Francesco
De Rose


Francesco De Rose
ITALY Franchising Manager Coop Italia Adjunct Faculty
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Director of the Open Program in Trade Marketing and Sales Management, teaches Category management, Trade & business marketing and Negotiation in Bologna Business School. He has been an adjunct professor at the Faculty of Economics in Bologna for the Trade Marketing and Business to Business Marketing course. Franchise manager in Coop Italia. Previously, he had many years of experience as Category manager and Purchasing Manager (Coop Italia). He was negotiation team leader in Centrale Italiana. He was also involved in private label, industry-distribution collaboration projects and market research. Topics of professional interest are Category management, Trade marketing, Negotiation. Bachelor’s degree in Business Administration, University of Bologna; Master’s degree in Development Agent, Cescot. Scotwork license on Negotiation.

COURSES

Scenarios and Industry-Distribution relationship.

Trade marketing role and objectives.

The analyses on channels-customers.

Trade marketing strategies.

The actions on the leverages.

Business Marketing: the distinctive features of the ‘business-to-business’ markets.

Understanding customers.

The construction and transfer of value.

Sales and Marketing

The relationship between industry and distribution. Marketing policies and distribution of category management approach. The contents of the model and the evolution towards the shopper marketing. Category analysis: tools and models for decision support. The strategic choices and portfolio management categories. Marketing mix categories: the making of assortment, the levers of convenience, the size of the service and the enhancement of the business proposal in the store. Areas of collaboration and the role of industry.

Gestione d’Impresa – Retail Management and E-Commerce

The art of negotiation is now a prerequisite in any business setting. The course prepares to become highly effective negotiators, and is designed for those who want to get better results from their negotiations with clients, suppliers, and colleagues, and provides participants with new tools to enhance their negotiation skills.

Sales and Marketing