Business Management – Italian Premium Brands

GOALS

The Master in Business Management – Italian Premium Brands track is aimed at combining business administration with the characteristics of the sectors envisaged. The program enhances the know-how of Made in Italy, as the experience and tradition of a country that is now recognized worldwide as a brand that guarantees quality, authenticity and an internationally appreciated sense of style. The value of Made in Italy has guaranteed many products prosperity on the markets, ensuring the solidity of the national economy and focusing on high quality and innovation in every sector. The skills most requested after by global markets are creativity, design and a propensity for tailor-made products.

 

WHO IS IT FOR?

The Master in Business Management – Italian Premium Brands track is addressed to young graduates with different backgrounds and professional ambitions, but who share the same passion for style and quality, design and propensity to tailor made and prepares them to transfer the Italian know-how to foreign companies.
Attending this Master for international students is an opportunity to look closely at Italian excellence and to become its ambassadors abroad, through a path that combines managerial skills and ability to adapt to market variables.

 

CAREER OPPORTUNITIES

The program trains young managers for the fashion, design and high-end products. Through the Master it is possible, once having completed in the companies the years of experience required, to access the following job positions: Business Analyst, Brand and Product Manager, Marketing Manager,Sales Controlling Manager. Communication and PR Manager, Digital Marketing & Communication Manager, Sales ed Export Manager.

Would you like your passion to support the growth of the Italian excellence? Get in touch with the master Program Manager.

 

SERVICES

Bologna Business School provides student support services included in the tuition fee for the Master.

 

Programme Advisory Committee:

  • Massimo Monti – Chief Executive Officer, Alce Nero S.p.A.
  • Alberto Miraglia – General Manager, Retail Institute Italy
  • Franco Gabbrielli – Former President, Assopellettieri
  • Lorenzo Scrimizzi – Former President , Carpigiani Japan
  • Patrick Romano – Managing Director, Bologna Welcome
  • Massimiliano Di Silvestre – Chief Executive Officer, BMW Italia
  • Baldo Scassellati Sforzolini – Global Head of R&D, Galderma
  • Giovanna Cenacchi – Full Professor, Department of Biomedical and Neuromotor Sciences, University of Bologna

Ranking

RANKED BUSINESS QS

QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.

Accreditation

EQUIS

Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.


 Angelo Manaresi

Angelo Manaresi

Director of Studies
angelo.manaresi@unibo.it

" The master will give you the tools to understand and enhance the great collective brand called Made in Italy and thus contribute to the definition of competitive strategies for Italian companies. "

CLASS PROFILE A.Y. 2023/2024

GEOGRAPHICAL ORIGIN

ACADEMIC BACKGROUND

  • 25 y.o.

    AVERAGE AGE

  • 26%

    INTERNATIONAL STUDENTS

  • 11

    COUNTRIES REPRESENTED

  • 65%

    WOMEN

Structure

The Master in Business Management – Italian Premium Brands, is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.

The structure of the Master is divided into:

  • First term: January 2025 – April 2025
  • Second term: May 2025 – July 2025
  • Internship: September 2025 – December 2025

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students’ focus and management of interpersonal relationships.

The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on Made in Italy management. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track-specific courses and company projects take place in the second term.

In addition to the general Business Administration courses and the subjects related to the specific track, there are also

  1. a one-year Master Project, on the subject of business planning, carried out in groups;
  2. three Company Project Work, with companies lasting one month each, in May, June and July;
  3. testimonials from the business world such as BMmeetings;
  4. numerous activities related to the Personal Development Project. The A.Y. 2023/24 includes the following sessions:
  • Start up and Business Planning with Claudio Venezia, CEO & Founder Officina Startup
  • Export Management with Gerardo Famiglietti, International Sales Manager Endura S.p.A.
  • Doing business in Japan with Lorenzo Scrimizzi, Representative Director Carpigiani Japan
  • Company Turnaround with Federico Minoli, CEO Deus Ex Machina
  • Brand experience with Federica Sovrani, Account Project Manager Yu Retail
  • International Marketing with Giampiero Giunta, Senior Brand Manager Procter & Gamble
  • Team Builiding and Leadership with Alessandro Finelli, Professional Basketball Coach
  • Public speaking with Massimo Franceschetti and Lisa Marie Gelhaus, BBS Faculty
  • Negotiation techniques with Francesco De Rose and Marco Repezza, BBS Faculty

For international students, the School offers the opportunity to attend a Italian Language Course course.

 

COURSES

This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Ferri Paolo

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The main topics covered are: fundamentals of computational systems, artificial intelligence, autonomous systems, conversational systems, computational logic, networks and security.

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Matta Shashi
Nader Claudio
Tuan Annamaria

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Manaresi Angelo

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.

Zammit Alessandra

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Bortolini Marco
Luciano Fratocchi
Paulraj Antony Chellappa
Regattieri Alberto

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

Foschi Eleonora

The objective of the course is to provide an overview of Italian design focusing on its origins, characteristics and tendencies. The course will develop with an in depth study of specific themes related to the various focus area. To this end, the program will be divided into three principle sections: the identity of Italian design; testimonials; examples and methods.

Bonfiglioli Alessandro

This course structure consists of select lectures and three company projects.

LECTURES: Cover the current and future trends in the markets and in the management of companies that carry out activities connected to Made in Italy. The penetration of international markets. The ways in which Made in Italy firms are present on the international stage: direct presence, agreements, business activities, manufacturing activities. The “made in” of other countries: similarities and differences with Made in Italy.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

Morselli Eugenio

The principles and models of customer experience, the latest and current frontier for competitive advantage, allow to make customers happier and loyal. The course introduces a structured methodology for the analysis, planning and setting up of a successful customer experience. From research techniques for the consumption experience, a model is discussed in order to plan a successfull experience, consistently with the choices of brand management. Afterwards, also thanks to the use of real-life cases, the processes for the creation of a success experience are introduced. Lastly, the indicators to measure the performances of the investment in customer experience are analysed.

Gavazza Lelio

This course enables executives to use financial tools to make better decisions. The teaching method combines class lectures and discussions to case studies and spreadsheet modelling to get a deeply and insightful understanding of topics in corporate finance. These topics include, but are not limited to, capital budgeting, project and company valuation and the optimal financing and hedging decisions.

Baschieri Giulia

Learning approach

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work. The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.

The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.

Faculty

Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

CAREER DEVELOPMENT

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Made in Italy too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the Full-time Masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview

In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

Trough the Master in Business Management – Made in Italy it is possible, once having completed in the companies the years of experience required, to become a Brand and Product Manager.

 

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COMPANIES

The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

• Sending CV Books
• Sharing internship opportunities
• Company presentations
• Career days
• Project works
• In-class activities with case studies presented by Managers and/or HR professionals

Moreover, companies support the Master in Business Management – Italian Premium Brands with scholarships, professional opportunities, career fairs and company presentations.

The companies that worked with us in 2022/2023 are:

ARTEMEST AUTOMOBILI LAMBORGHINI BARILLA CARPIGIANI CHAMPION DUCATI FERRARI GIANVITO ROSSI GRUPPO MONTENEGRO IVECO GROUP LIU JO LUXOTTICA MACRON MAX MARA FASHION GROUP PINEIDER MASERATI RICHEMONT RONCUCCI & PARTNERS VERSACE VOLKSWAGEN

FEES

The tuition fee for the Master is 13.800 euros (VAT free) to be paid in three installments:

  • First installment: 1.850 euros
  • Second installment: 7.000 euros
  • Third installment: 4.950 euros

The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Alma Bologna Business School. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: : http://www.unibo.it/it/servizi-e-opportunita

HONOR LOAN

For more information on honor loan, contact us by email: businessmanagement@bbs.unibo.it

SCHOLARSHIPS

At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.

Bologna Business School is pleased to make partial scholarships available to the most deserving students. The scholarships will be awarded based on merit to students who occupy the highest positions in the selection process. The top ranked students will be those who have not only a solid academic and/or professional background, but also those who have demonstrated the most motivation to participate in the course. Winners will be notified at the time of admission.

REQUIREMENTS

In order to be admitted to the Master’s course you must have:

  • Bachelor’s degree (obtained within the closing date of enrollment of the selection round in which you participate)
  • Excellent level of English

The admission to the Master is subject to the positive evaluation of the selection test in line with the number of places available. The selection process consists of one Aptitude Test and one English Language Test, both prerequisites to be admitted to the motivational interview in English.

For auditors, bachelor’s degree is not mandatory.

APPLICATION PROCESS

This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

1. Register on “Students Online” by connecting to the site studenti.unibo.it
2. Select “First Level Master”.
3. Pay the participation fee for the selection (60 euro for each Master)
4. Upload the required documents online:

  • Curriculum Vitae
  • Motivational letter
  • Letters of reference  (optional)
  • Photograph of recognition
  • Concentration Form
  • Front and back copy of a valid ID or passport
  • If available, a GMAT/GRE certificate with a score above 550 (GMAT) or equivalent (GRE). Applicants uploading this certificate are exempted from the written aptitude test as part of the admission process.
  • If available, an English language certificate (TOEFL, IELTS or CAMBRIDGE) attesting a minimum English level of B2 in the European framework. Applicants uploading this certificate are exempted from the written English test as part of the admission process.
  • For degrees obtained in Italy: Self-certification of Bachelor’s degree with details of exams taken and relative grades
  • For degrees obtained abroad: Dichiarazione di Valore (to be requested at the Italian Embassy in the country where the degree was obtained) or Diploma Supplement (to be requested at the university where the degree was obtained). In the event that the candidate is unable to obtain the Dichiarazione di Valore or Diploma Supplement at the time of enrollment, he/she may temporarily replace it with a Conditional Enrollment Form, which will be sent after enrollment by businessmanagement@bbs.unibo.it

For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below: https://www.unibo.it/en/teaching/enrolment-transfer-and-final-examination/declaration-of-value-translation-and-legalization

For further information concerning the selection process and the related documents, we invite you to consult the Master details and download the documents that will be available shortly in this section.

CALL FOR APPLICATION INSTRUCTIONS TO APPLY TO THE SELECTION CONCENTRATION FORM CONDITIONAL ENROLLMENT

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