Gestione d’Impresa – Retail Management and E-Commerce


In modern markets, distribution has changed completely two times in a few years span. In the 80s and 90s, large retailers consolidated their position, while in the 2000s e-commerce and digital marketing are revolutionizing the consumers’ way of thinking and purchasing. The Full-time Master in Business Management – Retail Management and E-Commerce provides the skills and tools necessary to innovate the distribution strategies, in line with the international market standards and with the digital commerce technologies, which every year enter our Masters in order to provide the necessary skills to operate in companies.

Starting from the original skills of negotiation and logistics, the companies of modern distribution and of the large scale retail trade need to find today new business opportunities through the levers of retail marketing, finance and production.

From this viewpoint, the management of a category of products is to be considered as the management of a business in itself. It requires ability to manage and control, to deal with the assortment and layout of goods, knowledge of the market to establish the right prices and mastery of marketing leverages to direct the offer towards the most efficient commercial channels, including of course the integration of analogue and digital channels.

The Full-time Business Management / Retail Management and E-Commerce Master’s course opens the doors to a dynamic environment, one experiencing the need to rethink itself through new planning tools: a starting point for a career as category manager for leading industry players (supermarkets, large retail structures, chains of stores, directly owned stores).
The Master’s is part of the offer aimed at combining business administration with the characteristics of the related sectors. The program alternates, over its 12 months of length, study activities and the direct exchange of views with entrepreneurs, managers and retail leaders and international master lectures, to be concluded by a 600 hour internship. The classes preceding the internship alternate lectures on the topics of Retail Management and E-Commerce and practical exercises, by way of three corporate projects lasting a month each and a longer project, lasting over six months.


Retail businesses are imagining a new way to compete on the market: get in touch with the course program manager to support it with your value.



Programme Advisory Committee:

  • Massimo Monti – Amministratore Delegato, Alce Nero
  • Alberto Miraglia – Direttore Generale, Retail Institute
  • Franco Gabbrielli – Presidente, Assopellettieri e Mipel
  • Lorenzo Scrimizzi – Country Manager, Carpigiani
  • Patrick Romano – Direttore Generale, Bologna Welcome
  • Massimiliano Di Silvestre – Amministratore Delegato, BMW Italia
  • Baldo Scassellati Sforzolini – Global Head of R&D, Galderma

Angelo Manaresi

Angelo Manaresi

Director of Studies

" With this Master you can meet experts and businesses that have already successfully developed its distribution network and understand how category managers, brand managers, buyers, store managers, customer relationship managers and area managers operate. "



  • 25


  • 60% F – 40% M



The Master in Business Management – Retail Management and E-Commerce is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into three terms:

  • First term: December – April
  • Second term: May – July
  • Internship: September – March

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships.
The course is enriched by 3 extensive company projects with a sectorial approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.

The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to the companies. There are also courses and projects with a focus on sectorial issues of Retail Management and E-Commerce. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.

Given the importance of English language in business, the School offers the opportunity to participate in English conversation sessions within the classroom.


This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Liverani Francesca

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

Longo Mariolina
Mura Matteo
Zanni Sara

The relationship between industry and distribution. Marketing policies and distribution of category management approach. The contents of the model and the evolution towards the shopper marketing. Category analysis: tools and models for decision support. The strategic choices and portfolio management categories. Marketing mix categories: the making of assortment, the levers of convenience, the size of the service and the enhancement of the business proposal in the store. Areas of collaboration and the role of industry.

De Rose Francesco

The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.

Baschieri Giulia

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The main topics covered are: fundamentals of computational systems, artificial intelligence, autonomous systems, conversational systems, computational logic, networks and security.

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Nader Claudio
Pizzi Gabriele

WORKSHOP – In the workshop the following topics will be covered: 1) The 5 eras of marketing and the trust challenge (the evolutions of the market and the decisional processes, how to become a credible and trustworthy point of reference); 2) the economic value of relationships (a new way of calculating wealth, relational power and couple dynamics); 3) Stories of the great ones (the purple cow in action, being distinguished and not extinguished, originality and diversity as sources, the imitative model).


From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Zammit Alessandra

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.


Valentini Sara
Zammit Alessandra

This course structure consists of select lectures and three company projects.

LECTURES: present and future strategies of commercial enterprises in a global competitive environment; the new scenarios that characterize the retail sector in a national and international perspective; the different formulas and distribution channels, innovation and new business in the commercial management of the company; distribution trends for the sector of consumer goods and that of durable goods.

BUSINESS PROJECTS: This portion of the course consists of 3 one-month long business projects. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by starting by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each work project participants are assisted by a tutor; at the end of the month there is a meeting with the management and presentation of the deliverables created by the participants.

Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

Caranza Carlo

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Regattieri Alberto
Zanoni Andrea

Learning approach

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies, presentations by companies, testimonies, and group work.

The curriculum is complete with a series of Master Lectures given by professionals from the world of business, academia, and politics, which also provide numerous opportunities for discussion and interaction with the business world through case histories.

The program is developed in close collaboration with business partners both during the courses, and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.

This project vision consists of:

  • A business plan (January to December) developed during the entire Master
  • 3 major projects of 1 month each (May, June and July) related to the chosen field
  • Other shorter projects within single lessons
  • The final project for the internship.


The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Retail Management and E-Commerce too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.


To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview


In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

Trough the Master in Business Management – Retail Management and E-commerce it is possible, once having completed in the companies the years of experience required, to become a Brand and Product Manager and E-Commerce Manager.

career placement statistics


Francesca Minuzzo

Junior Brand Manager, De Rigo
MGI - Retail Management (A.Y. 2018/2019)

"The BBS master was a crucial step in my education. It gave me a 360 ° view of the business world and made me grow both personally and professionally, developing hard and soft skills. Thanks to the master I had the opportunity to see companies of excellence closer, to put my knowledge into practice and to collaborate with professionals, teachers and classmates with different backgrounds. This engaging and immersive experience allowed me to acquire the preparation, awareness and motivation necessary to introduce myself to the world of work and in particular to large fashion and eyewear companies."

Erica Colombari

District Manager - Intimissimi, Calzedonia Group
MGI - Retail Management (A.Y. 2018/2019)

"The master was a highly performing experience that allowed me to combine theoretical and practical aspects; very useful project works thanks to which I got to know different companies and which helped me to grow not only professionally but also, and above all, on a personal level. With the preparation I obtained, I was able to face important job interviews with determination and confidence that gave me the opportunity to be part of one of the leading companies in the Italian fashion retail sector."

Filippo Bua

Planner, Bestsellers
MGI - Retail Management (A.Y. 2016/2017)

"The Master was an indispensable experience to entry into the job market. It allowed me to put into practice the theoretical studies of the university course and build a solid foundation thanks to the extremely concrete approach of the courses. The teachers are very attentive to bring business cases into the classroom and through their experience try to convey a training oriented to problem solving. Project work and manager testimonials allow you to "touch" the dynamics of the company and begin to create a personal network. This path has allowed me to apply in the company on a daily basis all that was undertaken during the master."

Gianpaolo D’avanzo

Project Manager, Yoox Net-A-Porter Group 
MGI - Retail Management (A.Y. 2016/2017)

"The Master in Retail Management was a real investment in my professional career.You are catapulted directly into the business world without even noticing it. The various group projects allow you to understand how to make the most of your skills.Thanks to the lessons given by excellent teachers and their advice, I was able to direct my professional career, towards the sector that fascinated me the most, Digital Retail."

Armando Iannicelli

Trade Marketing Field Specialist, Meliconi
MGI - Retail Management (A.Y. 2014/2015)

"The choice to enroll in the Master was a big bet, which turned out to be absolutely in line with my expectations. Its pragmatism and dynamism have been essential components to make me understand that it has happened in the right place. The managerial experience brought to the field by excellent professors and the hard engagement in corporate projects have given me the opportunity to enrich my professional and cultural baggage, and to experience concretely in a company all that I learned during the months in BBS."

Gianluca Maxia

Buyer, Valsoia
MGI - Retail Management (A.Y. 2012/2013)

"Professional and personal growth always happens in steps, and sometimes in real leaps forward. The Master for me was a real jump forward. There were many hours of work in the classroom and at home with teammates. The first day I started working I attended a meeting where engineering language was used, and it was then that I really understood how important the Master Lectures were. At the end of my internship I was appointed Category Manager, a job which allows me to put into practice everything I learned during my time at BBS."


The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending the CV book
  • Sharing internship and work opportunities
  • Presentations at the School premises
  • Career Day
  • Implementation of project works
  • Class-room activities with case studies presented by managers and/or HR professionals


Our partners are the foremost supporters of our students, with the provision of scholarships, internships and professional opportunities.

Bologna Business School’s partner companies for the Master in Business Management – Retail Management are:








Book an appointment



The tuition fee for the Master is 12.100 euro (VAT free) which is divided into two installments:

  • First installment: 1.600 euros
  • Second installment: 6.000 euros
  • Third installment: 4.500euros

The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Bologna Business School such as: personal account for the Alma wi-fi, use of the PCs in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant.

Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation.

Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna:



Participants are eligible to apply for Honor Loan with subsidised rate up to the complete coverage of the application fee.
For more information please mail to


Bologna Business School provides partial scholarships. All of these scholarships are merit-based and will be awarded to the top-ranked candidates in the selection process. At the end of the master, the School assigns a prize to the best student.

The cost of the Master can be covered in full or partially by third parties: public bodies, foundations, or companies.




Applying is open to anyone holding an undergraduate degree of the old and new system. The degree must be obtained on or before the enrollment deadline of the Master.
For auditors, an undergraduate degree is not necessary.

Admission to the Master requires the student to pass the selection process, which consists of:

  • an admission test
  • a motivational interview designed to assess the candidate’s professional plan and its consistency with the objectives of the Master


This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

Documents to send to are:

  • CV
  • Degree certificate with accompanying transcript
  • Photocopy of you ID
  • TOEFL/IELTS/CAE certificate (optional)
  • GMAT/GRE certificate (optional)
  • Signed copies of your enrolment summary sheet and receipt for the application fee (both are downloadable from ‘studenti online’ website following registration).

The selection process will be held at Bologna Business School. In line with the number of available places, admission to the program is granted according to the position on the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admissions process.

CALL Track form Instructions call for applications 2021-22
Back To Top