Hybrid MBA English edition

The Hybrid MBA provides the necessary tools and skills to quickly empower the process of professional growth at an international level thanks to a flexible format that bridges online and on-campus attendance.

More than ever before, social, technological and economic transformations we are experiencing, create opportunities for an innovative learning journey, able to transfer tools to decode changes under way.

Participation to the 85 online didactic sessions allows you to combine study with work and family life, avoiding significant transport time and costs. The on-campus Smart Week enables you to strengthening the value of interaction with classmates and faculty, thanks to company visits organised with prestigious industry champions partners of Bologna Business School and to a marathon called Hackathon regarding innovation topics.

To support personal development, Mentoring sessions will be held by a top level executive.

The Hybrid MBA consists of 13 core courses and 3 cross-cutting courses and it is a learning journey that stands out thanks to cutting edge courses such as Managing Luxury Industries, Automation & Robotics, Entrepreneurship, through which it is possible to acquire tools and skills useful to manage innovations linked to excellences characterising Made in Italy. Furtherly, the program also features a people management driven characteristic, thanks to the cross-cutting course in Managing Hybrid Organizations, Mentoring sessions and Business Talks, deep dive meetings held by experts and thought leaders, to understand how new global challenges are transforming the tools and skills required to manage change within organisations in every function, from operations to marketing, from management accounting to ICT.

The master features an innovative formula. The didactic sessions take place:

  • Every Week, on Wednesday afternoon
  • Every 3/4 Weeks (approximately) on Friday evening and Saturday morning

Each didactic session lasts about 4 hours.

This allows you to optimize your time thanks to short and effective online sessions. Furtherly, the 5 days on-campus Smart Week that will take place at the end of the Master, will enable networking opportunities thanks to hands-on activities too with industry champions such as Ducati, Max Mara, Lamborghini, Marchesini, IMA, AGF88 Holding, YNAP (they may change in cases of force majeure).

Attending the Hybrid MBA means to develop your professional career in a flexible and innovative way, combining work and private life.




QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.




Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.

Giorgio Prodi

Giorgio Prodi

Academic Director

" A learning journey designed to take on challenges of the future and build a community ready to manage change at a global level. "


The learning methodology of the Hybrid MBA is characterised by the flexibility of the online sessions with the possibility to interact typical of an on-campus program.

Crash Courses in Accounting & Statistics, Data Management

Before the beginning of the core courses, two optional online pre-courses allow those who need to consolidate their economic background, to acquire general economic knowledge and specifically the economic business terminology, necessary for communicating in a company.

Core and cross-cutting courses

13 core courses and 3 cross-cutting courses to acquire skills and knowledge for your managerial growth within international and innovative organisations.

Business Talks

Meetings held by experts and thought leaders to discuss the impact of new leadership styles and skills for the works of the future.

Distance Learning

The online platform is an integral part of the program. It contains the teaching modules and exercises to monitor and test your learning journey. It enables interaction between participants, faculty and tutors thanks to dedicated forums.

Mentoring, Leadership & Soft Skills

One manager coming from a multinational company will guide participants by way of a direct Mentoring, leadership and soft skills path.

Smart Week

The Master features a 5 days on-campus Smart Week. It will take place at the end of the Master, from Monday to Friday, with industry champions within such as Ducati, Max Mara, Lamborghini, Marchesini, AGF88 Holding, YNAP (they may change in cases of force majeure). A Hackathon session held at BBS. It is recommended to arrive in Bologna during the weekend.


The course covers the strategic framework within which managers take decisions and turn their knowledge and capabilities into actions. We explore the essential concepts and tools of strategy and explain the positioning of companies in a variety of settings. You develop the skills needed to perform competitor analysis and understand how strategy formulation, deployment and effective execution relate to competitive advantage.

Nogueira Antonio Roberto Ramos

In this course we will focus on how changes in geopolitical and geoeconomical equilibria may change business strategies. Trilateral relations between Europe, US and China will be the core of our analysis whit a special focus on the role that China is playing on international markets.

Students will be asked to read and discuss papers, book chapters and journal articles.

Prodi Giorgio

This course provides the relevant knowledge for comprehending and managing a business financial performance. Specifically, it focuses on the measuring and understanding of financial and value creation ratio, on cost analysis for business decision making on performance measurement systems for supporting implementation and monitoring of business strategy. The course finally provides an analytical perspective of business analysis.

Raffoni Anna

The course provides a framework for understanding and analysing investment and financial decisions of corporations. Lectures and readings provide an introduction to present value techniques, capital budgeting, capital structure decisions, corporate cost of capital, initial and seasoned equity offerings and an introduction to corporate risk management.

Groh Alexander

During this course you will discover strategic, organizational and management methods for innovation development, with a focus on managing new product development within the R&D function and new projects.

Grimaldi Rosa

Over the last decade sustainability, corporate social responsibility and stakeholder management practices have become paramount for companies as well as for society. Although most companies have developed sustainability programs over the years, as they’re cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, and society. The purpose of this course is to initiate a debate around the role and functioning of modern corporations as business ethics and sustainability challenges, opportunities and solutions emerge.

Wernicke Georg

The course covers the principles of human capital management aimed at achieving and maintaining high performance. Themes related to the behaviors and techniques employed by successful organizations will be explored in terms of how they deal with an array of individuals and individual motivations keeping in line with the strategy and the objectives defined by the company. The course will enable participants to understand the abilities/skills required to manage people in a company, communicate effectively, and obtain the necessary commitment to meet objectives.

Gibaldi Carmine
Kakarika Maria

The cross-sectionality of the logistics function and the value chain. Design and planning of the production system layouts. Management and forecasting of market demand. General criteria of programming and audit of production. Procurement and management of inventory and consumable materials. Evolution of just in time systems: from lean production to lean thinking. Automation of the information flow: from barcode to RFID technologies. Management of physical distribution.

Blome Constantin
Paulraj Antony Chellappa

The digital age has brought with it the proliferation of channels and technologies which in turn have radically changed the context in which marketers find themselves operating. It is therefore necessary to update the way in which marketing is understood and thought up to the digital age.

The course illustrates the new skills and marketing skills to be introduced: data and analytics, customer experience, content, omni-channels and personalization.

Matta Shashi

The principles and models of customer experience, the latest and current frontier for competitive advantage, allow to make customers happier and loyal. The course introduces a structured methodology for the analysis, planning and setting up of a successful customer experience. From research techniques for the consumption experience, a model is discussed in order to plan a successfull experience, consistently with the choices of brand management. Afterwards, also thanks to the use of real-life cases, the processes for the creation of a success experience are introduced. Lastly, the indicators to measure the performances of the investment in customer experience are analysed.

Gavazza Lelio

In this module, students will be exposed to the principles and tools of design thinking applied to business models, using these tools in a guided path, with the following target:

Understand the meaning of “Customer Centricity” and the approach to designing digital services and business models

Analyze the needs of consumers and define new services that best satisfy them

Know and apply tools for the design of all the elements of the business model

Evaluate the business potential of an innovative idea

Create a “pitch deck” of the new business idea

Understanding the difficulties related to the implementation of innovative business models (“The Innovator’s dilemma”) within a ‘traditional’ company, and strategies that have proved useful in overcoming them.

Vignoli Matteo

High flexibility, dynamic demand, increasing customization, high quality standards, small batches and short life cycle are the key factors of the Industry 4.0 era. Innovative flexible manufacturing and assembly systems (FMSs & FASs) need to match these factors joining productivity to versatility, quality to adaptability. In this context, high-speed manufacturing machines, robotic handling devices, automated guided systems (AGVs) and human operators are connected and they have to act synergically.

This course aims at exploring a coordinated panel of (1) design methods, (2) support strategies and (3) quantitative approaches to help the Industry 4.0 practitioners in the tactical and operative management of innovative production systems.

Bortolini Marco

This course is designed to provide participants with an understanding of how artificial intelligence (AI) can be used to create value in various business contexts. In this course, participants will learn how to identify opportunities to apply AI in different business areas, such as marketing, finance, operations, and customer service.

The aim of the course is to enhance students’ awareness regarding the digital transformation that each organization is undertaking in order to introduce and develop new ways of working to tackle the ongoing change.

Montanari Fabrizio
What does Diversity & Inclusion (D&I) mean in a business context?
The course focuses on the ethical and business value of D&I (internal and external), using case studies, best practices, international researches and data of the Diversity Brand Index (the first Italian research regarding the business value of D&I).
Bolzani Daniela

The objective of the course is to provide participants with the knowledge and skills that can be useful to start an entrepreneurship process. A focus will be placed on the subjects of recognition of entrepreneurial opportunities, feasibility analysis of a new business idea from the organizational, strategic and economic-financial points of view, concluding with a business plan.

Giuliani Antonio Paco

The Master features one on-campus smart week, lasting five days, at the end of the program. It is characterized by Company Visits within Industry Champions such as Ducati, Max Mara, Lamborghini, Marchesini, IMA, AGF88 Holding and YNAP (they may change in cases of force majeure) and one Hackathon at BBS. It is recommended to arrive in Bologna during the weekend.

Talks held by experts and thought leaders to discuss the impact of new leadership styles and skills for the future.

This a laboratory of sharing of managerial experiences to discuss of the importance of soft and cross-cutting skills, attidutes, behaviours and the role they play in the career path.

Topics such as emotional and congnitive skills, how to give and how to receive a feedback, performance management, professional development and management of complex situations, will be addressed to discover the tools that you can only learn from experience.


Sidoli Eugenio


Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.





  • 35


  • 8 years



Giulia Brenzan

Head of Marketing, FTH Spa
Hybrid MBA English edition (Ed. 2023 - 2025)

"Driven by insatiable curiosity, I embarked on this academic journey, eager to collaborate with diverse peers, esteemed professors, and industry experts at Bologna Business School. This institution offers a unique chance to tackle real-world business challenges, fostering both academic excellence and personal growth. In the Hybrid MBA program, we are encouraged to question assumptions, collaborate across cultures and disciplines, and develop keen self-awareness. This dynamic setting helps us navigate the complexities of the global business landscape, preparing us to face both personal and professional challenges with confidence."

Steve Inacio

Automation Process Control Lead, Philip Morris International
Hybrid MBA English edition (Ed. 2022 - 2023)

"With the Hybrid MBA program, my expectations were to develop myself as a young manager by acquiring tools and skills, get a better perception on “how to run a company efficiently and in a sustainable way” and develop my networking by having other colleagues from different industries, cultures, and backgrounds. After the first months most of my expectations were achieved. The partnership within the team was amazing, the subjects, challenging but very interesting, allowing me and others to learn. The additional leadership talks, coaching classes and seminars are just the “cherry on top of the cake” as we can learn so much and get in touch with real people in very important positions in big companies. Super and fantastic environment."

Maria Stoeva

Head of Sales and Business Development, ManpowerGroup Bulgaria
Hybrid MBA English edition (Ed. 2023 - 2025)

"The Hybrid MBA program is a unique blend of diversity, expertise, and innovation. It enabled me to not only gain new skills but also to reshape my leadership and business strategy perspectives. A critical factor in choosing BBS was its flexibility, allowing me to juggle my professional responsibilities and family life with my studies. The program’s combination of academic rigor and practical application empowered me to address complex challenges and conceive innovative solutions. The guidance from professors and collaboration with peers significantly influenced my career path. This MBA journey is an integral chapter of my personal and professional growth. "

Walter Vitari

Senior Sales Manager Europe, Varex Imaging Corporation
Hybrid MBA English edition (Ed. 2022 - 2023)

"Hybrid MBA favors continuous interactions among highly skilled professionals, allowing to develop all around competencies. What I value the most is stepping into this program with a well-defined job description, and stepping out of it with a multitude of new ideas and options instead. Thanks to a variety of inputs, BBS environment showed me both a wide window on the present and a highway to drive on for a successful future. Yes it is a busy year for all classmates, but fun! "

Federica Mari

Head of Digital Marketing, Max Mara S.r.l.
Hybrid MBA English edition (Ed. 2022 - 2023)

"Constantly wondering is what drove me to begin this journey, and it is a privilege to be able to share a year together with fellow travelers, lecturers and colleagues at BBS. Here you go back to study, you learn how to question yourself, how to team up, how to be conscious of yourself and people around you, regardless of language and geographical barriers, in order to always have your eyes open to the future and to face everyday professional and personal challenges around you."

Mattia Adami

Supply Chain Manager, GSK
Hybrid MBA English edition (Ed. 2021 - 2022)

"Hybrid MBA had a direct impact on my professional growth. It provided me with the tools to step out of my comfort zone, develop an international mindset and help me think more strategically. I benefited from the international environment and hybrid flexibility that the program offered."


The Hybrid MBA gives the opportunity to engage with cutting-edge businesses through the on-campus Smart Week, Leadership Talks and events dedicated to the BBD community, for which it has been designed a dedicated platform that enable interaction among Alumni and current participants.


Compatible with work commitments, the program is extremely ambitious and allows companies to develop the skills of their managers. The specific focus on leadership, management of execellence and of hybrid organization and the Mentoring path, helps you to bring back into your company innovative skills and stimuli.

Programme Advisory Committee

  • Alessandro De Pestel – CMO, Under Armour
  • Alfredo Gamberini – Managing Director & Founder, JP.N
  • Armin Zadakbar – CEO , The Armin Bar
  • Carlo Salizzoni – Trasformation Director, Apleona Italy 
  • Carmelo Bonaccorso – BU Energy and Patrimony Director, MUNICIPIA 
  • Cinzia Angeli – Senior Manager, P&G
  • Erica Fiorentini – Senior Corporate Relationship Manager, Bnl – Bnp Paribas
  • Eugenio Sidoli – CEO, Max Mara
  • Federico Tassi – Managing Director, Iceteam 1927 (Carpigiani)
  • Francesco Millo – Strategy Business Development & Marketing Director, TESYA Group
  • Francesco Pisano – CEO Europe, Beckett Thermal solutions
  • Federico Zambelli Hosmer – Founder,Board Member & CBO, BKN301
  • Gabriella Carrozza – Manager, Accenture
  • Josè Cartellone – Owner, Grupo Benicio
  • Leyla Osmanova – CEO & Founder, Centro di Diagnosi Molecolare delle Allergie
  • Michele Perozzi – Operations Director, Laminam
  • Nicola Gualandi – Retail & Advertising Manager, Aeroporto Bologna
  • Paolo Avvanzini – Industrial Director, Scrigno


During the Master, a series of seminars with head-hunters and HR managers are offered, to provide tools and resources to contribute to your career development and how to enter the job market in leadership positions.

Once the Master is ended, it is possible to join the activities dedicated to the Community, to further increase your own network. Furthermore, meetings open to the entire BBS Community are periodically scheduled with managers, entrepreneurs and guests, focusing on the different scenarios of a constantly evolving society and market.

“The Hybrid MBA is the answer to the evolving businesses ecosystem, where managers, entrepreneurs and talents are looking for liquid connections, flexible structures, physical and digital systems”.

Lucia Chierchia, Managing Partner, Gellify and Adjunct Professor, Bologna Business School


“A Mentor helped me to understand the corporate world and discover my strengths, supporting me to design a path to become CEO”.

Eugenio Sidoli, Managing Director, Max Mara Group


The registration fee for the Master’s course on a company basis is 25.200 Euros + VAT.

The registration fee for the Master’s course on an individual basis is 19.800 Euros + VAT.

Reduced fees available for very early bird application by July 2024

The registration allows to:

  • Access to the Moodle platform and teaching materials
  • Participation to the BBS Community events
  • Wi-Fi
  • Access to the AIDA database for companies

For more information, please contact eng.hmba@bbs.unibo.it


Long-term and low-interest loan*:

– Repayable in 10 years
– Reduced interest rate
– Possibility to postpone the 1st payment fee to 36 months

*Only participants having fiscal residence in Italy can apply for the loan.

For participants that do not have fiscal residence in Italy, please, feel free to ask at eng.hmba@bbs.unibo.it, another option may be indicated.


The Master is mainly intended for people whom are already experts in a professional position but who desire to extend their skill-set to include other functions and tools aiding in management decisions.

The Master is open to graduates with more than 3 years of professional experience and non-graduates, who are required to have at least 5 years of work experience.


The admission procedure includes the following steps:

  1. Curriculum Vitae (CV) Screening: Submit your CV via email to our Executive Education Specialist at eng.hmba@bbs.unibo.it.
  2. Entry Test: Complete a 30-minute online test.
  3. Assessment Interview: Participate in a 30-minute online interview.

For inquiries about accessing the Master selection process, contact Comasia Fumarola at eng.hmba@bbs.unibo.it.



The selection process consists of an interview with the Master’s Director, organised by the Program Manager upon candidate request and after sending of the Curriculum Vitae. The interview is not binding on enrollment.

The Program Manager can send a certificate of attendance record at the end of the didactic sessions to those that make a request, upon verification of the attendance.

In order to get admitted to the Master Executive, it is required to have a Bachelor’s Degree, however, a limited number of places are available for those who do not have a Bachelor’s Degree but that can demonstrate to have significant professional experience, to be evaluated during the assessment interview.

No, it is not. The Executive Masters are not University Masters, therefore they do not have ECTS credits (European Credit Transfer and Accumulation System), that in Italy are called “crediti formativi universitari (CFU).

No, because it is not a university Master.





Book an appointment

Back To Top