Hybrid MBA English edition

The Hybrid MBA provides the necessary tools and skills to quickly empower the process of professional growth at an international level thanks to a flexible format that bridges online and on-campus attendance.

More than ever before, social, technological and economic transformations we are experiencing, create opportunities for an innovative learning journey, able to transfer tools to decode changes under way.

Participation to the online didactic sessions allows you to combine study with work and family life, avoiding significant transport time and costs. The on-campus Smart Week enables you to strengthening the value of interaction with classmates and faculty, thanks to company visits organised with prestigious industry champions partners of Bologna Business School and to a marathon called Hackathon regarding innovation topics.

To support personal development, Mentoring sessions will be held by a top level executive.

The Hybrid MBA consists of 12 core courses and 3 cross-cutting courses and it is a learning journey that stands out thanks to cutting edge courses such as Managing Luxury Industries, Automation & Robotics, Entrepreneurship, through which it is possible to acquire tools and skills useful to manage innovations linked to excellences characterising Made in Italy. Furtherly, the program also features a people management driven characteristic, thanks to the cross-cutting course in Managing Hybrid Organizations, Mentoring sessions and Leadership Talks, deep dive meetings held by experts and thought leaders, to understand how new global challenges are transforming the tools and skills required to manage change within organisations in every function, from operations to marketing, from management accounting to ICT.

The master features an innovative formula. The didactic sessions take place every Wednesday evening (every week), Friday afternoon and Saturday morning every 3 weeks (approximately). Each didactic session lasts about 4 hours. This allows you to optimize your time thanks to short and effective online sessions. Furtherly, the 5 days on-campus Smart Week that will take place one month before the end of the Master, will enable networking opportunities thanks to hands-on activities too with industry champions such as Ducati, Lamborghini, Marchesini, Vodafone, YNAP (they may change in cases of force majeure).

Attending the Hybrid MBA means to develop your professional career in a flexible and innovative way, combining work and private life.

Giorgio Prodi

Giorgio Prodi

Academic Director

" A learning journey designed to take on challenges of the future and build a community ready to manage change at a global level. "

2020/2021 HYBRID MBA CLASS (of the program in Italian language)




  • 34


  • 6/7 years



Martina Montinaro

Research and Development Manager, DFV S.r.l.
Hybrid MBA (Ed. 2020/2021)

"The Master is a challenging path that allows me to complete and expand my technical-scientific preparation by providing me with the tools to break down and analyze the company system in its various dimensions, enhancing my managerial vision skills. The professionalism of the teachers and the sharing with the other participants make the path rich and exciting and the hybrid format increases its potential and amplifies its advantages."

Timo Wörner

Head of Public Sector Consulting, Bechtle AG
International Executive MBA (Ed. 2018/2020)

"The iEMBA is the perfect combination of high quality academic education and hands-on approaches for the Digital Transformation. Experienced Professors and Managers unleash a wide range of constructive mind-spreading discussions to think outside the box. The program, provides the tools to completely manage the digital transformation path of an organization. It was a great experience to join the International Week in Silicon Valley with numerous company visits, conferences and expert interviews."


The learning methodology of the Hybrid MBA is characterised by the flexibility of the online sessions with the possibility to interact typical of an on-campus program.

Core and cross-cutting courses

12 core courses and 3 cross-cutting courses to acquire skills and knowledge for your managerial growth within international and innovative organisations.

Leadership Talks

Meetings held by experts and thought leaders to discuss the impact of new leadership styles and skills for the works of the future.

Distance Learning

The online platform is an integral part of the program. It contains the teaching modules and exercises to monitor and test your learning journey. It enables interaction between participants, faculty and tutors thanks to dedicated forums.

Mentoring, Leadership & Soft Skills

One manager coming from a multinational company will guide participants by way of a direct Mentoring, leadership and soft skills path.

Smart Week

The Master features a 5 days on-campus Smart Week. It will take place at the end of September 2022 from Monday to Friday, with industry champions within such as Ducati, Lamborghini, Marchesini, Vodafone, YNAP (they may change in cases of force majeure), and one Hackathon held at BBS. It is recommended to arrive in Bologna during the weekend.


The course covers the strategic framework within which managers take decisions and turn their knowledge and capabilities into actions. We explore the essential concepts and tools of strategy and explain the positioning of companies in a variety of settings. You develop the skills needed to perform competitor analysis and understand how strategy formulation, deployment and effective execution relate to competitive advantage.

Nogueira Antonio Roberto Ramos

In this course we will focus on how changes in geopolitical and geoeconomical equilibria may change business strategies. Trilateral relations between Europe, US and China will be the core of our analysis whit a special focus on the role that China is playing on international markets.

Students will be asked to read and discuss papers, book chapters and journal articles.

Prodi Giorgio

This course provides the relevant knowledge for comprehending and managing a business financial performance. Specifically, it focuses on the measuring and understanding of financial and value creation ratio, on cost analysis for business decision making on performance measurement systems for supporting implementation and monitoring of business strategy. The course finally provides an analytical perspective of business analysis.

Raffoni Anna

The course provides a framework for understanding and analysing investment and financial decisions of corporations. Lectures and readings provide an introduction to present value techniques, capital budgeting, capital structure decisions, corporate cost of capital, initial and seasoned equity offerings and an introduction to corporate risk management.

Groh Alexander

During this course you will discover strategic, organizational and management methods for innovation development, with a focus on managing new product development within the R&D function and new projects.

Grimaldi Rosa

Over the last decade sustainability, corporate social responsibility and stakeholder management practices have become paramount for companies as well as for society. Although most companies have developed sustainability programs over the years, as they’re cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, and society. The purpose of this course is to initiate a debate around the role and functioning of modern corporations as business ethics and sustainability challenges, opportunities and solutions emerge.

Wernicke Georg
Wernicke Georg

The course covers the principles of human capital management aimed at achieving and maintaining high performance. Themes related to the behaviors and techniques employed by successful organizations will be explored in terms of how they deal with an array of individuals and individual motivations keeping in line with the strategy and the objectives defined by the company. The course will enable participants to understand the abilities/skills required to manage people in a company, communicate effectively, and obtain the necessary commitment to meet objectives.

Gibaldi Carmine

The cross-sectionality of the logistics function and the value chain. Design and planning of the production system layouts. Management and forecasting of market demand. General criteria of programming and audit of production. Procurement and management of inventory and consumable materials. Evolution of just in time systems: from lean production to lean thinking. Automation of the information flow: from barcode to RFID technologies. Management of physical distribution.

The digital age has brought with it the proliferation of channels and technologies which in turn have radically changed the context in which marketers find themselves operating. It is therefore necessary to update the way in which marketing is understood and thought up to the digital age.

The course illustrates the new skills and marketing skills to be introduced: data and analytics, customer experience, content, omni-channels and personalization.

The principles and models of customer experience, the latest and current frontier for competitive advantage, allow to make customers happier and loyal. The course introduces a structured methodology for the analysis, planning and setting up of a successful customer experience. From research techniques for the consumption experience, a model is discussed in order to plan a successfull experience, consistently with the choices of brand management. Afterwards, also thanks to the use of real-life cases, the processes for the creation of a success experience are introduced. Lastly, the indicators to measure the performances of the investment in customer experience are analysed.

Gavazza Lelio

In this module, students will be exposed to the principles and tools of design thinking applied to business models, using these tools in a guided path, with the following target:

Understand the meaning of “Customer Centricity” and the approach to designing digital services and business models

Analyze the needs of consumers and define new services that best satisfy them

Know and apply tools for the design of all the elements of the business model

Evaluate the business potential of an innovative idea

Create a “pitch deck” of the new business idea

Understanding the difficulties related to the implementation of innovative business models (“The Innovator’s dilemma”) within a ‘traditional’ company, and strategies that have proved useful in overcoming them.

Vignoli Matteo

High flexibility, dynamic demand, increasing customization, high quality standards, small batches and short life cycle are the key factors of the Industry 4.0 era. Innovative flexible manufacturing and assembly systems (FMSs & FASs) need to match these factors joining productivity to versatility, quality to adaptability. In this context, high-speed manufacturing machines, robotic handling devices, automated guided systems (AGVs) and human operators are connected and they have to act synergically.

This course aims at exploring a coordinated panel of (1) design methods, (2) support strategies and (3) quantitative approaches to help the Industry 4.0 practitioners in the tactical and operative management of innovative production systems.

The aim of the course is to enhance students’ awareness regarding the digital transformation that each organization is undertaking in order to introduce and develop new ways of working to tackle the ongoing change.

Montanari Fabrizio
What does Diversity & Inclusion (D&I) mean in a business context?
The course focuses on the ethical and business value of D&I (internal and external), using case studies, best practices, international researches and data of the Diversity Brand Index (the first Italian research regarding the business value of D&I).

The objective of the course is to provide participants with the knowledge and skills that can be useful to start an entrepreneurship process. A focus will be placed on the subjects of recognition of entrepreneurial opportunities, feasibility analysis of a new business idea from the organizational, strategic and economic-financial points of view, concluding with a business plan.

Giuliani Antonio Paco

The Master features one on-campus smart week, lasting five days, at the end of September 2022. It is characterized by Company Visits within Industry Champions such as Ducati, Lamborghini, Marchesini, Vodafone, YNAP (they may change in cases of force majeure) and one Hackathon at BBS. It is recommended to arrive in Bologna during the weekend.

Talks held by experts and thought leaders to discuss the impact of new leadership styles and skills for the future.

This a laboratory of sharing of managerial experiences to discuss of the importance of soft and cross-cutting skills, attidutes, behaviours and the role they play in the career path.

Topics such as emotional and congnitive skills, how to give and how to receive a feedback, performance management, professional development and management of complex situations, will be addressed to discover the tools that you can only learn from experience.


Eugenio Sidoli


The Hybrid MBA gives the opportunity to engage with cutting-edge businesses through the on-campus Smart Week, Leadership Talks and events dedicated to the BBD community, for which it has been designed a dedicated platform that enable interaction among Alumni and current participants.


Compatible with work commitments, the program is extremely ambitious and allows companies to develop the skills of their managers. The specific focus on leadership, management of execellence and of hybrid organization and the Mentoring path, helps you to bring back into your company innovative skills and stimuli.

Programme Advisory Committee

  • Alfredo Gamberini – Managing Director, yourCEO
  • Armin Zadakbar – CEO, The Armin Bar
  • Carlo Pelloni – CEO, Macron
  • Carlo Salizzoni – Founder & CEO, Goodbye Auto
  • Carmelo Bonaccorso – Direttore Generale, AreaBlu
  • Cinzia Angeli – Senior Manager, P&G
  • Erica Fiorentini – Senior Corporate Relationship Manager, BNL – BNP Paribas
  • Eugenio Sidoli – Senior Executive with International experience, Board member, Business avisor, MBA Lecturer
  • Federico Tassi – Managing Director, Iceteam 1927 (Carpigiani)
  • Francesco Millo – Head of CEO’s Office, Bonfiglioli
  • Francesco Pisano – CEO, Worgas Group
  • Federico Zambelli Hosmer – General Manager, PayPal Italy
  • Gabriella Carrozza – Manager, Accenture
  • Nicola Gualandi – Retail & Advertising Manager, Aeroporto Bologna
  • Paolo Avvanzini – Direttore Industriale, Scrigno
  • Josè Cartellone – Owner, Grupo Benicio
  • Michele Perozzi – Operations Director, Laminam


Once you have completed the Master, you will have the possibility to continuously joini BBS Community events and activities, to further expand your network.
Speed Dates will be annually organised, with headhunters, managers and entrepreneurs interested to share different perspectives and obtain useful information for your professional development path.

“The Hybrid MBA is the answer to the evolving businesses ecosystem, where managers, entrepreneurs and talents are looking for liquid connections, flexible structures, physical and digital systems”.

Lucia Chierchia, Managing Partner, Gellify and Adjunct Professor, Bologna Business School


“A Mentor helped me to understand the corporate world and discover my strengths, supporting me to design a path to become CEO”.

Eugenio Sidoli, Senior Executive with International experience, Board Member, Business Advisor and MBA Lecturer







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Registration fee for the Master, on an company basis: 21,800 Euro + VAT.

Registration fee for the Master, on an individual basis: 16,200 Euro + VAT.

Partial scholarships available for: 

  • women’s participation (limited number, on a first come first served basis)
  • geographical origin (residents outside the Regione Emilia-Romagna, limited number, on a first come first served basis)

Full scholarships available for: 

  • women and according to specific income parameters (limited number, on a first come first served basis)

For further details please click here.

Reduced fee available for: 

  • alumni referrals
  • companies of the Business Network
  • BBS & Profingest Alumni

The registration allows to:

• join BBS Community events

• Wi-Fi

• access to the AIDA database


Long-term and low-interest loan:

– Repayable in 10 years
– Reduced interest rate
– Possibility to postpone the payment of the 1st fee to 36 months

For more information please, mail eng.hmba@bbs.unibo.it


The Hybrid MBA aims to equip participants with theoretical and practical tools and the professional growth support they need to cover roles of responsibility.

The Master is open to graduates with more than 4 years of professional experience and non-graduates, who are required to have at least 8 years of work experience.


The selection process consists of the analysis of the Curriculum Vitae and the individual interview, in order to identify the candidate’s professional profile and consistency with her/his participation in the Master.

To apply, please send your Curriculum Vitae to eng.hmba@bbs.unibo.it. Candidates will be contacted to schedule the selection interview with the Director of the Master.


The selection process consists of an interview with the Master’s Director, organised by the Program Manager upon candidate request and after sending of the Curriculum Vitae. The interview is not binding on enrollment.

The Program Manager can send a certificate of attendance record at the end of the didactic sessions to those that make a request, upon verification of the attendance.

In order to get admitted to the Master Executive, it is required to have a Bachelor’s Degree, however, a limited number of places are available for those who do not have a Bachelor’s Degree but that can demonstrate to have significant professional experience, to be evaluated during the assessment interview.

No, it is not. The Executive Masters are not University Masters, therefore they do not have ECTS credits (European Credit Transfer and Accumulation System), that in Italy are called “crediti formativi universitari (CFU).

No, because it is not a university Master.

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