Executive Director
The Business Plan course is designed to provide participants with the knowledge and skills to gather and process information on new or existing business ideas, to make decisions and plan the sustainable development of the company over time. The course will be articulated by alternating didactic experiences with business testimonials from leading experts on the main topics addressed: from the building of the business idea, through market analysis and planning, to the management of relations with the entrepreneurial network and the raising of finance.
The chosen teaching method, characterised by numerous comparisons with everyday practical situations, is based on the conviction that some of the skills needed to carry out a successful business project cannot be taught. The inventiveness, passion, and creativity that underpin the business planning process must be combined with methodological knowledge to create a framework that can be referred to in order to maximise the chances of success.
The course is aimed both at those who already have business experience and wish to refine their planning skills in a professional manner, and at those who find themselves managing the genesis of a business project for the first time.
The course consists of 4 on-campus full-time days in Italian. In addition to the on-campus lessons, there will be self-study activities, two evening online sessions of two hours each for teaching support to the course and participants’ projects.
Accreditation
Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.
Paolo Di Marco
Director of Studies
paolo.dimarco@bbs.unibo.it
" In an ever-changing competitive environment, characterised by pressing challenges such as globalisation, sustainability, and artificial intelligence systems, the complexity of decision-making processes increases considerably, and with it the need to break free from entrepreneurial intuition and rely on data and information, collected in planning documents. Whoever is involved in a business project, from corporations to start-ups, must possess innovative talent, and at the same time master the tools to gather information in the right way, build scenario hypotheses, and support them with economic-financial forecasts, in order to produce credible and reliable business plans. These are the characteristics that open the door to entrepreneurial networks such as incubators and accelerators, and subsequently to the financiers necessary to realise the project, which we will discuss in the last part of the course. "
Laura Toschi
" The Latin philosopher Seneca said that if one does not know the course to follow, no wind will be favorable. In business, there is no truer saying. The business plan is an essential tool for anyone who intends to develop innovative business projects because it represents a map to follow in order to best manage the countless complexities that such a path poses. "
Structure
The course consists of four full-time days, with two weeks between them, in which participants will be able to engage in self-study activities and participate in two online sessions of two hours each, in the evening, dedicated to course support and participants’ business plan projects.
The teaching sessions are:
- Wednesday 14th May, on campus from 9:30 a.m. to 5:45 p.m.
- Thursday 15th May, on campus from 9:30 a.m. to 5:45 p.m.
- Tuesday 27th May, 1st online support session from 7:00 p.m. to 9:00 p.m.
- Thursday 5th June, 2nd online support session from 7:00 p.m. to 9:00 p.m.
- Wednesday 18th June, on campus from 9:30 a.m. to 5:45 p.m.
- Thursday 19th June, on campus from 9:30 a.m. to 5:45 p.m..
Attending the course will enable the following training objectives to be achieved:
- cultivate entrepreneurial creativity and translate innovative ideas into business ideas, vision and mission for a successful enterprise; integrate and develop the new opportunities and potential between digitisation and AI applications;
- analysing the scenario in which the company is competing, the market and the sector, deriving the most important variables to formulate a competitive strategy;
- develop a Business Plan and make it credible and reliable, including by modelling the Business Model and developing the Action Plan through economic-financial forecasts;
- monitor the implementation and alignment of actions with the strategy;
- learn how to develop your idea in an eco-systemic way, including incubators and accelerators, and the most common forms of financing for your business project, depending on your level of maturity.
COURSES
- Mindset entrepreneurial and Business Plan
- Market and sector analysis
- Workshop: tools for market and sector analysis
Strollo Federico
- Evaluation and investments (what to write and how on the Business Plan)
- Business Angel testimonial on how to evaluate Business Plans
- Communication and Pitch Workshops
- Final debrief
Toschi Laura
- Product development and intellectual property protection
- Business Models
- Workshop: the development of successful business models
- Startup Testimony that Raised Funding
- Understanding financials Part I
- Understanding financials Part II
- Mapping of financing arrangements
- Investor side testimonials
Learning approach
The lecturers in this course have heterogeneous professional profiles in terms of skills and interests, but they all come from the business world. This allows them to bring to the classroom direct experience on aspects of reality that are essential for the drafting of a credible and reliable Business Plan.
Faculty
Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.
-
Laura Toschi
Associate Professor in Entrepreneurship and Innovation
University of Bologna
-
Paolo Di Marco
Founding Partner
PDFOR Consulenza Direzionale
-
Daniele Rimini
Owner & Management Consultant
PDFOR - Consulenza Direzionale
-
Isella Vicini
Director European Funding Development
Warrant Hub
-
Stefano Taioli
CEO
ABC Company
-
Stefano Verde
Director Strategy
Gruppo Hera
Networking
Networking takes place between students in the same class, between participants and lecturers, as well as with students from other courses or from previous editions of the same program.
Participants will also be able to get in touch with the Bologna Business School’s Entrepreneurship Hub, a collector and catalyst of entrepreneurial experiences, a meeting point for all those who want to create or grow their own innovative enterprise.
COMPANIES
Over the years, our partners have been continuously involved in various activities that make up the structure of our programs. Companies belonging to our network participate in project work and master classes; they contribute actively in introducing guest speakers and organizing company visits. Our partners are our first supporters: sponsoring various scholarships, hosting internships for students, and providing career opportunities for graduates.
The Bologna Business School’s partner companies are:
AEROPORTO G. MARCONI ASSICOOP BOLOGNA METROPOLITANA AUTOMOBILI LAMBORGHINI BOLOGNA FIERE BREVINI POWER TRANSMISSION CAMERA DI COMMERCIO DI BOLOGNA CAMERA DI COMMERCIO DI FERRARA CAMERA DI COMMERCIO DI FORLÌ-CESENA CAMERA DI COMMERCIO DI MODENA CAMERA DI COMMERCIO DI RIMINI CAMST CARPIGIANI GROUP CASSA DI RISPARMIO IN BOLOGNA CONFCOMMERCIO EMILIA ROMAGNA CONFINDUSTRIA EMILIA ROMAGNA COSWELL DATALOGIC DUCATI MOTOR HOLDING ENEL ENGINEERING INGEGNERIA INFORMATICA EXPERT SYSTEM FALORNI FASTWEB FERRARELLE FERRARI FERRETTI GROUP FINALMA FONDAZIONE CARISBO FONDAZIONE CASSA RISPARMIO CESENA FONDAZIONE CASSA RISPARMIO DI CENTO FONDAZIONE CASSA RISPARMIO DI IMOLA FONDAZIONE CASSA DI RISPARMIO DI CARPI FONDAZIONE CASSA DI RISPARMIO DI FERRARA FONDAZIONE CASSA DI RISPARMIO DI PADOVA E ROVIGO FONDAZIONE G. MARCONI FONDAZIONE IBM ITALIA FONDAZIONE ISABELLA SERÀGNOLI FONDAZIONE DEL MONTE DI BOLOGNA E RAVENNA FONDAZIONE PER LA COLLABORAZIONE TRA I POPOLI FOOD TREND FOUNDATION FURLA GOOGLE ITALIA GRANAROLO GROUPM GRUPPO COESIA GRUPPO SISTEMA H-ART HSPI HAWORTH HERA HORSA IBM ITALIA IMA ICONSULTING INTESA SAN PAOLO KPMG ADVISORY LABORATORI GUGLIELMO MARCONI LANDI RENZO LEGACOOP BOLOGNA LIGHTHOUSE MANUTENCOOP MAPE MAPS MASAI ITALIA MASERATI MICROSOFT ITALIA MONTENEGRO N.C.H. NUOVI CANTIERI APUANIA OLIDATA ONIT GROUP OPERA SANTA MARIA DEL FIORE PHILIP MORRIS ITALIA POLTRONESOFÀ REGIONE EMILIA-ROMAGNA RICOH S.E.C.I. GRUPPO INDUSTRIALE MACCAFERRI SAP SCS CONSULTING STMICROELECTRONICS SCHNEIDER ELECTRIC SEPS TECHNOGYM TEUCO THE BOSTON CONSULTING GROUP TOYOTA MATERIAL HANDLING ITALIA TREVI GROUP UMBERTO CESARI UNICREDIT UNIEURO UNINDUSTRIA BOLOGNA UNIPOL VEM SISTEMI VERONESI VIABIZZUNO VIDEOWORKS VOLVO CAR ITALIA WPP ITALIA YOOX NET-A-PORTER GROUP
FEES
The registration fee for enrollment from companies and institutions is 3.200 euros (plus VAT) to be paid by the start date of the course.
The registration fee for individual registrations is 2.600 euros (plus VAT) to be paid by the start date of the course.
There are reduced fees for early registration.
The fee includes attendance at the program, all study material available through the online platform and access to Bologna Business School services, which include: Alma personal wi-fi account, use of Computer Lab PCs, use of study areas and access to the internal gym. A large free car park is available in the school park.
Discounts are available:
- for Business Network companies;
- for Alma/BBS and Profingest Alumni;
- for groups of at least 3 people.
HONOR LOAN
Alumni and companies can check the availability of vouchers at the Interprofessional Fund of reference:
- Fondimpresa – for middle managers / middle management
- SME Managers Fund – for managers of industrial SMEs
- Fonditalia Fondirigenti – for executives
- Fon.Coop – for cooperative companies
REQUIREMENTS
The course is reserved for a maximum of 30 participants.
APPLICATION PROCESS
FAQs
At the end of the course, a participation certificate is issued (upon reaching 80% of classroom hours).
The documents used in the classroom and any further reading or exercises will be uploaded to our platform, whose credentials will be delivered in the classroom.
Should a group of colleagues wish to participate in the program, it is possible to contact the Program Manager to evaluate an ad hoc participation price.
Our short courses do not require a specific course of study. It is important to have a few years of work experience behind you that can help you, inside the classroom, by bringing real cases dealt with and solutions adopted during your work.
