Antonio Roberto Ramos
Nogueira

Brazil Full Professor of Strategy Coppead Institute of Administration Visiting Faculty

BIO

Roberto Nogueira is Grupo Globo Full Professor of Strategy at COPPEAD Graduate School of Business, The Federal University of Rio de Janeiro, where he is also executive director of the Strategy and Innovation Research Center. He joined COPPEAD in 1984 and since that teaches at the MSc, PhD and Executive Education courses. Nogueira taught at the Global Partners MBA program, a full-time international MBA in partnership with the Georgia State University and IAE/Sorbonne. He was nominated Best Professor of the course in 2015. He helps develop and also taught at the Harvard Business School course Building Ventures in Latin America.

He was visiting professor at the University of San Diego (USA), San Jose State University (USA), Alma Business School (Italy), Audencia (France) and Stellenbosch (South Africa). He is co-founder and board member of the Executive MBA Consortium for Global Business Innovation, encompassing Business Schools from five continents – Alma Business School (Italy), Cranfield (UK), Coppead (Brazil), ESAN (Peru), FIU (USA), Keio Business School (Japan), Kozminski (Poland), MIR (Russia), Munich Business School (Germany), San Jose State (Silicon Valley – USA) and Stellenbosch (South Africa) promoting the exchange of Executive MBA students. Nogueira wrote two books and has published dozens of scholarly articles on such topics as Corporate Strategy, Business Ecosystems, Innovation and Emerging Technologies and Business Reconfiguration, analyzing sectors such as Health, Energy, Education, Media and Entertainment and Space.

Current Research: For years Professor Nogueira has been studying Business Ecosystems, containing several industries and the effect of emerging technologies. Why usually incumbent companies fails to take advantage of those and got defeated by new players, sometimes coming from adjacent industries? How can we understand today’s competitive and collaborative environment of today’s business ecosystems? How can we identify the trends and mostly important, the uncertainties that potentially would affect the industries in the next years? Prof. Nogueira uses multiple methods in his work, ranging from historic analysis, systematic literature review, ecosystem charting and analysis, surveys, structural equation modeling and scenario planning. His most recent publications are: CHIMENTI, PAULA; RODRIGUES, M. A. S. ; NOGUEIRA, ROBERTO; TRINDADE, S. . Social Networks Uses and Motivations: Proposition and Test of an Integrative Model. LATIN AMERICAN BUSINESS REVIEW (BINGHAMTON), p. 1-27, 2021 MARTELLI, VALENTINA ; CHIMENTI, PAULA ; NOGUEIRA, ROBERTO . Future scenarios for the Brazilian electricity sector: PV as a new driving force?. FUTURES, v. 120, p. 102555, 2020. ORLOVA, ALINA ; NOGUEIRA, ROBERTO ; CHIMENTI, PAULA . The Present and Future of the Space Sector: A Business Ecosystem Approach. SPACE POLICY, v. 52, p. 101374, 2020. FERNANDES, BRUNO ; CHIMENTI, PAULA ; NOGUEIRA, ROBERTO . A taxonomy of initiatives at work in the sharing economy. Australasian Marketing Journal, v. 28, p. 81-86, 2020. DE SOUZA RODRIGUES, MARCO AURÉLIO; CHIMENTI, PAULA ; NOGUEIRA, ROBERTO. An exploration of eLearning adoption in the educational ecosystem. Education and Information Technologies, v. 25, p. 1, 2020. WADOVSKI, RODOLFO; NOGUEIRA, ROBERTO; CHIMENTI, PAULA. Genetic services diffusion in the precision medicine ecosystem. International Journal of Pharmaceutical and Healthcare Marketing (Print), v. 14, p. 533-560, 2020. He holds a D.Sc. in Business Administration from the University of São Paulo, a M.Sc. from the Federal University of Rio de Janeiro and B.Sc. in Economics and Information Systems from the Catholic University of Rio de Janeiro, as well as a CPCL and BVLA from Harvard Business School and EP from Singularity University. He worked as consultant for organizations in the private and public sectors on Strategic Planning, Business Innovation and Business Process Redesign.

COURSES

The objective of this course is to provide BBS students a comprehensive introduction to strategy in today’s networked economy.

The course will cover three major topics:

  1. Classic Industry Based Strategy and Business Ecosystems Based Strategy – the former industry focused strategy and its evolution into the broader view of business ecosystems consisting of several industries;
  2. Emerging technologies – coming from fields as different as biotech, nanotech, robotics, artificial intelligence, they have the potential to change current industry boundaries and disrupt business models and leading firms;
  3. Scenario planning – preparing companies to deal with major uncertainties and different futures.
Design, Fashion and Luxury Goods
Food and Wine
Supercars, Superbikes and Motorsports
Automation and Robotics
Green Energy and Sustainable Businesses

The course covers the strategic framework within which managers take decisions and turn their knowledge and capabilities into actions. We explore the essential concepts and tools of strategy and explain the positioning of companies in a variety of settings. You develop the skills needed to perform competitor analysis and understand how strategy formulation, deployment and effective execution relate to competitive advantage.

International Executive MBA

The course covers the strategic framework within which managers take decisions and turn their knowledge and capabilities into actions. We explore the essential concepts and tools of strategy and explain the positioning of companies in a variety of settings. You develop the skills needed to perform competitor analysis and understand how strategy formulation, deployment and effective execution relate to competitive advantage.

Hybrid MBA ENG