Senior assistant professor (fixed-term) University of Bologna Core Faculty
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Annamaria Tuan is Assistant Professor of Marketing at the Department of Management of the University of Bologna. She holds a PhD in Business Studies from the University of Udine and she spent four years as Researcher at the University of Pisa, before joining University of Bologna.
Her research interests focus on the intersection between Corporate Social Responsibility communication and Social Media Marketing. Her work is mainly focused on text analysis, with a particular interest on the effect of content and linguistic features of text coming from traditional sources (e.g. CSR reports) or digital sources (e.g. online reviews, tweets, social media posts) on outcome variables such as consumer word of mouth, companies’ reputation, spreading of news, legitimacy issues in a range of consumer and corporate contexts. Annamaria’s research has appeared in various marketing and management journals including Journal of Interactive Marketing, Journal of Retailing and Consumer Services, Journal of Business Ethics and International Journal of Hospitality Management. She is in the Editorial Board of the Italian Journal of Marketing and she is member of the Italian Marketing Association’s Junior Faculty (Società Italiana Marketing). In 2019 she has been awarded a Grant by the Italian Marketing Association and Academy of Marketing Science for her studies on the diffusion of fake news on social media and the impact on corporate reputation.


This course enables students to develop an effective and updated vision of the digital scenario using social network marketing, digital marketing, lead generation, e-commerce, loyalty and content marketing.

Digital Marketing and Communication
Marketing Management
Data Marketing and Analytics