Business Management - Life Science and MedTech | BBS - Bologna Business School

Business Management – Life Science and MedTech

The Life Science and Med Tech track of the Full-time Business Management Master’s course is intended for young graduates wishing to start a managerial career in pharmaceutical and biotechnological sectors.
The pharmaceutical industry is a strategical asset  of international economy as well as one of the sectors in which the numbers are increasing both on the employment front and as regards investment and research.

This experience provides the tools to bring about change in businesses, helping to transform an element of an organization’s culture into a factor that contributes to the achievement of economic objectives.

The Full-time Master in Business Management Life Science and Medtech is part of the full-time offer, aimed at reconciling business management with the characteristics of the sectors to which it is addressed. The program is organized in three cycles that integrate classroom activities, group work, workshops, testimonials from the business world such as MGIncontri and ends with an internship in the company.

To transform your professional horizon, contact the course program manager:

 

THE MASTER IS AN INVESTMENT.

THE LOAN ON HONOR IS THE WAY TO FINANCE IT.

 

 



                  
                  
Angelo Manaresi

Angelo Manaresi

Director of Studies
angelo.manaresi@unibo.it

" The local Life Science and Med Tech sector is in continuous growth. International development is a great opportunity but imposes new politics for promoting and increasing the value of pharmaceutical Italian assets. This master allows you to enter this sector as a protagonist. "

CLASS PROFILE 2019-2020

ACADEMIC BACKGROUND

  • 25

    AVERAGE AGE

  • 54% F -44% M

    GENDER

Structure

The Master in Business Management – Life Science and Med Tech is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.
The structure of the Master is divided into three terms:

  • First term: December – April
  • Second term: May – July
  • Internship: September – December

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.
The course is enriched by 3 extensive company projects with a sectoral approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.
The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Food & Wine. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.
Given the importance of English language in business, the School offers the opportunity to participate in English conversation sessions within the classroom.

The Master program is constantly updated and adjusted to market needs through continuous interaction between faculty and a specific Management Committee:

 

COURSES

The course aims at presenting, with a focus on life sciences, the major issues related to the management of research projects and the innovations resulting from these, as well as the pathways for enhancing the results, both through technological transfer paths that start up innovative businesses. Particular attention will be devoted to the analysis of the industrial aspects of these pathways and to the patent and commercial exploitation of the results of scientific research, including business start-ups.

Conicella Fabrizio

The course introduces to the sectors Healthcare and Life science through the presentation and discussion of business and scientific scenarios, highlighting the interrelations and the impact on the industrial and sector structure, the competitive structure and the evolutionary perspectives. The scenario of scientific innovations in the field of Healthcare and Life science is very broad and ranges from innovation in diagnostics to gene therapy, from regenerative medicine (stem cells, tissue engineering and biomaterials) to molecular farming for the creation of biopharmaceuticals in plant . In order for the results of scientific research in life sciences and biomedical technologies to be transformed into usable innovation by citizens and patients, a series of steps are required to enhance the technology, scale-up production, experimentation on patients and preparation of documentation necessary to obtain authorization for sale. It is a complex process that involves many different actors (companies and institutions). In this scenario, the knowledge of the industrial and competitive structure of the sector, of the value chain that integrates the various actors, and of the dynamics that characterize them are fundamental to enable innovation to become a product. The course is completed by identifying the professional profiles and key competences that oversee the path that leads from research to the market in companies and institutions.

Cenacchi

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.

 

Valentini Sara
Zammit Alessandra

Il corso ha come obiettivo di combinare la visione sistemica e di processo delle operations nei settori industriali legati al biomed e di discutere dell’impatto del paradigma dell’industria 4.0 e della digitalizzazione sulla competitività di tali settori. La progettazione e il funzionamento dei sistemi sono modellizzati e analizzati utilizzando tecniche quantitative e qualitative implementate utilizzando la tecnologia più avanzate.

Barbieri Paolo

This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Liverani Francesca

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Lorenzini Barbara
Manaresi Angelo

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Regattieri Alberto
Zanoni Andrea

Over the last decade sustainability and corporate social responsibility (CSR) practices have become paramount for companies as well as for the society at large. Although most companies have developed sustainability programs over the years, as they are cutting carbon emissions, reducing waste, and otherwise enhancing operational efficiency, we are witnessing a mishmash of sustainability tactics that does not add up to a sustainable strategy. To endure, a sustainable strategy has to cope with the competing – and apparently divergent – interests of all stakeholders: investors, employees, customers, governments, NGOs, society and the natural environment.

The purpose of this course is to initiate a debate around the role and functioning of modern corporations as sustainability challenges, opportunities and solutions emerge. In particular, the objective of the course is to detail and disentangle the links between sustainability, CSR and the key role that digital technologies can play as a mean to translate sustainable strategies into effective outcomes.

Within this perspective, three major learning outcomes are expected:

  • To allow students to gain a solid and robust understanding of what sustainability and corporate social responsibility mean in a business context;
  • To allow students to understand key approaches and frameworks for measuring and reporting sustainability and CSR in organizations;
  • To gain an understanding of what sustainability oriented innovation means and how it can be applied to a digital organizational context.

In order to achieve these objectives the course will combine (i) case studies and whole class discussion; (ii) talks by business leaders and managers dealing with sustainability issues; (iii) lectures.

Longo Mariolina

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The main topics covered are: fundamentals of computational systems, artificial intelligence, autonomous systems, conversational systems, computational logic, networks and security.

Omicini Andrea

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Pizzi Gabriele

The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.

Mengoli Stefano

Learning method

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work. The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.
The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
This project vision consists of:

  • A business plan (January to December) developed during the entire Master
  • 3 major projects of 1 month each (May, June and July) related to the chosen field
  • Other shorter projects within single lessons
  • The final project for the internship.

CAREER DEVELOPMENT

The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Life Science and Med Tech too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview

 

In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

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FEES

The tuition fee for the Master is 11.200 euros (VAT free) to be paid in three installments:

  • First installment: 1.500 euros
  • Second installment: 6.000 euros
  • Third installment: 3.700 euros

The fee includes participation in theMaster, all the study material available through the online platform, and access to the Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PC in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: http://www.unibo.it/it/servizi-e-opportunita

HONOR LOAN

Participants are eligible to apply for Honor Loan with subsidised rate up to the complete coverage of the application fee.
For more information please mail to gestioneimpresa@bbs.unibo.it

SCHOLARSHIPS

Bologna Business School provides merit-based partial scholarships to the leading candidates in the selection process. Furthermore, at the end of the master, the School assigns a prize to the best student.

The cost of the Master can be covered in full or partially by third parties: public bodies, foundations, or companies.

 

 

REQUIREMENTS

Applying is open to anyone holding an undergraduate degree of the old and new system. The degree must be obtained on or before the enrollment deadline of the Master.
For auditors, an undergraduate degree is not necessary.

Admission to the Master requires the student to pass the selection process, which consists of:

  • a written exam on general knowledge and logic and mathematics
  • a written exam on English language proficiency
  • a motivational interview designed to assess the candidate’s professional plan and its consistency with the objectives of the Master

APPLICATION PROCESS

This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

Documents to send to gestioneimpresa@bbs.unibo.it are:

  • CV
  • Degree certificate with accompanying transcript
  • Photocopy of you ID
  • TOEFL/IELTS/CAE certificate (optional)
  • GMAT/GRE certificate (optional)
  • Signed copies of your enrolment summary sheet and receipt for the application fee (both are downloadable from ‘studenti online’ website following registration).

The selection process will be held at Bologna Business School. In line with the number of available places, admission to the program is granted according to the position on the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admissions process.

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Faculty

Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

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