Claudio
Nader

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Gestione d’Impresa – Made in Italy
Gestione d’Impresa – Food & Wine
Gestione d’Impresa – Retail Management and E-Commerce
Business Management – Asian Markets
Gestione d’Impresa – Green Management and Sustainable Businesses
Business Management – Tourism, Heritage and Events
Business Management – Life Science and MedTech
Gestione d’Impresa – Social and Cooperative Business