The Master in Business Management – Italian Premium Brands is designed for those who want to become ambassadors of Italian excellence.
The passion for style, luxury and excellence finds in this Master the answers to market demands: rational economic management of production, cutting-edge marketing skills, valorization and promotion of design, fashion, high-end automotive products.
Italy is the best place in which to start a path aimed at enhancing the culture of beauty, and Bologna, home to major manufacturing companies with an international profile, is a crosscutting center of excellence: from motor valley, to the industrial sector, from fashion to creativity, Bologna Business School can boast a network of local companies with a global market that becomes a true springboard, through the final internship, to enter the business world.
Full-time, 12-month, English-language Master into a hands-on training designed to develop transversal skills, to understand the storytelling that runs after the product, to get to the heart of the business needs of leading global companies. The work of the Career Service, which supports the student in building his or her path in the job market, is linked to meeting times with BBS alumni, Faculty and professionals connected to the School.
Young graduates with an excellent knowledge of the English language and varied backgrounds will open up to managing and enhancing premium Italian brands. The programme delves into marketing strategies, internationalization, customer experience and management of production excellence, with a focus on heritage, innovation and sustainability, distinctive elements of Made in Italy.
Thanks to its transversal and practical approach, the Master in Business Management – Italian Premium Brands brings students and market-leading companies from different sectors into direct contact. Moreover, the international BBS network, a link between university and business, makes this Master a privileged gateway to the job market for a large number of positions in the international business world: Business Analyst, Brand and Product Manager, Sales and Export Manager, Pr Manager, Marketing Manager and many others.
Would you like your passion to support the growth of the Italian excellence? Get in touch with the master Program Manager.
Bologna Business School provides student support services included in the tuition fee for the Master.
Programme Advisory Committee:
Ranking
QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.
Accreditation
Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.
Angelo Manaresi
Director of Studies
angelo.manaresi@unibo.it
" The master will give you the tools to understand and enhance the great collective brand called Made in Italy and thus contribute to the definition of competitive strategies for Italian companies. "
GEOGRAPHICAL ORIGIN
ACADEMIC BACKGROUND
25 y.o.
AVERAGE AGE
35%
INTERNATIONAL STUDENTS
21
COUNTRIES REPRESENTED
67%
WOMEN
The Master in Business Management – Italian Premium Brands, is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.
The structure of the Master is divided into:
The first term, the same for all the concentrations of the Master in Business Management, provides a 360° view of how a company works, delving into the processes, peculiarities and relations between internal and external stakeholders of all company departments.
The second term, specific to each concentration, provides knowledge and skills related to the world of Made in Italy through a multidisciplinary and practical approach. It includes 3 specific courses and 3 company project work, in close contact with local companies.
Following the lecture and project period, students start an internship, which may take place in companies or agencies in Italy or abroad. At the end of the internship, the student will submit a ‘Final Report’ to the Director of Studies, containing a description of the activities carried out and an analysis of the knowledge acquired during the classroom training period.
For international students, the School offers the opportunity to participate in an Italian language course during the classroom study period.
The Master is held on campus at Bologna Business School. Participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.
In addition to the general Business Administration courses and the subjects related to the specific track, there are also
This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.
Ferri PaoloThe course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The main topics covered are: fundamentals of computational systems, artificial intelligence, autonomous systems, conversational systems, computational logic, networks and security.
The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.
Claudio NaderFrom the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.
Manaresi AngeloIntroduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.
Zammit AlessandraThe course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.
Bortolini MarcoCorporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.
Foschi EleonoraThe objective of the course is to provide an overview of Italian design focusing on its origins, characteristics and tendencies. The course will develop with an in depth study of specific themes related to the various focus area. To this end, the program will be divided into three principle sections: the identity of Italian design; testimonials; examples and methods.
Bonfiglioli AlessandroThis course structure consists of select lectures and three company projects.
LECTURES: Cover the current and future trends in the markets and in the management of companies that carry out activities connected to Made in Italy. The penetration of international markets. The ways in which Made in Italy firms are present on the international stage: direct presence, agreements, business activities, manufacturing activities. The “made in” of other countries: similarities and differences with Made in Italy.
COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.
Morselli EugenioThe principles and models of customer experience, the latest and current frontier for competitive advantage, allow to make customers happier and loyal. The course introduces a structured methodology for the analysis, planning and setting up of a successful customer experience. From research techniques for the consumption experience, a model is discussed in order to plan a successfull experience, consistently with the choices of brand management. Afterwards, also thanks to the use of real-life cases, the processes for the creation of a success experience are introduced. Lastly, the indicators to measure the performances of the investment in customer experience are analysed.
Gavazza LelioThis course enables executives to use financial tools to make better decisions. The teaching method combines class lectures and discussions to case studies and spreadsheet modelling to get a deeply and insightful understanding of topics in corporate finance. These topics include, but are not limited to, capital budgeting, project and company valuation and the optimal financing and hedging decisions.
Baschieri GiuliaThe Master’s program is designed to provide a solid theoretical basis, immediately complemented by practical applications, to prepare students to confidently and competently enter the job market. The teaching activities are designed to be practical and experiential, promoting effective learning and comprehensive assessment by the instructors.
The program combines lectures, business case studies, group work and company presentations, offering an interactive approach. Additionally, master lectures delivered by experts from the business, academic, and political areas, along with numerous opportunities to engage with companies through the analysis of case histories, further enrich the learning experience.
Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.
Giulia Baschieri
Associate Professor in Corporate Finance
University of Bologna
Alessandro Bonfiglioli
CEO
CAAB S.p.A
Marco Bortolini
Associate Professor of Industrial Mechanical Systems Engineering
University of Bologna
Claudio Nader
Strategist
Kilowatt
Paolo Ferri
Assistant Professor
University of Bologna
Eleonora Foschi
Junior Assistant Professor of Business Administration and Accounting Studies
University of Bologna
Lelio Gavazza
Executive Vice President Sales & Retail
Bulgari LVMH Group
Luciano Fratocchi
Full Professor of Management Engineering
University of L'Aquila
Angelo Manaresi
Full Professor of Management
University of Bologna
Shashi Matta
Professor, Innovation and Creativity and Vice Dean of Internationalization
WFI – Ingolstadt School of Management, KU Germany
Eugenio Morselli
Board Advisory, CEO, Consultant in Luxury High End market and FMCG
Antony Chellappa Paulraj
Professor of Operations and Supply Chain Management
NEOMA Business School
Alberto Regattieri
Full Professor of Operations and Manufacturing Systems
University of Bologna
Annamaria Tuan
Senior Assistant Professor of Marketing
University of Bologna
Alessandra Zammit
Associate Professor of Management
University of Bologna
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the Full-time Masters at Bologna Business School on average 90% of students work in a company.
The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
To achieve this goal, students are involved in several workshops, among which we may list:
In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:
Martina Corradi
Communication & Events Specialist, Stone Island
MBM - Italian Premium Brands (A.Y. 2023/2024)
"After my bachelor's degree in Economics and Marketing, I was looking for an educational path that would allow me to complete my profile, both by deepening my theoretical knowledge in the field of luxury and Made in Italy, and by offering me a practical and interactive teaching approach. The Master's program exceeded my expectations, perfectly combining these two aspects. Learning from industry professionals and sharing this experience with highly motivated classmates from different backgrounds was a great added value for me. The experiences and skills gained have provided me with the necessary tools to successfully launch my career path. An educational experience that I will always treasure."
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:
• Sending CV Books
• Sharing internship opportunities
• Company presentations
• Career days
• Project works
• In-class activities with case studies presented by Managers and/or HR professionals
Moreover, companies support the Master in Business Management – Italian Premium Brands with scholarships, professional opportunities, career fairs and company presentations.
The companies that worked with us in 2023/2024 are:
ALBERTA FERRETTI ALFASIGMA ARTEMEST AUTOMOBILI LAMBORGHINI BREMBO BULGARI CALZEDONIA COCCINELLE DUCATI GLAM GRUPPO MONTENEGRO IVECO LIU JO MAX MARA FASHION GROUP PERONI SERAPIAN STONE ISLAND STROILI ORO VALENTINO WOOLRICH
The tuition fee for the Master is 13.800 euros (VAT free) to be paid in three installments:
The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Alma Bologna Business School. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.
Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions) and all university student related discount offers. More information is available on the site of the University of Bologna: : http://www.unibo.it/it/servizi-e-opportunita
For more information on honor loan, contact us by email: businessmanagement@bbs.unibo.it
Bologna Business School is pleased to make partial scholarships available to the most deserving students. The scholarships will be awarded based on merit to students who occupy the highest positions in the selection process. The top ranked students will be those who have not only a solid academic and/or professional background, but also those who have demonstrated the most motivation to participate in the course. Winners will be notified at the time of admission.
In order to be admitted to the Master’s course you must have:
The admission to the Master is subject to the positive evaluation of the selection test in line with the number of places available. The selection process, held online, consists of one Aptitude Test and one English Language Test, both prerequisites to be admitted to the motivational interview in English.
1. Register on “Students Online” by connecting to the site studenti.unibo.it
2. Select: First Level Master > Master in Gestione d’Impresa/Business Management.
3. Pay the participation fee for the selection (60 euro)
4. Upload the required documents online:
For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below: https://www.unibo.it/en/teaching/enrolment-transfer-and-final-examination/declaration-of-value-translation-and-legalization
For information regarding the selection process, please download the Call for Application and the related attachements.
CALL_PROFESSIONAL MASTERS CALL_MASTERIN GESTIONE D'IMPRESA/BUSINESS MANAGEMENT INSTRUCTIONS TO APPLY TO THE SELECTION CONCENTRATION FORM CONDITIONAL ENROLLMENT