Business Management – Italian Premium Brands

The Professional Master in Business Management – Italian Premium Brands track enhances the know-how of Made in Italy, as the experience and tradition of a country that is now recognized worldwide as a brand that guarantees quality, authenticity and an internationally appreciated sense of style.

The value of Made in Italy has guaranteed many products prosperity on the markets, ensuring the solidity of the national economy. Appreciated worldwide, Made in Italy produces wealth, focusing on high quality and innovation in every sector.

The skills most requested after by global markets are creativity, design and a propensity for tailor-made products.

This Master is addressed to students with different backgrounds and professional ambitions, but who share the same passion for style and quality, design and propensity to tailor made and prepares them to transfer the Italian know-how to foreign companies.

Attending this Master is an opportunity to look closely at Italian excellence and to become its ambassadors abroad, through a path that combines managerial skills and ability to adapt to market variables.

The Master in Business Management/Italian Premium Brands is part of the Professional Masters offer, aimed at combining business administration with the characteristics of the sectors envisaged. The program is organised in three cycles that integrate classroom activities, group work, workshops, testimonials from the business world such as BMmeetings and ends with an internship in the company, starting in September.

In addition to the general Business Administration courses and the subjects related to the specific track, there are also

  1. a one-year Master Project, on the subject of business planning, carried out in groups;
  2. three Company Project Work, with companies lasting one month each, in May, June and July;
  3. numerous activities related to the Personal Development Project. The A.Y. 2021/22 included the following sessions:
  • Start up and Business Planning with Claudio Venezia, CEO & Founder Squat&Basilico
  • Export Management with Gerardo Famiglietti, International Sales Manager Endura S.p.A.
  • Instagram for Business with Francesco Mattucci, Founder & Partner Garage Raw
  • Digital Innovation and Industries with Francesco Montanari, Chief Marketing Officer Datalogic S.p.A.
  • Doing business in Japan with Lorenzo Scrimizzi, Representative Director Carpigiani Japan
  • Doing business in Russia with Andrea Galloni, Managing Partner Elbrus Business Advisory
  • Company Turnaround with Federico Minoli, CEO Deus Ex Machina
  • Brand experience with Federica Sovrani, Account Project Manager Yu Retail
  • International Marketing with Giampiero Giunta, Senior Brand Manager Procter & Gamble
  • 360° Customer Experience with Andrea Bello, Innovation and Experience Sr Manager Lavazza Group
  • Industry groups in the luxury sector with Alberto Festa, Commercial Director Watch and Jewelry Dolce&Gabbana
  • Public speaking with Massimo Franceschetti and Lisa Marie Gelhaus, BBS Faculty
  • Negotiation techniques with Francesco De Rose and Marco Repezza, BBS Faculty

Would you like your passion to support the growth of the Italian excellence? Get in touch with the course program manager.

THE MASTER IS AN INVESTMENT.
THE HONOR LOAN IS THE WAY TO FUND IT.

Programme Advisory Committee:

  • Massimo Monti – Amministratore Delegato, Alce Nero
  • Alberto Miraglia – Direttore Generale, Retail Institute
  • Franco Gabbrielli – Presidente, Assopellettieri e Mipel
  • Lorenzo Scrimizzi – Country Manager, Carpigiani
  • Patrick Romano – Direttore Generale, Bologna Welcome
  • Massimiliano Di Silvestre – Amministratore Delegato, BMW Italia
  • Baldo Scassellati Sforzolini – Global Head of R&D, Galderma
  • Giovanna Cenacchi – Full Professor, Department of Biomedical and Neuromotor Sciences, University of Bologna

 

Ranking

RANKED BUSINESS QS

QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.

 

Accreditation

EQUIS

Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.


 Angelo Manaresi

Angelo Manaresi

Director of Studies
angelo.manaresi@unibo.it

" The master will give you the tools to understand and enhance the great collective brand called Made in Italy and thus contribute to the definition of competitive strategies for Italian companies. "

CLASS PROFILE A.Y. 2021/2022

ACADEMIC BACKGROUND

  • 26

    AVERAGE AGE

  • 52%

    WOMEN

Structure

The Master in Business Management – Made in Italy for international students, is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.

The structure of the Master is divided into:

  • First term: January 2023 – April 2023
  • Second term: May 2023 – July 2023
  • Internship: September 2023 – December 2023

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students’ focus and management of interpersonal relationships.
The course is enriched by 3 extensive company projects with a sectorial approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.

The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectoral issues of Made in Italy. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track-specific courses and company projects take place in the second term.

COURSES

This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The main topics covered are: fundamentals of computational systems, artificial intelligence, autonomous systems, conversational systems, computational logic, networks and security.

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

This course enables executives to use financial tools to make better decisions. The teaching method combines class lectures and discussions to case studies and spreadsheet modelling to get a deeply and insightful understanding of topics in corporate finance. These topics include, but are not limited to, capital budgeting, project and company valuation and the optimal financing and hedging decisions.

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

The objective of the course is to provide an overview of Italian design focusing on its origins, characteristics and tendencies. The course will develop with an in depth study of specific themes related to the various focus area. To this end, the program will be divided into three principle sections: the identity of Italian design; testimonials; examples and methods.

This course structure consists of select lectures and three company projects.

LECTURES: Cover the current and future trends in the markets and in the management of companies that carry out activities connected to Made in Italy. The penetration of international markets. The ways in which Made in Italy firms are present on the international stage: direct presence, agreements, business activities, manufacturing activities. The “made in” of other countries: similarities and differences with Made in Italy.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

The principles and models of customer experience, the latest and current frontier for competitive advantage, allow to make customers happier and loyal. The course introduces a structured methodology for the analysis, planning and setting up of a successful customer experience. From research techniques for the consumption experience, a model is discussed in order to plan a successfull experience, consistently with the choices of brand management. Afterwards, also thanks to the use of real-life cases, the processes for the creation of a success experience are introduced. Lastly, the indicators to measure the performances of the investment in customer experience are analysed.

Learning approach

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work.

The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.

The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
This project vision consists of:

  • a business plan (January to December) developed during the entire Master
  • 3 major projects of 1 month each (May, June and July) related to the chosen field
  • other shorter projects within single lessons
  • the final project for the internship.

Faculty

Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

CAREER DEVELOPMENT

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Made in Italy too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the Full-time Masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview

 

In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

Trough the Master in Business Management – Made in Italy it is possible, once having completed in the companies the years of experience required, to become a Brand and Product Manager.

 

p

FEES

The tuition fee for the Master is 12.100 euros (VAT free) to be paid in three installments:

  • First installment: 1.600 euros
  • Second installment: 6.000 euros
  • Third installment: 4.500 euros

The fee includes participation in theMaster, all the study material available through the online platform, and access to the Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation.
Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information are available on the site of the University of Bologna: http://www.unibo.it/it/servizi-e-opportunita

HONOR LOAN

Participants are eligible to apply for Honor Loan with subsidised rate up to the complete coverage of the application fee.
For more information please mail to businessmanagement@bbs.unibo.it

SCHOLARSHIPS

At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.

Bologna Business School is pleased to offer 5 partial scholarships of 2,900 euros. Thanks to the project ‘Women at BBS’, partial scholarship will be offered to our international women applicants.

These scholarships are merit-based and will be awarded to the top-ranked candidates in the selection process. The students who come out on top in the selections will be students who not only come from strong academic or practical backgrounds but also those who display the strongest motivation to take part in this program. Winners you will be informed at the moment of admission.

REQUIREMENTS

Applying is open to anyone holding an undergraduate degree of the old and new system. The degree must be obtained on or before the enrollment deadline of the Master.
For auditors, an undergraduate degree is not necessary.
The admission to the Master is subject to the positive evaluation of the selection test in line with the number of places available. The selection test consists of a motivational interview.

APPLICATION PROCESS

This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

1. Register on “Students Online” by connecting to the site studenti.unibo.it
2. Select “First Level Master”.
3. Pay the participation fee for the selection (60 euro for each Master)
4. Upload the required documents online:

  • Curriculum Vitae
  • Motivational letter
  • Letters of reference  (optional)
  • Photograph of recognition
  • Front and back copy of a valid ID or passport
  • Concentration Form
  • TOEFL/IELTS/CAE certificate (optional)
  • GMAT/GRE Certificate (optional)
  • For degrees obtained in Italy: Self-certification of Bachelor’s degree with details of exams taken and relative grades
  • For degrees obtained abroad: Dichiarazione di Valore (to be requested at the Italian Embassy in the country where the degree was obtained) or Diploma Supplement (to be requested at the university where the degree was obtained). In the event that the candidate is unable to obtain the Dichiarazione di Valore or Diploma Supplement at the time of enrollment, he/she may temporarily replace it with a Conditional Enrollment Form, which will be sent after enrollment by businessmanagement@bbs.unibo.it

For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below: https://www.unibo.it/en/teaching/enrolment-transfer-and-final-examination/declaration-of-value-translation-and-legalization

For further guidance, we advise all students to read carefully the instructions indicated in the “call for applicantions” and “operating instructions” files downloadable below and to click here to get access to a video tutorial containing instructions on how to apply for selections.

The selection process will be held at Bologna Business School. In line with the number of available places, admission to the program is granted according to the position on the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admissions process. Click here to get access to a video tutorial containing instructions on how to apply for selections.

CALL INSTRUCTIONS TO APPLY TO THE SELECTIONS CONCENTRATION FORM

CONTACT US

     
     

DOWNLOAD BROCHURE

     
     

Book an appointment

     
     
Back To Top