Sports Manager
The Sports Manager is responsible for the management and administration of sports organizations, which can be clubs, federations, associations or public bodies. This role includes strategic planning, resource management, overseeing day-to-day operations and maintaining relationships with sponsors, media and other stakeholders.
He or she has leadership skills, knows how to manage human resources and plan finances, as well as negotiate with partners and sponsors.
Depending on experience, salaries can vary significantly[1]. Junior positions typically offer annual salaries between €30,000 and €45,000 in Europe, and between $40,000 and $60,000 globally; senior professionals earn between €60,000 and €100,000 in Europe, and between $90,000 and $150,000 globally.
Marketing Manager in the sports sector
The Sports Marketing Manager is responsible for creating marketing campaigns, branding, sponsorships, TV rights management and social media for sports organizations or products. Their goal is to expand the customer base, increase visibility and improve the image through various communication channels.
Skilled in market analysis and sponsorship management, a junior Sports Marketing Manager in Europe can expect to earn between €35,000 and €50,000 annually, and between $40,000 and $70,000 in the global market. Senior professionals can earn between €60,000 and €120,000 in Europe, and between $90,000 and $180,000+ globally.
Sports Event Manager
The Sports Event Manager is responsible for planning, managing and executing sports events (competitions, tournaments, promotional events, etc.). He or she coordinates every aspect of the event, from logistics to organizing guests and partners, and works closely with the marketing and sponsorship teams.
In Europe, a Sports Event Manager can expect to earn between €30,000 and €45,000 annually, and between $35,000 and $60,000 in the global market. Senior professionals can earn between €50,000 and €90,000 annually in Europe, and between $70,000 and $120,000 in the USA and globally.
Sports Club Director
A dream job for many sports fans and enthusiasts, the Sports Club Director manages the day-to-day operations of a club, which can be a professional or amateur team. Their role includes overseeing sports activities, managing personnel, taking care of financial aspects and internal and external communication.
A junior professional can earn between €40,000 and €60,000 annually in Europe, and between $50,000 and $80,000 globally. Senior professionals earn between €80,000 and €150,000 annually in Europe, and between $120,000 and $200,000 globally
Sports Consultant
A Sports Consultant provides advice to organizations, athletes, or sports federations on how to improve their performance, manage business operations, develop marketing strategies, or handle international expansion projects. They may also manage an athlete’s career directly.
This role can earn between €40,000 and €60,000 annually for junior professionals in Europe, and between €80,000 and €150,000+ for seniors. In the global market, junior consultants earn between $50,000 and $80,000, while senior consultants can earn between $120,000 and $200,000+ annually.
Talent Manager / Athlete Manager
A Talent Manager or Athlete Manager is responsible for managing the careers of professional athletes. Straddling the role of manager and athlete, the Talent Manager handles training schedules, contract negotiations, public image management, and sponsorship searches.
They have a deep understanding of the sports industry, are skilled negotiators, and manage branding and public relations.
A junior Talent Manager in Europe can earn between €30,000 and €50,000 annually, and between €60,000 and €100,000+ for senior professionals. In the global market, junior Talent Managers earn between $40,000 and $70,000, while senior professionals can earn between $90,000 and $150,000+ annually.
Health & Wellness Manager in the sports sector
A Health & Wellness Manager in the sports sector takes care of the health and well-being of athletes, managing training, recovery, nutrition and injury prevention programs.
It is a figure that has recently established itself in the world of work, but is increasingly requested by professional sports organizations, such as gyms and fitness centers.
Junior professionals in this field can expect to earn between €35,000 and €50,000 annually in Europe, and between $45,000 and $70,000 in the USA and globally. Senior professionals can earn between €60,000 and €100,000 in Europe, and between $80,000 and $120,000+ globally.
Sponsorship and Sports Media Rights Manager
This professional is responsible for managing sponsorships and media rights (TV, streaming, etc.) related to sports events.
Their role is crucial in attracting investors, sponsors, and media partners that support sports organizations.
This type of manager is skilled in negotiating contracts, analyzing the market, and managing relationships with the media and sponsors.
For a junior Sports Sponsorship and Media Rights Manager, salaries range from €35,000 to €55,000 annually in Europe, and from $40,000 to $65,000 globally. Senior professionals earn between €70,000 and €120,000 in Europe, and between $100,000 and $150,000 annually globally.
[1] For all the professional roles analyzed, salaries vary depending on the country and city: in major European capitals (London, Berlin, Paris), salaries are generally higher than in other parts of the EU. For the global market, we consider advanced non-EU countries, averaging salaries in the USA, South America, China, and Russia.
Sources: Glassdoor, Indeed, LinkedIn