Francesco
De Rose
ITALY Management Consultant. Adjunct Faculty
He teaches Category management, Trade marketing, Negotiation at Bologna Business School, where he is also director of the Open Programmes in ‘’Trade Marketing & Sales Management‘’ and ‘’Shopper Marketing‘’. He has been an adjunct professor at the Faculty of Economics in Bologna for the Trade Marketing and Business to Business Marketing courses. He has many years of experience as category manager and purchasing manager at Coop Italia and Centrale Italiana. He was responsible for collaborative programmes between industry and distribution, developing category management and shopper marketing projects with companies such as Procter & Gamble, Ferrero, Barilla, Nestlè, Mars. He also gained extensive experience in the areas of marketing, market research and private labels. A graduate in Economics and Commerce (University of Bologna), his professional interests have focused – also through numerous courses and studies – on the following disciplines: Category management, Marketing, Trade marketing, Negotiation.
COURSES
Scenarios and Industry-Distribution relationship.
Trade marketing role and objectives.
The analyses on channels-customers.
Trade marketing strategies.
The actions on the leverages.
Business Marketing: the distinctive features of the ‘business-to-business’ markets.
Understanding customers.
The construction and transfer of value.
Sales and MarketingThe relationship between industry and distribution. Marketing policies and distribution of category management approach. The contents of the model and the evolution towards the shopper marketing. Category analysis: tools and models for decision support. The strategic choices and portfolio management categories. Marketing mix categories: the making of assortment, the levers of convenience, the size of the service and the enhancement of the business proposal in the store. Areas of collaboration and the role of industry.
Gestione d’Impresa – Retail Management and E-CommerceThe art of negotiation is now a prerequisite in any business setting. The course prepares to become highly effective negotiators, and is designed for those who want to get better results from their negotiations with clients, suppliers, and colleagues, and provides participants with new tools to enhance their negotiation skills.
Sales and Marketing