Lelio
Gavazza


Gavazza
Italy Executive Vice President Sales & Retail Bulgari LVMH Group Extended Faculty
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BIO

Lelio Gavazza graduated in Chemical Engineer, Grade 110/110 cum laude He is Executive Vice Presidente Sales and Retail Bulgari ( LVMH Group ), BBS Executive Committee member for Design, Fashion and Luxury Goods track of the Global MBA and Professor in Business Model in the Fashion Industry (Global Master in Business Administration) and in Retail Management in the Fashion and Luxury sector (Master in Gestione di Impresa). Lelio has Professional experience in Exxon Chemical and Ernst & Young Management Consultant and twenty years of expertise in Luxury sector working as Chief Operations Officer Mantero Seta, Chief Executive Officer SharMoon/E. Zegna based in China, Greater China Country Managing Director Bulgari based in China, Regional Managing Director Europe, M. East and Africa Bulgari based in Amsterdam, Executive Vice President Sales and Retail Bulgari. His area of expertise touches Jewelry,Watches, Accessories and Perfume sales and distribution with strong knowledge of retails and wholesales activities; the Promotion of Made in Italy in the world leveraging on the Italian DNA of the company and promoting the Italian lifestyle as element of differentiation vs competitors; Manufacturing of men’s formalwear and accessories for Man and Women. He is Former Member of Comitato Scientifico Osservatorio Asia, Member of Comitato Scientifico Italia – Asean Association, collaboration with Istituto di Alti Studi Strategici e Politici. In addition, he contributed to the writing of several books. Lelio is the President of Altagamma Association Club. He received the Decoration of Commander of the Order of the Star of Italy by the President of the Italian Repubblic and Certificate of Yandang Friendship and Yandang Friendship Cup issued by Wenzhou Municipal Peoples’s Government.

COURSES

The course describes the leading Business Models in the Fashion Industry as well as the ongoing transformations happening in the Fashion Industry. One of the objectives is to analyze how major brands do develop and implement strategies to approach the changing scenarios. The course will propose a taxonomy of the Fashion Industry and students will additionally analyze the drivers of growth.

Design, Fashion and Luxury Goods

The principles and models of customer experience, the latest and current frontier for competitive advantage, allow to make customers happier and loyal. The course introduces a structured methodology for the analysis, planning and setting up of a successful customer experience. From research techniques for the consumption experience, a model is discussed in order to plan a successfull experience, consistently with the choices of brand management. Afterwards, also thanks to the use of real-life cases, the processes for the creation of a success experience are introduced. Lastly, the indicators to measure the performances of the investment in customer experience are analysed.

Hybrid MBA ENG