Gestione d’Impresa – Made in Italy


The Made in Italy track of the Full-time Business Management Master’s course was devised to help Italian manufacturing companies building a long-lasting and profitable global presence.

The course relies on managers able to combine the levers of creativity with economic results, and aims at analyzing the characteristics of the markets where to position oneself and the actions to be planned to establish one’s organization in the country of choice.

Setting up a distribution network in a foreign market means not only understanding the culture and the structures of the hosting country, but also knowing in depth the territorial contexts where products and services originate from and the peculiarities of value chain and Italian businesses.

The Master’s course is intended for students having different backgrounds and professional ambitions, but who share the same passion for the style and the quality typical of fashion, design, luxury goods and high-end vehicles. The class heterogeneity makes this journey rich in stimulating ideas and occasions to exchange views and opinions with managers and professionals taking part in the lectures.

Attending the Full-time Business Management / Made in Italy Master’s course is a chance to look closely at the Italian excellence and to become its ambassadors abroad, through a journey that combines management skills and the skills needed to adjust to market variables. The Master’s is part of the offer aimed at combining business administration with the characteristics of the related sectors.

The course features, over its 12 months of length, two cycle of classroom lectures and internships (600 hour per each participant) at leading companies, partners of Bologna Business School. The classes preceding the internship alternate lectures on the topics of Made in Italy management and practical exercises, by way of three corporate projects lasting a month each and a longer project, lasting over six months.

Would you like your passion to support the growth of the Italian excellence? Get in touch with the course program manager.



Programme Advisory Committee:

  • Massimo Monti – Amministratore Delegato, Alce Nero
  • Alberto Miraglia – Direttore Generale, Retail Institute
  • Franco Gabbrielli – Presidente, Assopellettieri e Mipel
  • Lorenzo Scrimizzi – Country Manager, Carpigiani
  • Patrick Romano – Direttore Generale, Bologna Welcome
  • Massimiliano Di Silvestre – Amministratore Delegato, BMW Italia
  • Baldo Scassellati Sforzolini – Global Head of R&D, Galderma

Angelo Manaresi

Angelo Manaresi

Director of Studies

" This master will provide you with the tools for understanding and improving the great collective brand called Made In Italy. In doing so, you will be prepared to contribute to future of the Made in Italy brand and determine the future competitive strategies for Italian businesses. "



  • 25


  • 58% F – 42% M



The Master in Business Management – Made in Italy is is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.

The structure of the Master is divided into three terms:

  • First term: December – April
  • Second term: May – July
  • Internship: September – December

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.
The course is enriched by 3 extensive company projects with a sectorial approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.

The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Made in Italy. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.

Given the importance of English language in business, the School offers the opportunity to participate in English conversation sessions within the classroom.


This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Liverani Francesca

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

Longo Mariolina
Mura Matteo
Zanni Sara

The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.

Baschieri Giulia

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The main topics covered are: fundamentals of computational systems, artificial intelligence, autonomous systems, conversational systems, computational logic, networks and security.

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Nader Claudio
Pizzi Gabriele

The objective of the course is to provide an overview of Italian design focusing on its origins, characteristics and tendencies. The course will develop with an in depth study of specific themes related to the various focus area. To this end, the program will be divided into three principle sections: the identity of Italian design; testimonials; examples and methods.

Bonfiglioli Alessandro

This course structure consists of select lectures and three company projects.

LECTURES: Cover the current and future trends in the markets and in the management of companies that carry out activities connected to Made in Italy. The penetration of international markets. The ways in which Made in Italy firms are present on the international stage: direct presence, agreements, business activities, manufacturing activities. The “made in” of other countries: similarities and differences with Made in Italy.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

Manaresi Angelo

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Zammit Alessandra

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.


Valentini Sara
Zammit Alessandra

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Regattieri Alberto
Zanoni Andrea

Learning approach

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonials and group work.

The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.

The program is developed in close collaboration with business partners both during the courses and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
This project vision consists of:

  • a business plan (January to December) developed during the entire Master
  • 3 major projects of 1 month each (May, June and July) related to the chosen field
  • other shorter projects within single lessons
  • the final project for the internship.


The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Made in Italy too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the Full-time Masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.

To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview


In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

Trough the Master in Business Management – Made in Italy it is possible, once having completed in the companies the years of experience required, to become a Brand and Product Manager.

career placement statistics


Silvia Aleotti

CRM & Site Manager, Alce Nero
MGI - Made in Italy (A.Y. 2018/2019)

"After my Bachelor’s Degree in International Marketing Economics, I decided to undertake a training course that would bring me closer to the job market. For this reason I have chosen to enroll in the “Made in Italy” Master in Business Management. As part of my career in BBS, I had the opportunity to compare and enrich my knowledge, interfacing with highly trained professors, colleagues from different educational backgrounds and with leading companies in their sectors. This experience has made me grow a lot both professionally and on a personal level. I thank the master for giving me the skills and confidence to undertake my career path."

Ludovica Gilardoni

Compliance Expert, Ducati Motor Holding
MGI - Made in Italy (A.Y. 2018/2019)

"A few months after graduating in Law I decided to enrich my training with management and economic aspects by enrolling in the Master in Business Management with a Made in Italy concentration. I had first evaluated several courses in major Italian cities, but the purely managerial approach and the close relationship with local companies were decisive elements for choosing BBS. The skills acquired during the course have been fundamental for my educational growth and allow me to start my professional career in a big Italian company exponent of Made in Italy all over the world."

Gioia Chieregato

Quality Assurance Associate, YNAP
MGI - Made in Italy (A.Y. 2017/2018)

"After graduating in Languages and a 3 years professional experience in a company, I was looking for a program that could give me those economic and managerial skills that I lacked. The BBS Master gave me what I was looking for and even more; today I can say that it was the best choice I could make for my training and my career. In addition to the traditional courses, the many events organized by the school are a great added value, which is an excellent opportunity to meet companies and high-level professionals to connect with. Choosing a master means investing time and resources in yourself, it requires commitment and dedication, but the opportunities that derive from it are worthy of the efforts."

Rachele Palmizio

Junior Education & Events Specialist, Oway
MGI - Made in Italy (A.Y. 2017/2018)

"After graduating in Languages, I decided to enroll in a master in business to integrate my academic path with management skills that I wanted to acquire to complete my training. I chose the Master in BBS because, among the many others that I evaluated, it seemed to me more in line with my professional and career aspirations. In fact, I have always been passionate about fashion and cosmetics and thanks to the Master I hoped to get in touch with some companies in that industry. Today, more than a year after the conclusion, I am very satisfied with the choice. The Master managed to provide me with tools to easily access the job market by providing me with management skills and allowing me to cover job positions in which I can use the foreign languages knowledge learned during the bachelor degree."

Andrea Catellani

Strategy & Consulting - Consumer Goods & Services, Accenture
MGI - Made in Italy (A.A. 2016/2017)

"After graduating in Law, I thought that there was still a piece of my studies left, which is why I decided to do a master. I chose the master in BBS because some friends had attended it and the feedback were positive. The path was engaging and exciting, it allowed me to meet entrepreneurs and managers, learn about their stories and deal with the real problems of a company. Today I work in Accenture and I can say that the opportunity to test myself in the various Project Works during the master, gave me the opportunity to learn a method that initially helped me to have the dynamic and customer-oriented approach needed in cosulting."

Emanuele Ferraris

Motorbike Product Manager - Racing and Sport, Dainese
MGI - Made in Italy (A.Y. 2016/2017)

"The Master's degree at the BBS was a much-needed choice after graduating with a degree in "Marketing and Brand Management". In carrying out an entrepreneurial initiative, I felt the need to acquire transversal skills in business management. But the Master was not only this: I was given the opportunity to learn from leading professionals in an informal way as can hardly happen elsewhere. This led me not only to successfully achieve my initial goal, but to grow personally and make a difference in the world of work."

Veronica Rota

Bags & Accessories Buyer, Inditex
MGI - Made in Italy (A.Y. 2015/2016)

"The Masters allowed me to deepen the knowledge gained during the Bachelor’s Degree and to put them into practice. The managerial approach of the master has also given me the opportunity to face problems very similar to those I find in the company today. The project works allowed me to use theory to develop solutions to business cases, developing problem-solving and team work skills. The daily classroom relationship with teachers and colleagues was essential in order to acquire the soft skills so much appreciated by companies."

Arianna Miscugli

Brand Manager Nutella Biscuits, Ferrero
MGI - Made in Italy (A.Y. 2014/2015)

"After a three-year degree in Management and Marketing I was looking for a path strongly oriented to the world of work. During the Master I had the opportunity to get in touch with many people with different backgrounds and experiences far from mine. This, as well as enriching me humanly and professionally, has allowed me to broaden my views and to have a 360 degree view on many aspects. An intense path that requires a lot of effort and concentration but highly educational and that is giving me satisfaction: a perfect bridge between the university and the real world."


The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending the CV book
  • Sharing internship and work opportunities
  • Presentations at the School premises
  • Career Day
  • Implementation of project works
  • Class-room activities with case studies presented by managers and/or HR professionals


Our partners are the foremost supporters of our students, with the provision of scholarships, internships and professional opportunities.

The partner companies of the Bologna Business School for the Master in Business Management – Made in Italy are:








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The tuition fee for the Master is 12.100 euros (VAT free) to be paid in three installments:

  • First installment: 1.600 euros
  • Second installment: 6.000 euros
  • Third installment: 4.500 euros

The fee includes participation in theMaster, all the study material available through the online platform, and access to the Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.
Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation.
Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information are available on the site of the University of Bologna:


Participants are eligible to apply for Honor Loan with subsidised rate up to the complete coverage of the application fee.
For more information please mail to


Bologna Business School provides merit-based partial scholarships to the leading candidates in the selection process. Furthermore, at the end of the master, the School assigns a prize to the best student.

The cost of the Master can be covered in full or partially by third parties: public bodies, foundations, or companies.




Applying is open to anyone holding an undergraduate degree of the old and new system. The degree must be obtained on or before the enrollment deadline of the Master.
For auditors, an undergraduate degree is not necessary.

Admission to the Master requires the student to pass the selection process, which consists of:

  • an admission test
  • a motivational interview designed to assess the candidate’s professional plan and its consistency with the objectives of the Master


This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

Documents to send to are:

  • CV
  • Photocopy of you ID
  • TOEFL/IELTS/CAE certificate (optional)
  • GMAT/GRE certificate (optional)
  • Signed copies of your enrolment summary sheet and receipt for the application fee (both are downloadable from ‘studenti online’ website following registration).
  • For degrees obtained in Italy: Degree certificate with accompanying transcript
  • For degrees obtained abroad: Dichiarazione di Valore (to be requested at the Italian Embassy in the country where the degree was obtained) or Diploma Supplement (to be requested at the university where the degree was obtained). In the event that the candidate is unable to obtain the Dichiarazione di Valore or Diploma Supplement at the time of enrollment, he/she may temporarily replace it with a Conditional Enrollment Form, which will be sent after enrollment by

For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below:

The selection process will be held at Bologna Business School. In line with the number of available places, admission to the program is granted according to the position on the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admissions process. Click here to get access to a video tutorial containing instructions on how to apply for selections.

CALL Track form Instructions call for applications 2021-22
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