Italy Associate Professor in Accounting&Finance and Director of the MSc Finance Programs Loughborough University Visiting
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Anna Raffoni is Associate Professor in Accounting and Finance and Director of the MSc Finance Programs at Loughborough University School of Business and Economics.Prior to taking up this role, she was Senior Research Fellow at the Centre for Business Performance of Cranfield School of Management. She was involved in a multi-disciplinary research project funded by EPSRC and entitled: “”Transformation to servitized organizational forms””.

Before moving to UK, she was Lecturer in Management Accounting at the Faculty of Economics of the University of Bologna.
After completing her MS in Business Administration at the University of Bologna, Anna was awarded PhD in Management Accounting (Customer value management) at the University of Florence.

Anna’s research interests mainly concern two areas: performance management systems (PMS) and strategic management accounting (SMA). An underlying theme that guides his research is the understanding of the role of PMS and SMA in changing contexts and the development and diffusion of innovative accounting systems in the private sector. His work has been published in important scientific journals such as: European Journal of Operational Research, British Accounting Review, Production, Planning & Control and Omega.


Introduction to basic accounting principles, accounting concepts, and accounting terminology. Financial statement analysis. Basic cost concepts and cost accounting. Introduction to management control principles and techniques.

Digital Marketing and Communication

Elements of accounting, budgeting and cost analysis. The measurement and interpretation of economic and financial performance of the company. The economic and financial analysis forecasting and budgeting. The calculation and analysis of costs in decision-making and management control. Management control as an operational mechanism. The systems of strategic control and strategic cost management.

Marketing Management
HR & Organization
Data Marketing and Analytics