010) and representative of the University of Bologna in the European network of historical universities, Coimbra Group (2001-2009).

COURSES

INSPIRATIONAL AND MOTIVATIONAL SESSIONS  – Companies needs to build their own identities which establish distinction and recognition from the outside world and a shared personality internally. Elements of visual identity, business climate, identity traits both rational and emotive/passionate must be communicated in the most effective way, ensuring consistency with overall corporate strategies and with perceptions of the different audiences to whom they are addressed. The workshop is divided into four monographic sessions designed to address—from several points of view—the theme of indentifying the most effective methods of integrated communications for a business, also analyzing case studies of success and failure.

Executive MBA

Corporate communication encompasses all the communication that takes place between an organization and its various stakeholders in order to project the company’s brand within and beyond the organization. Corporate communication is responsible for creating and maintaining the brand and looking after the organization’s reputation.

Digital Marketing and Communication