Gestione d’Impresa – Made in Italy



The Master in Business Management – Made in Italy aims to train managers capable of combining the passion for product excellence, distinctive of Italian manufacturing, with the ability to understand its value in the world, through the study of the balance between creativity and economic functionality.

The passion for style, luxury and excellence finds in this Master the answers to market demands: rational economic management of production, cutting-edge marketing skills, valorization and promotion of design, fashion, high-end automotive products.

Italy is the best place in which to start a path aimed at enhancing the culture of beauty, and Bologna, home to major manufacturing companies with an international profile, is a crosscutting center of excellence: from motor valley, to the industrial sector, from fashion to creativity, Bologna Business School can boast a network of local companies with a global market that becomes a true springboard, through the final internship, to enter the business world.

Alternative training programs – Project Work, MGIncontri – with executives who complement a Faculty of excellence, transform this full-time, 12-month, Italian-language Master into a hands-on training designed to develop transversal skills, to understand the storytelling that runs after the product, to get to the heart of the business needs of leading global companies. The work of the Career Service, which supports the student in building his or her path in the job market, is linked to meeting times with BBS alumni, Faculty and professionals connected to the School.



Young graduates with a passion for Italian excellence, eager to be able to make a difference in companies that deal in luxury in all its ways.

The history of luxury products is Italian history: global brands and blazons were born and maintain top-level production in Italy. Bologna Business School is at the heart of a local and international network that allows those who dream of working with beauty a privileged gateway to the business world (placement index above 95% six months after the end of the program).



Fashion, design, premium products and services are international and constantly growing. Participants in the Master in Business Management – Made in Italy can aspire to roles such as Business Analyst, Brand Manager, Sales Manager and many others in global companies.

Telling the world about Italy becomes an exceptional career opportunity with Bologna Business School.

Would you like your passion to support the growth of the Italian excellence? Get in touch with the master Program Manager.



Bologna Business School provides student support services included in the tuition fee for the Master.


Programme Advisory Committee:

  • Massimo Monti – Chief Executive Officer, Alce Nero S.p.A.
  • Alberto Miraglia – General Manager, Retail Institute Italy
  • Franco Gabbrielli – Former President, Assopellettieri
  • Lorenzo Scrimizzi – Former President , Carpigiani Japan
  • Patrick Romano – Managing Director, Bologna Welcome
  • Massimiliano Di Silvestre – Chief Executive Officer, BMW Italia
  • Baldo Scassellati Sforzolini – Global Head of R&D, Galderma
  • Giovanna Cenacchi – Full Professor, Department of Biomedical and Neuromotor Sciences, University of Bologna




QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.




Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.

Angelo Manaresi

Angelo Manaresi

Director of Studies

" This master will provide you with the tools for understanding and improving the great collective brand called Made In Italy. In doing so, you will be prepared to contribute to future of the Made in Italy brand and determine the future competitive strategies for Italian businesses. "

CLASS PROFILE A.Y. 2023/2024


  • 25


  • 49%



The Master in Business Management – Made in Italy is is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.

The structure of the Master is divided into :

  • First term: January 2025 – April 2025
  • Second term: May 2025 – July 2025
  • Internship: September 2025 – December 2025

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.

The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Made in Italy. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.

In addition to the general Business Administration courses and the subjects related to the specific track, there are also:

  1. a one-year Master Project, on the subject of business planning, carried out in groups;
  2. three Company Project Work, with companies lasting one month each, in May, June and July;
  3. testimonials from the business world such as BMmeetings;
  4. numerous activities related to the Personal Development Project. The A.Y. 2023/24 includes the following sessions:
  • Start up and Business Planning with Claudio Venezia, CEO & Founder Officina Startup
  • Export Management with Gerardo Famiglietti, International Sales Manager Endura S.p.A.
  • Doing business in Japan with Lorenzo Scrimizzi, Representative Director Carpigiani Japan
  • Company Turnaround with Federico Minoli, CEO Deus Ex Machina
  • Brand experience with Federica Sovrani, Account Project Manager Yu Retail
  • International Marketing with Giampiero Giunta, Senior Brand Manager Procter & Gamble
  • Team Builiding and Leadership with Alessandro Finelli, Professional Basketball Coach
  • Public speaking with Massimo Franceschetti and Lisa Marie Gelhaus, BBS Faculty
  • Negotiation techniques with Francesco De Rose and Marco Repezza, BBS Faculty

Given the importance of English language in your career, the School offers the opportunity to attend a Business English course.


This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Ferri Paolo

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Lorenzini Barbara

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

Foschi Eleonora

The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.

Baschieri Giulia

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The course consists of 5 seminars: Ai & Machine Learning, All-in Security, Cloud & Beyond, The Science of Data, Internet of Things.

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Abdel Malek Claudio Nader
Matta Shashi
Tuan Annamaria

The objective of the course is to provide an overview of Italian design focusing on its origins, characteristics and tendencies. The course will develop with an in depth study of specific themes related to the various focus area. To this end, the program will be divided into three principle sections: the identity of Italian design; testimonials; examples and methods.

Bonfiglioli Alessandro

This course structure consists of select lectures and three company projects.

LECTURES: Cover the current and future trends in the markets and in the management of companies that carry out activities connected to Made in Italy. The penetration of international markets. The ways in which Made in Italy firms are present on the international stage: direct presence, agreements, business activities, manufacturing activities. The “made in” of other countries: similarities and differences with Made in Italy.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

Giorgi Nicola

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.


Zammit Alessandra

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Bortolini Marco
Luciano Fratocchi
Paulraj Antony Chellappa
Regattieri Alberto

The principles and models of customer experience, the latest and current frontier for competitive advantage, allow to make customers happier and loyal. The course introduces a structured methodology for the analysis, planning and setting up of a successful customer experience. From research techniques for the consumption experience, a model is discussed in order to plan a successfull experience, consistently with the choices of brand management. Afterwards, also thanks to the use of real-life cases, the processes for the creation of a success experience are introduced. Lastly, the indicators to measure the performances of the investment in customer experience are analysed.

Gavazza Lelio

Learning approach

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work.

The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.

The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.


The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Made in Italy too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the Full-time Masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview

In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one session




Martina Barozzi

CRM and Digital Strategist, Cantiere del Pardo
MGI - Made in Italy (A.Y. 2022/2023)

"The Master's program in BBS has been an extraordinary journey into the managerial world, thanks to the constant comparisons with professors and industry professionals on the Italian and international scene. This experience provided me with valuable skills and practical approaches, making me "touch with my own hands" the dynamics of the best Italian companies. I understood the importance of teamwork and belonging to a network of excellence, which fostered my professional and personal growth. Made in Italy is a true heritage for me, and I am committed to promoting it with pride, recognizing that it represents the true luxury of our country internationally."

Lucrezia Gentili

Marketing Coordinator, Bulgari
MGI - Made in Italy (A.Y. 2021/2022)

"I graduated in International Business in UK and my dream has always been to work in the luxury sector. I therefore decided to finish my studies in Italy, choosing BBS. During the Master's program I had the chance to interact with top professors and guest speakers who shared their business experience with us. I can proudly say that I made the right choice, in addition to the experience itself, BBS also helped me to create a network of professionals and “enjoy” the trust that big Italian companies place in the School."

Alice Boccacci

Junior Product Manager, Max Mara Fashion Group
MGI - Made in Italy (A.Y. 2021/2022)

"This Master course has been a personal challenge and a professionally enriching experience, that provided me with the fundamental tools to start a career in the field I love most: fashion. In addition to my professional growth, the people I met represented a great added value for me and an unforgettable part of the experience. Facing this year together created a strong bond that has strengthened with time and generated memories that I will always cherish"

Martina Malaguti

Brand Image & Content, Liu Jo
MGI - Made in Italy (A.Y. 2021/2022)

"Following my Degree in Business Administration, I decided to continue my education path by enrolling in the Master in Business Management - Made in Italy track, in order to strengthen and put into practice the skills learned during my studies. Thanks to the implementation of team projects and collaboration with leading companies in the area, I had the opportunity to develop important skills, which proved to be fundamental in the world of work. This gave me a detailed understanding of business dynamics, providing me with the necessary tools to best address my personal and professional growth"

Alessia Grandi

Strategic & Product Marketing, Ferretti Group
MGI - Made in Italy (A.Y. 2020/2021)

"After graduating in Political Science and Business Organization, I decided to refine my education by developing business and management skills. BBS and the Master in Business Management turned out to be optimal choices. Thanks to this experience, I had the opportunity to meet the passion, talent, professionalism of professors, managers, experts,to go beyond my own expectations and to give my best. The Made in Italy track offered me the chance to learn and enhance what has always been a source of inspiration and pride for me, thus allowing me to reach my goal: to work in an Italian excellence, a world leader in Made In Italy luxury and craftsmanship"

Silvia Aleotti

Digital Specialist, Alce Nero
MGI - Made in Italy (A.Y. 2018/2019)

"After my Bachelor’s Degree in International Marketing Economics, I decided to undertake a training course that would bring me closer to the job market. For this reason I have chosen to enroll in the “Made in Italy” Master in Business Management. As part of my career in BBS, I had the opportunity to compare and enrich my knowledge, interfacing with highly trained professors, colleagues from different educational backgrounds and with leading companies in their sectors. This experience has made me grow a lot both professionally and on a personal level. I thank the master for giving me the skills and confidence to undertake my career path."

Ludovica Gilardoni

Compliance & Integrity Specialist, Ducati Motor Holding
MGI - Made in Italy (A.Y. 2018/2019)

"A few months after graduating in Law I decided to enrich my training with management and economic aspects by enrolling in the Master in Business Management with a Made in Italy concentration. I had first evaluated several courses in major Italian cities, but the purely managerial approach and the close relationship with local companies were decisive elements for choosing BBS. The skills acquired during the course have been fundamental for my educational growth and allow me to start my professional career in a big Italian company exponent of Made in Italy all over the world."

Tommaso Righi

Area Manager, Macron
MGI - Made in Italy (A.Y. 2017/2018)

"After a bachelor's degree in Political Science - International Studies, I felt the need to give my education a more economical and practical slant. In a world of work that is increasingly selective, the Master's degree gave me the tools to be able to stand out and launch my career in the sport industry, which is the one that I love the most. This Master's program, and also the Bologna Business School, is an experience and an environment to be lived: the collateral events of the course, the participation of professionals, the exchange of views with many students from all over the world, are experiences outside the normal classroom life, but which make you grow professionally and humanly every day. Unique experience, definitely one of the most important choices of my life."


The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending CV Books
  • Sharing internship opportunities
  • Company presentations
  • Career days
  • Project works
  • In-class activities with case studies presented by Managers and/or HR professionals

Moreover, companies support the Master in Business Management – Made in Italy with scholarships, professional opportunities, career fairs and company presentations.

The companies that worked with us in 2022/2023 are:



The tuition fee for the Master is 13.800 euros (VAT free) to be paid in three installments:

  • First installment: 1.850 euros
  • Second installment: 7.000 euros
  • Third installment: 4.950 euros

The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Alma Bologna Business School. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: :


For more information on honor loan, contact us by email:


At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.

Bologna Business School is pleased to make partial scholarships available to the most deserving students. The scholarships will be awarded based on merit to students who occupy the highest positions in the selection process. The top ranked students will be those who have not only a solid academic and/or professional background, but also those who have demonstrated the most motivation to participate in the course. Winners will be notified at the time of admission.





In order to be admitted to the Master’s course you must have a bachelor’s degree (obtained within the closing date of enrollment of the selection round in which you participate)

The admission to the Master is subject to the positive evaluation of the selection test in line with the number of places available. The selection process consists of a Written Aptitude Test, prerequisite to be admitted to the motivational interview. 

For auditors, bachelor’s degree is not mandatory.


This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

1. Register on “Students Online” by connecting to the site
2. Select “First Level Master”.
3. Pay the participation fee for the selection (60 euro for each Master)
4. Upload the required documents online:

  • Curriculum Vitae
  • Motivational letter
  • Letters of reference  (optional)
  • Photograph of recognition
  • Concentration Form
  • Front and back copy of a valid ID or passport
  • TOEFL/IELTS/CAE certificate (optional)
  • If available, a GMAT/GRE certificate with a score above 600 (GMAT) or equivalent (GRE). Applicants uploading this certificate are exempted from the written aptitude test as part of the admission process.
  • For degrees obtained in Italy: Self-certification of Bachelor’s degree with details of exams taken and relative grades
  • For degrees obtained abroad: Dichiarazione di Valore (to be requested at the Italian Embassy in the country where the degree was obtained) or Diploma Supplement (to be requested at the university where the degree was obtained). In the event that the candidate is unable to obtain the Dichiarazione di Valore or Diploma Supplement at the time of enrollment, he/she may temporarily replace it with a Conditional Enrollment Form, which will be sent after enrollment by

For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below:

For further information concerning the selection process and the related documents, we invite you to consult the Master details and download the documents that will be available shortly in this section.






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