MBA in Design, Fashion & Luxury Brand Management | University of Bologna

Design, Fashion and Luxury Goods

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Driving creativity

The Global MBA in Design, Fashion and Luxury Goods aims to strike a balance between creativity and business in the management of luxury companies, by providing managers and entrepreneurs with the know-how gained from Italian excellence. In-depth analysis of fashion and design business models in different industries enables students to combine product knowledge with luxury management-specific managerial approaches, providing vision and an operational capacity for international expansion. Thanks to a close relationship with Italian companies that act as international symbols of high quality, the program focuses on the practical aspects of fashion and luxury management. This course has the potential to make a great impact on the professional and personal futures of young managers. Via trajectory analysis, students will examine the characteristics of market segments with the greatest international value, focusing in on the steps necessary to achieve their ambitions. The Global MBA in Design, Fashion and Luxury Goods is a 12-month, full-time program. Over the course of the first term, classes will focus on general management and during the second term, students will study specialized subjects. International faculty-lead classes are accompanied by a number of managerial guest speakers, alongside participation in a business laboratory and analysis of real-life cases. This is followed by 500-hours dedicated to an internship at a leading company in the field of design, fashion and luxury goods, or an entrepreneurial work project. Classes made up of students from a wide range of geographical origins, cultures and global perspectives help to enrich this experience with additional stimulation and opportunities for open discussion. The tradition of luxury requires new skills to deal with international growth; get in touch for more information.

 

Executive Committee

  • Sabina Belli (CEO, Pomellato)
  • Antonio De Matteis (CEO, Kiton)
  • Lelio Gavazza (Executive Vice President of Sales and Retail, Bulgari)
  • Maurizio Marinella (CEO, E. Marinella)
  • Stefania Montanari (Supply Chain Finance Manager, Jimmy Choo)
  • Stefano Salvodi, Senior Vice President Supply Chain Global, Jimmy Choo)
  • Jenny Zanotti (CEO, Giuseppe Zanotti)

 

 

Accreditation

The Global Master in Business Administration (EPAS accredited since 2015) just received a new accreditation for 5 more years. The EPAS accreditation is awarded only to programs who respect the highest internationalstandards in term of teaching, integration with companies and services to students. It is issued by EFMD, the most important international organization in  quality certification of business management education.

EPAS_logo13-LR


Angelo Manaresi

Angelo Manaresi

Director of Studies
angelo.manaresi@unibo.it

" At the heart of luxury there is artisanship, creativity, people, passion, cultural heritage, understated elegance, all this is “Made in Italy”. We undertake projects with companies to help develop your future career and teach you about the link between the self-awareness of Renaissance tradition and the capabilities needed to compete at the global level in contemporary markets "

ACADEMIC YEAR 2019/2020

GEOGRAPHICAL ORIGIN

ACADEMIC BACKGROUND

PROFESSIONAL BACKGROUND

  • 30 y.o.

    AVERAGE AGE

  • 78%

    INTERNATIONAL STUDENTS

  • 7

    COUNTRIES REPRESENTED

  • 56%

    FEMALE STUDENTS

  • 6 years

    AVERAGE WORK EXPERIENCE

AMBASSADORS


Valeria Rojas – Venezuela

Maintenance Coordinator, Philip Morris International - Manufacturing Industry
Italy, Bologna
A.Y. 2016/2017 - Innovation Management/Mechanics & Automation
CONTACT

Priscila Hernandez – Mexico

Account Manager, The Armin Bar - Consulting
Italy, Milan
A.Y. 2016/2017 - Design, Fashion and Luxury Goods
CONTACT

Armin ZadakBar – Iran

Founder & CEO, The Armin Bar - Consulting
Italy, Milan
A.Y. 2011/2012 - Design, Fashion and Luxury Goods
CONTACT

Lan Liu – China

Business Development, Vinitaly - Food & Wine
Italy, Verona
A.Y. 2015/2016 - Food and Wine
CONTACT

Juan Pablo Figueroa – Chile

Sales Manager, Johnson&Johnson - Pharma
Chile, Santiago de Chile
A.Y. 2016/2017 - Innovation Management/Mechanics & Automation
CONTACT

Andrew De Villiers – South Africa

Founder, Eunoic
Italy, Bologna
A.Y. 2016/2017 - Green Energy and Sustainable Businesses
CONTACT

Melissa Amato – USA

Event Manager, San Francisco Travel Association - Luxury & Fashion
USA, San Francisco
A.Y. 2014/2015 - Food and Wine
CONTACT

Structure

The Global MBA is a 12-month full-time program including 504 hours of class activities, 1260 hours of individual and group work and a 500-hour internship.

The academic portion is divided into three terms. During the first term students will study the fundamentals of general management, while the second and third term will focus on management skills and on the specific subjects of each track (please, find further information about the courses in the section ‘Courses’ below).

I Term: September 2020 – December 2020

  • “Ice-breaking” Weeks
  • General Management Courses: Corporate Finance, Corporate Strategy, Financial and Managerial Accounting, International Macroeconomics for Managers, People Management, Marketing Management, Business Ethics and Corporate Social Responsibility, Advanced Decision Making Modelings, Operational Management.

II Term – III Term: January 2021 – May 2021

  • Track Specific Courses: Gemology and Watches, Fashion and Accessories: Perfumes and Eyewear, Industrial Design and Branding, Luxury Goods: Boats, Cars, Motorbikes and Estate, Business Model in the Fashion Industry, Business Development LAB.
  • General Management Courses: Digital Business and Transformation, Project Management, Business Planning, Communicating Effectively Across Cultures, Developing a Leadership Mindset.

The three terms are followed by an internship period of 500 working hours. The internship can be carried out at various companies and agencies in Italy or abroad. The internship serves as an opportunity for students to put into practice the theory and techniques learned during the three academic terms. The internship will allow students to obtain hands-on experience by working on management strategies, analyzing business operations, and creating solutions to real problems. Students are encouraged to make the most of the internship opportunity and to learn from the professionals they will be working with.

At the end of the internship students will be required to submit a ‘Final Report’, which they will present to the Director of Studies showcasing their activities and analyzing the theories and lessons learned during the program.

Students who are interested can also choose to take an extracurricular course of Italian.

COURSES

The goal of this course is to introduce students to the Italian design world. Particular attention will be paid to its origins, main characteristics, and inclinations. The course will elaborate on various themes that are typical of different areas of design implementation. The course will be divided into three parts: Italian Design Identity, Testimonies, and Examples & Methods.

Bonfiglioli Alessandro

Participants in the program will actively work on business development concepts during a project that does not just entail the practical application of theoretical issues but a “learning by doing” project, during which they will discuss, analyze and work with a hands-on approach. Participants in the project will be led by a manager in order to develop a challenging real-life, long-term project of business redefinition, launch and development, where not only the analysis is important but also planning for the implementation stage.

Lorenzini Barbara

The course, whose nature is predominantly applicative, aims to develop a practical orientation towards entrepreneurship, providing the strategic and operational tools for the creation of new ventures and their subsequent development.

Lectures and readings provide an introduction to the topics to be covered in a business plan:

  • business idea evaluation
  • market and industry analysis
  • product/service and intellectual property protection
  • business model and operations
  • financials in the new venture creation process
  • engaging investors
  • art of pitching
Fini Riccardo
Toschi Laura

The course provides a framework for understanding and analyzing investment and financial decisions of corporations. Lectures and readings provide an introduction to present value techniques, capital budgeting, capital structure decisions, corporate cost of capital, initial and seasoned equity offerings and an introduction to corporate risk management. Most of the topics presented during the course will also be analyzed and studied using a case study approach.

Bajo Emanuele

The objective of this course is to provide BBS students a comprehensive introduction to strategy in today’s networked economy.

The course will cover three major topics:

  1. Classic Industry Based Strategy and Business Ecosystems Based Strategy – the former industry focused strategy and its evolution into the broader view of business ecosystems consisting of several industries;
  2. Emerging technologies – coming from fields as different as biotech, nanotech, robotics, artificial intelligence, they have the potential to change current industry boundaries and disrupt business models and leading firms;
  3. Scenario planning – preparing companies to deal with major uncertainties and different futures.
Nogueira Roberto

The course will cover a variety of themes which are emerging as the most prominent ones in the context of digital culture.The following is a preliminary list of the topics that will be considered.

1. Computing: Meaning and Limitations (from Kurt Godel & Alan Turing to Quantum and Beyond).

2. Counter Culture vs. Cyber Culture (Stewart Brand & Bob Taylor, a la’ carte).

3. Coding: Meaning and Perspectives.

4. The Internet: Lo and Behold.

5. History of Computation.

6. The New Rise of AI: Of Men and Machines.

7. Text Digitization + Literary Analysis + Maps + Interactive Media + Games + Design + Media Art = Digital Humanities?

8. Big Brother in Action: Surveillance, Hacking, Privacy, Cyber-security and Data.

9. Ethics, Moral Responsibility and Accountability of Computing.

10. The Economics of the New Web.

Gabbrielli Maurizio
Zavattaro Gianluigi

This course explores the different types of operations, marketing and finance used in perfumes and eyewear industries. Special attention will be given to vertical integration, branding and licensing policies and to channel management and channel development activity.

De Fiore Valeria
Grassi Dayana

This course aims at:

  1. helping students to further develop a thorough understanding of corporate external and internal reporting practices;
  2. providing students with tools to use financial statement information in analysing a firm’s performance and financial position;
  3. providing students with tools to use cost and segment information in operational and strategic decision making contexts.

On completion of the course, students should:

  1. be familiar with the technical terminology used in accounting;
  2. be able to asses a company’s financial and operating performance using its financial statements;
  3. be able to critically analyse a company’s financial report;
  4. understand the features and organizational implication of a company’s information and performance management system.
Bartolini Monica
Silvi Riccardo

The course aims to discuss the main principles of identifying and evaluating gemstones. Furthermore, industry experts will share the main issues in the jewelry market with the participants, by following the development from artisan culture to industrial serial production. In the second part of the course we discuss watch-making, considering that watches are mechanisms that measure the passage of time and displays the current time: movements may be entirely mechanical, entirely electronic (potentially with no moving parts), or a blend of the two. Also, we analyze the trends in watch-making and in the watch industry.

Festa Alberto

This cycle of seminars constitutes a unique occasion for the MBA students to meet and interact with key leaders of the global economic, social and political scene. These series of lectures, especially designed for the MBA class, reflects the main goal of the Program, which is to link theories and practice.

Prodi Giorgio

This course examines macroeconomics in open economies that are linked by trade, capital flows, and monetary policies. The goal is to provide a framework for understanding current events affecting the world economy. The participants acquire the analytical tools needed to examine the financial performance of economies, balance of payments problems and policy, the causes and consequences of exchange rate movements and the implications of macroeconomic relationships between countries.

Bellettini Giorgio

This course will focus on: logistics in commercial relations (especially in intercontinental operations), customer service levels, and distribution costs.

Manzini Riccardo

The course focuses on the organization of a company, identifying its characteristics and exploring the strategic design for working in and managing such an organization. The topics covered are focused on specific elements of organizational design linking them to the overarching organizational design system. This course will provide the analytical tools needed to handle the complexity of organizational design in the face of an increasingly globalized and fast-changing business environment. This course also addresses human resource issues from a strategic perspective and will concentrate on the development of concepts and strategies that may increase your effectiveness in developing policies and practices, enhancing the value of the people taking part in your organization.

The objective of this course is to analyze the main trends in innovation and production of luxury vehicles by discussing with industry experts and visiting production and research sites. Vehicles are usually classified broadly by what is used to apply steering and drive forces against the ground of the water: wheeled, tracked, railed, skied; in fact we apply a different segmentation, according to customer experience and needs, thus we analyze the characteristics of luxury vehicles as a blend of technical content and hedonic experiences.

Vacchi Giovanni Battista

The objective of this seminar is to provide a general understanding of what general management consulting is and the skills it requires. Students will be exposed to the main consulting frameworks and methods;  consulting project activities and situations using business cases; and meet practicing consulting professionals from a variety of firms. As an integral part of the course they will also learn the basic tool required to organize and develop a business plan.

Vacchi Giovanni Battista

The goal of this course is to set the basis and prepare the audience for this class to be effective leaders in a business landscape that involves data and analytics in different areas of management. The course will introduce a broad range of mathematical and statistical methods that are used to solve data problems. Participants will gain hands-on practice gathering and analyzing data sets and cases in dedicated lab sessions. The course is organized in three sub-sessions to set the bases of analytics into different key business areas: accounting, finance, and statistics for marketing. In the end, the student will have gain greater analytical and statistical skills for data analysis in the areas of cost management, financial analysis, and marketing analytics, and will be ready to face advance courses in each discipline. cs.

Barbi Massimiliano
Bartolini Monica
Valentini Sara

Learning method

The main aim of our teaching staff is to first lay down a solid foundation of theory and then to build on this foundation by introducing more practical aspects. This method will enable our students to confidently enter the work environment of the industry, ready to manage a variety of scenarios.

The teaching staff will help you develop your understanding of these concepts and techniques through the use of lectures and seminars; group projects and company visits; guest speakers and case studies; videos and presentations; as well as individual assignments and assisted private studying.

The courses are structured to give the maximum freedom to learn to the students and allow the professors to teach and assess the students in the best way possible. Assessments can take the form of individual/group presentations, projects, oral and written exams as well as, of course, class participation.

CAREER DEVELOPMENT

The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.

The internship is an exceptional springboard, suffice it to say that six months after the end of the MBA at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview
  • Career Retreat

 

In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

 

COMPANIES

The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy and Europe, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending the CV book
  • Sharing internship and work opportunities
  • Presentations at the School premises
  • Career Day
  • Implementation of project works
  • Class-room activities with case studies presented by managers and/or HR professionals

Our partners are the foremost supporters of our students, with the provision of scholarships, internships and professional opportunities.

ADIDAS AEFFE GROUP B.E. QUALITY BALENCIAGA BENETTON BERLUTI BIO BLOOM COSMETICS BOARINI MILANESI BRUNELLO CUCINELLI BULGARI CHAMPION EUROPE DAVINES FERRETTI GROUP FURLA GBV PARTNERS GIADA GLAM GRANDVISION GUCCI H&M JATO GROUP KERING EYEWEAR LIU JO L'OREAL LORO PIANA LUXOTTICA MAX MARA FASHION GROUP MONCLER MONNALISA MOTION GLOBAL NIKE PAOLO CASTELLI DESIGN PATRIZIA PEPE PERINI NAVI PIQUADRO PVH REGENESI REVLON RONCUCCI AND PARTNERS STONE LAB DESIGN TECHNOGYM THE ARMIN BAR TWINSET WP LAVORI IN CORSO YOOX NET-A-PORTER GROUP

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FEES

The tuition fees for the Global MBA Program are 35,000 euros (VAT free) to be paid in three installments (the first installment is due upon enrollment).

 

The fees include participation in the Master, all the study material which will be made available through the online platform, and access to the services and facilities of Bologna Business School, such as: a personal account for the BBS Wi-Fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym and special rates for the School restaurant. Furthermore, the fee gives participants the right to take advantage of supporting activities of the School, such as the language courses and the master lectures by invitation.

Free parking on the BBS campus is also available to students.

 

In addition, University of Bologna Student Card grants access to all of the university facilities including more than 100 libraries (also consist of online subscriptions and databases), the three city center canteens and all university student related discount offers. Further information regarding these facilities can be found on the University of Bologna website: http://www.unibo.it/en/services-and-opportunities.

HONOR LOAN

Participants are eligible to apply for Honor Loan with subsidised rate up to the complete coverage of the application fee.
For more information please mail to globalmba@bbs.unibo.it

SCHOLARSHIPS

Bologna Business School offers both full and partial scholarships for participants of the MBA. All applicants are eligible to apply regardless of their nationality. Scholarships are merit-based (both academic as well as professional merit) and cover tuition costs only.

The Global MBA offers scholarships of:

  • 35,000 euro (full scholarship)
  • 20,000 euro (partial scholarship)
  • 15,000 euro (partial scholarship)
  • 10,000 euro (partial scholarship)

AFRICA SCHOLARSHIP PROGRAM

BBS and the Foundation for World Wide Cooperation grant the Africa Scholarship Program for the Academic. This Program aims to facilitate the participation of young bright talents from Africa wishing to pursue an MBA and contribute to the social and economic development of their Continent.

REQUIREMENTS

In order to apply it is necessary to have:

  • a Bachelor’s Degree (must have been obtained at least two years before the enrollment deadline)
  • 2+ years of qualified work experience
  • English language proficiency (no certificates required)

APPLICATION PROCESS

This Master is open to all applicants with a Bachelor’s degree obtained at least two years before the enrollment deadline of each round. There are three rounds of admissions, the first round will be open for applications until February 2020. The second round will close on May 2020 and the third round will close on July 2020.
The three rounds are open to candidates of all nationalities.

Four easy steps to begin with:

  • Download the application form and instructions at the bottom of this page
  • Complete the online registration by paying the 60 euro fee at https://studenti.unibo.it
  • Send a digital copy of the application packet to: globalmba@bbs.unibo.it
  • Once you have all the documents you need, you should also send a complete hard copy of your application packet to the Global MBA Office at Bologna Business School

 

Documents that must be sent:

  • Application form
  • Curriculum Vitae
  • Diploma and transcript for your qualifying degree*
  • Passport photocopy
  • Motivational letter
  • Reference letter(s) (optional but advised)
  • GMAT or GRE results (optional)
  • Signed copies of your eligibility summary sheet and a receipt of the 60 euro application fee (both downloadable from ‘studenti online’ following registration)
  • Conditional Enrollment Form

 

*NOTE: Students possessing a degree obtained outside the EU must submit legal recognition of their qualifications for the purposes of enrolling in the program, which is issued by the competent Italian Diplomatic Representation in the country in which the degree was obtained (Declaration of Value or Statement of Equal Value). Candidates with degrees obtained within the European Union may request a European Diploma Supplement directly from their Universities. The Declaration of Value does not necessarily have to be submitted before the application deadline. You can safely submit it later on should there be a lack of time. The Conditional enrollment form mentioned in the list above can se submitted in the mean time.

 

Admission to the program is subject to the positive assessment of the candidates’ individual interview and qualifications (e.g. curriculum vitae, GMAT/GRE, reference letters, etc.). The admission board, consisting of Bologna Business School faculty members, reviews the applications on a rolling basis. Candidates will be contacted by an admission team member as soon as their application has reached Bologna Business School.

In line with the number of available places, admission to the program is granted according to the applicants’ position in the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admission process. Students who achieve positions of merit in the final list of admitted candidates may benefit from full or partial scholarships. All students are eligible to apply for a special long-term and low-interest honor loan.

CALL FOR APPLICATIONS INFORMATION FOR INTERNATIONAL STUDENTS Download Application Form

FAQs

You can contact the admissions team either by email: globalmba@bbs.unibo.it or by telephone at (0039) 0512090122. Our admissions staff will be happy to assist you and clarify any doubts you may have.

Of course we will. Non-EU citizens have to apply for a student visa before being able to commence their studies. We can provide you with a letter of admission as well as a letter of support, which you can use to make your visa application. In the case of particular problems our staff will be ready to contact embassies directly to discover the source of the problem and solutions to fix it.
After you arrive in Italy, you will be required to apply for a residence permit. Our staff will be able to help you fill out the forms and give you any support you need for this process as well.

If you do not live in Italy then you can participate via Skype. You will be contacted several days before the selection date to inform you of your time slot for the test and individual interview. At this point you can send us your Skype ID so that we can add you to the account that will be used for the interviews.

Yes. The course is open to people of all nationalities regardless of where their previous studies have taken place. Please note, however, that admission is dependent upon you presenting one of two potential documents. If you have graduated from a university in the European Union then you will be able to get a European Diploma Supplement directly from that university. If possible, this should be submitted with your application. If you have graduated from outside the European Union then you will need to request a Declaration of Value from the Italian embassy/consulate present in the country where you graduated. Details on how to obtain this document can be found on the website of the relevant Italian embassy/consulate. If possible, this declaration of value should be submitted with your application. If not possible then it can be submitted at a later date but you will only be provisionally admitted until you do so.

Application is done in two parts. The first part is to register on the University of Bologna Online Registration Portal and the second is to send us (via email and post) your application packet:

The documents are:

– MBA Application form (signed)
– Enrollment summary sheet (Studenti Online registration – signed)
– Copy of the payment of the 60 euro fee
– Curriculum vitae (in English)
– Letter of motivation (in English)
– Copy of ID card or passport
– One Passport photograph
– Copy of the degree certificate giving the final score, exams and grades*
– Two letters of reference in English (optional)
– GMAT (or GRE) scores (optional)

*For candidates with foreign degrees:
– Degrees from the EU: You’ll have to request a European Diploma Supplement from your university.
– Degrees from outside the EU: You’ll have to request legal recognition of your degree (Declaration of Value / Dichiarazione di Valore) in order to be admitted to the program, which is issued by the competent Italian Diplomatic Representation in the country in which the degree was obtained. This is not required prior to admission, but it is required in order for you to fully enroll.

If you want help with the online registration then contact us and we will be pleased to send you a detailed set of instructions.

Yes, even if you don’t have a GMAT or a GRE you are still eligible to apply. You will have to take part in the selection process run by the School and alternative evaluation methods will be provided. For further info concerning the process you can contact the admissions team.

Yes. Don’t worry if you if you are unable to present a IELTS or TOEFL, your level of English will be assessed during the selection process. You can be excused from the need to present proof of your English level if you are a native English speaker.

You can contact the Help Desk directly via e-mail: help.studentionline@unibo.it, or by telephone: +39 0512099882; or you can apply online: https://studenti.unibo.it/sol/welcome.htm

Faculty

Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

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