Italy Associate Professor University of Bologna Core Faculty
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Laura Toschi is Assistant professor in Entrepreneurship and Innovation Management at the University of Bologna. She graduated in Management Engineering at the University of Bologna with 100/100 cum Laude and obtained a PhD in Business Administration from the University of Bologna. In 2008 she was Visiting Researcher at Boston University, from 2011 to 2013 Research Fellow at the Science Policy Research Unit (SPRU), a University of Sussex in the United Kingdom and in 2017 Visiting Professor at the University of Queensland in Brisbane, Australia. Her main research interests concern entrepreneurial finance, with particular attention to the role of Venture Capital and Corporate Venture Capital for the financing of young innovative companies and technology transfer with a particular focus on sustainable and environmental forms of entrepreneurship.


The course, whose nature is predominantly applicative, aims to develop a practical orientation towards entrepreneurship, providing the strategic and operational tools for the creation of new ventures and their subsequent development.

Lectures and readings provide an introduction to the topics to be covered in a business plan:

  • business idea evaluation
  • market and industry analysis
  • product/service and intellectual property protection
  • business model and operations
  • financials in the new venture creation process
  • engaging investors
  • art of pitching
Design, Fashion and Luxury Goods
Food and Wine
Supercars, Superbikes and Motorsports
Automation and Robotics
Green Energy and Sustainable Businesses

FOCUS SESSION – The development of an innovative project requires resources that aren’t often available in the company or entrepreneurial group. Therefore, it’s necessary to get to know one’s own reference innovative ecosystem, to understand which players (investors, incubators, accelerators, businesses) and which initiatives are available to promote innovation in its different development stages. The goal of the course is to provide participants with the basic skills to assess, from a financial point of view, their innovative project and figure out which form of support to turn to in order to accelerate its growth process. There will be a special focus on the advantages and disadvantages that characterize the different forms of funding and on the strategic decisions that every innovation manager needs to take, within an ecosystem-based rationale. 

Technology and Innovation

The evolution of innovation and entrepreneurship techniques

MBA Part-time (Evening)
  • Evaluation and investments (what to write and how on the Business Plan)
  • Business Angel testimonial on how to evaluate Business Plans
  • Communication and Pitch Workshops
  • Final debrief
Business Plan
  • Understanding financials Part I
  • Understanding financials Part II
  • Mapping of financing arrangements
  • Investor side testimonials
Business Plan

This course provides a full overview of the strategic and operational planning tools of the business, through a guided illustration of the business plan, its contents, and the multiple purposes for which it may be usefully employed in both creating and developing a business.