Gestione d’Impresa – Sport Management

TURNING PASSION FOR SPORTS INTO MANAGERIAL SKILLS

GOALS

The Master in Business Management – Sport Management is a program designed for young graduates who aspire to pursue a managerial career in the dynamic and constantly evolving sports industry. This field represents not only a significant cultural and social phenomenon but also a major economic sector, encompassing companies specializing in organizing sporting events, producing equipment, technologies, and sportswear, as well as sports organizations.

The program aims to train professionals capable of managing companies and organizations operating in the sports sector, providing specific expertise in areas such as Business Management tailored to the sports market, Trade Marketing and Distribution Strategies, Supply Chain and Operational Logistics, and Business Growth linked to the spread of the sports phenomenon.

Through a practical and innovative approach, the Master in Business Management – Sport Management seeks to develop participants’ ability to combine economic results with the goal of promoting sports as a social and cultural phenomenon.

Full-time12-monthItalian-language Master into a hands-on training designed to develop transversal skills and to get to the heart of the business needs of leading global companies. The work of the Career Service, which supports the student in building his or her path in the job market, is linked to meeting times with BBS alumni, Faculty and professionals connected to the School.

 

WHO IS IT FOR?

Young graduates passionate about management in the sports sector and interested in joining Sports Organizations, Companies producing sports equipment, machinery, clothing, or accessories, and Organizations managing sports events. The program is particularly suitable for those with a passion for sports-related fields and a desire to develop specific managerial skills to advance their careers.

 

CAREER OPPORTUNITIES

The sports management sector is characterized by rapid changes and new growth opportunities. Some of the positions that can be pursued after completing the Master, following a period of experience in a company, include Business Analyst, Brand and Product Manager, Marketing Manager, and Partnership and Sponsorship Coordinator.

For more details about the program and to discover how to turn your passion for sports into a successful career, contact the Program Manager of the Master.

 

SERVICES

Bologna Business School provides student support services included in the tuition fee for the Master.

 

Programme Advisory Committee:

  • Massimo Monti – President, Consorzio il Biologico Soc. Coop.
  • Alberto Miraglia – General Manager, Retail Institute Italy
  • Franco Gabbrielli – Founder and CEO, Italian Fashion Partner srl
  • Lorenzo Scrimizzi – Former President , Carpigiani Japan
  • Patrick Romano – Managing Director, Bologna Welcome
  • Massimiliano Di Silvestre – Chief Executive Officer, BMW Italia
  • Baldo Scassellati Sforzolini – Global Head of R&D, Galderma
  • Giovanna Cenacchi – Full Professor, Department of Biomedical and Neuromotor Sciences, University of Bologna

 

Ranking

QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.

 

Accreditation

EQUIS

Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.

 


Angelo Manaresi

Angelo Manaresi

Director of Studies
angelo.manaresi@unibo.it

CLASS PROFILE A.Y. 2024/2025

ACADEMIC BACKGROUND

  • 25

    AVERAGE AGE

  • 63%

    WOMEN

Structure

The Master in Business Management – Sport Management is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.

The structure of the Master is divided into:

  • First term: January 2026 – April 2026
  • Second term: May 2026 – July 2026
  • Internship: September 2026 – December 2026

The first term, the same for all the concentrations of the Master in Business Management, provides a 360° view of how a company works, delving into the processes, peculiarities and relations between internal and external stakeholders of all company departments.

The second term, specific to each concentration, provides knowledge and skills related to the world of Sport Management through a multidisciplinary and practical approach. It includes 3 specific courses and 3 company project work, in close contact with local companies.

Following the lecture and project period, students start an internship, which may take place in companies or agencies in Italy or abroad. At the end of the internship, the student will submit a ‘Final Report’ to the Director of Studies, containing a description of the activities carried out and an analysis of the knowledge acquired during the classroom training period.

The Master is held on campus at Bologna Business School. Participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.

In addition to the general Business Administration courses and the subjects related to the specific track, there are also:

  1. a one-year Master Project, on the subject of business planning, carried out in groups;
  2. three Company Project Work, with companies lasting one month each, in May, June and July;
  3. testimonials from the business world such as BMmeetings;
  4. numerous activities related to the Personal Development Project. The A.Y. 2024/25 includes the following sessions:
  • Start up and Business Planning with Claudio Venezia, CEO & Founder Officina Startup
  • Excel for Business with Alsid Peqini and Gilberto Cavallina Faculty BBS
  • Export Management with Gerardo Famiglietti, International Sales Manager Endura S.p.A.
  • Trade Marketing with Marco Repezza, Marketing Director Italpizza
  • Doing business in Japan with Lorenzo Scrimizzi, Representative Director Carpigiani Japan
  • Doing business in South East Europe and Western Balkans with Tanja Mirchewska, Professor UKIM Skopje
  • Doing business in Latin America with Anna Lanzani, Certified coach & consultant
  • Brand experience with Federica Sovrani, Account Project Manager Yu Retail
  • International Marketing with Giampiero Giunta, Brand Director Procter & Gamble
  • Team Builiding and Leadership with Alessandro Finelli, Professional Basketball Coach
  • Public speaking with Massimo Franceschetti (Faculty BBS) and Lisa Marie Gelhaus (Co-fondatrice e CEO WordWorks)
  • Negotiation techniques with Francesco De Rose (Manager Franchising and Small Cooperatives Coop Italia) and Marco Repezza (Marketing Director Italpizza)
  • Communcation Skills for a Manager with Eugenio Morselli, Faculty BBS
  • Distribution management control with Procaccianti Lucio, Head of Corporate Affairs Retex S.p.A.

Given the importance of English language in your career, the School offers the opportunity to attend a Business English course.

COURSES

This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Ferri Paolo

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

Foschi Eleonora

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The course consists of 5 seminars: Ai & Machine Learning, All-in Security, Cloud & Beyond, The Science of Data, Internet of Things.

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Claudio Nader
Matta Shashi
Tuan Annamaria

The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.

Baschieri Giulia

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Lorenzini Barbara

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.

 

Zammit Alessandra

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Bortolini Marco
Luciano Fratocchi
Paulraj Antony Chellappa
Regattieri Alberto

The course focuses on developing managerial skills specific to the sports sector, exploring the dynamics of sports activities management and event organization. The course integrates market and economic aspects of sports, aiming to prepare professionals capable of working strategically in companies that promote sports and develop innovative products, equipment, and technologies for the industry.

Fraticelli Alberto
The course focuses on business management in the production and distribution sector of sports products, equipment, and technologies. The program explores marketing strategies, supply chain management, technological innovation, and relationship management with partners and customers. The goal is to train professionals capable of addressing the challenges of an ever-evolving market while promoting innovative and sustainable solutions.
Fraticelli Alberto

The course is focused on the strategic and operational management of companies operating in the sports sector. The course covers topics such as business planning, marketing, financial management, and internal organization, with a particular emphasis on the specificities of the sports market. The objective is to train professionals capable of optimizing business processes and leading sports organizations toward economic success and sustainability.

Cappiello Giuseppe
Tomesani Nicola

Learning approach

The Master’s program is designed to provide a solid theoretical basis, immediately complemented by practical applications, to prepare students to confidently and competently enter the job market. The teaching activities are designed to be practical and experiential, promoting effective learning and comprehensive assessment by the instructors.

The program combines lectures, business case studies, group work and company presentations, offering an interactive approach. Additionally, master lectures delivered by experts from the business, academic, and political areas, along with numerous opportunities to engage with companies through the analysis of case histories, further enrich the learning experience.

 

Faculty

Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

CAREER DEVELOPMENT

The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.

The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview

In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

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COMPANIES

The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending the CV book
  • Sharing internship and work opportunities
  • Presentations at the School premises
  • Career Day
  • Implementation of project works
  • Class-room activities with case studies presented by managers and/or HR professionals

Moreover, companies support the Master in Business Management – Sport Management with scholarships, professional opportunities, career fairs and company presentations.

FEES

The tuition fee for the Master is 13.800 euros (VAT free) to be paid in three installments:

  • First installment: 1.850 euros
  • Second installment: 7.000 euros
  • Third installment: 4.950 euros

The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Alma Bologna Business School. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions) and all university student related discount offers. More information is available on the site of the University of Bologna:  http://www.unibo.it/it/servizi-e-opportunita

Free parking is also available within the BBS campus.

HONOR LOAN

For more information on honor loan, contact us by email: gestioneimpresa@bbs.unibo.it

SCHOLARSHIPS

Bologna Business School is pleased to make partial scholarships available to the most deserving students. The scholarships will be awarded based on merit to students who occupy the highest positions in the selection process. The top ranked students will be those who have not only a solid academic and/or professional background, but also those who have demonstrated the most motivation to participate in the course. Winners will be notified at the time of admission.

 

REQUIREMENTS

In order to be admitted to the Master’s course you must have:

  • Bachelor’s degree (obtained within the closing date of enrollment of the selection round in which you participate)
  • Excellent level of English

The admission to the Master is subject to the positive evaluation of the selection test in line with the number of places available. The selection process, held online, consists of a Written Aptitude Test, prerequisite to be admitted to the motivational interview.

APPLICATION PROCESS

1. Register on “Students Online” by connecting to the site studenti.unibo.it
2. Select: First Level Master > Master in Gestione d’Impresa/Business Management.
3. Pay the participation fee for the selection (60 euro)
4. Upload the required documents online:

  • Curriculum Vitae
  • Motivational letter
  • Letters of reference  (optional)
  • Photograph of recognition
  • Concentration Form
  • Front and back copy of a valid ID or passport
  • If available, a GMAT/GRE certificate with a score above 550 (GMAT) or equivalent (GRE). Applicants uploading this certificate are exempted from the written aptitude test as part of the admission process.
  • If available, an English language certificate (TOEFL, IELTS or CAMBRIDGE) attesting a minimum English level of B2 in the European framework. Applicants uploading this certificate are exempted from the written English test as part of the admission process.
  • For degrees obtained in Italy: Self-certification of Bachelor’s degree with details of exams taken and relative grades
  • For degrees obtained abroad: Dichiarazione di Valore (to be requested at the Italian Embassy in the country where the degree was obtained) or Diploma Supplement (to be requested at the university where the degree was obtained). In the event that the candidate is unable to obtain the Dichiarazione di Valore or Diploma Supplement at the time of enrollment, he/she may temporarily replace it with a Conditional Enrollment Form, which will be at businessmanagement@bbs.unibo.it

For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below: https://www.unibo.it/en/teaching/enrolment-transfer-and-final-examination/declaration-of-value-translation-and-legalization

For information regarding the selection process, please download the Call for Application and the related attachements.

CALL_PROFESSIONAL MASTERS CALL_MASTER IN GESTIONE D'IMPRESA/BUSINESS MANAGEMENT INSTRUCION TO APPLY FOR THE MASTER CONCENTRATION FORM CONDITIONAL ENROLLMENT

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Contact us
Alessandra de Nichilo Education Specialist

Telefono: +39 0512090145

Whatsapp/Viber: +39 3665731286

Email: gestioneimpresa@bbs.unibo.it

Natalia Shvets Program Manager

Telefono: +39 0512090185

Whatsapp/Viber: +39 3665731286

Email: gestioneimpresa@bbs.unibo.it

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