Claudio
Nader
Strategist Kilowatt
Claudio Nader has been dealing with strategy, professional training and cultural production for more than 10 years. He has designed and developed strategies, contents and projects for many brands, in every industry, such as Guggenheim Intrapresae, Bologna Welcome, Istituto Marangoni, MiBACT, Ferrari Trento, Municipality of Bologna, Birra Peroni, UniCredit, Unipol Banca, Sole 24ore, Eridania, Acantho, Rai Fiction, Umberto Cesari, AXA, Caviro Group, ITC Movie, Valfrutta, Edison, Frescobaldi, Mart Rovereto and Slow Food. For Bologna Business School he teaches strategy and digital communication in the context of the Open program in Digital Marketing & Communication, the full-time Master in Business Management and the Executive Hybrid MBA. He received international coverage for the Facebook CV idea in 2011. Mentioned in The Guardian, Mashable, Yahoo! finance, Exame, Repubblica’s Mio Job and other digital and non-digital media, the project has been reported as a case history and case study in many international universities and through articles and interviews in the US, Germany, France, Brazil, Canada, India, China, Australia, Sweden and UK. Today he is Strategist for Kilowatt – a cooperative who operates in social innovation, circular economy, communication and urban regeneration – and develops cultural projects.
COURSES
The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.
Gestione d’Impresa – Made in ItalyGestione d’Impresa – Food & Wine
Gestione d’Impresa – Retail Management and E-Commerce
Business Management – Asian Markets
Business Management – Green Management and Sustainable Businesses
Business Management – Tourism, Heritage and Events
Business Management – Life Science and MedTech
Gestione d’Impresa – Società Benefit, Impresa Sociale e Cooperativa
The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.
Business Management – Italian Premium Brands