Trade Marketing Manager
A Trade Marketing Manager is a professional responsible for developing and implementing marketing strategies targeted at the distribution channel (retailers, wholesalers, distributors) rather than directly at the end consumer. Their goal is to optimize the visibility and availability of products at retail points through targeted strategies, such as promotions, special offers, advertising materials, and co-marketing activities. Managing relationships with distributors and retailers, the Trade Marketing Manager collaborates with the sales team with a focus on strengthening the relationship between the brand and distribution partners to increase sales and market share.
Salaries vary significantly depending on experience[1]. A junior professional can expect an annual salary between €35,000 and €45,000 in Europe, while a senior professional can earn between €55,000 and €85,000. For the global market, a junior earns between $50,000 and $70,000 annually, and a senior can earn between $80,000 and $130,000.
Retail Analyst
A Retail Analyst is a professional who collects, analyzes, and interprets data related to sales, consumer behavior, store performance, and market trends in order to provide strategic insights to companies operating in the retail sector. Through reporting from market analysis, the Retail Analyst helps optimize sales operations, improve customer experience, and enhance financial performance.
In Europe, a Retail Analyst can expect an average salary between €30,000 and €40,000 per year; globally, salaries range from $45,000 to $60,000. A senior professional can earn between €45,000 and €70,000+ annually in Europe, and between $70,000 and $110,000+ globally.
Category Manager
A Category Manager is a retail or product management professional responsible for managing and developing a specific product category within a company or distribution chain. Their main objective is to optimize the product assortment, manage the pricing strategy and improve sales performance, ensuring that the product category under their responsibility contributes positively to the company’s revenues.
The role of a Category Manager can vary greatly depending on the sector (fashion, electronics, food, etc.), but generally includes responsibilities such as assortment management, performance analysis, marketing strategy development, and market analysis.
A junior Category Manager in Europe can expect annual earnings between €35,000 and €45,000, and globally between $45,000 and $60,000. For senior positions, salaries range between €55,000 and €85,000 annually in Europe and between $70,000 and $120,000 globally.
Buyer
A Buyer (or Purchasing Manager) is a professional responsible for managing the procurement process of goods and services necessary for a company. This role is crucial for ensuring that the company has the right resources at the right time, with the best possible cost-benefit ratio. The Buyer can operate in various sectors, including retail, fashion, FMCG (Fast-Moving Consumer Goods), automotive, technology, and many others.
The Buyer selects suppliers, manages purchases, negotiates contracts, and monitors stock levels.
In Europe, a junior Buyer can earn between €30,000 and €45,000 annually, while a senior professional can earn between €50,000 and €75,000+ per year. In the global market, salaries range from $40,000 to $55,000 for junior positions, and between $60,000 and $110,000+ for senior roles.
E-Commerce Manager
An E-Commerce Manager is a professional who manages and supervises the entire online sales process of a company. This role is crucial to ensure that the online shopping experience is smooth, convenient and satisfying for customers while bringing positive results for the company in terms of sales and website performance.
An E-Commerce Manager must manage the website and e-commerce platform, monitoring its operation and managing all processes related to online sales. Plans digital marketing strategies and customer experience.
In Europe, a junior E-Commerce Manager can earn between €35,000 and €50,000 per year, while a senior professional can earn between €55,000 and €90,000+ annually. In the global market, salaries range from $45,000 to $60,000 for junior roles, and between $70,000 and $120,000+ for senior positions.
Sales Manager
A Sales Manager is responsible for managing and optimizing sales within a company. They oversee the sales team, set revenue targets, develop sales strategies, and monitor results. Their role is crucial for ensuring that the company’s products or services are sold effectively and that the company meets its growth objectives.
The Sales Manager manages relationships with clients and partners, handles negotiations and contracts, forecasts sales, manages budgets, and trains and coaches the sales team.
A junior professional in this role can expect an annual salary between €35,000 and €50,000 in Europe and between $45,000 and $70,000 globally. A senior Sales Manager can earn between €55,000 and €90,000 annually in Europe, and between $80,000 and $130,000+ globally.
Marketing Manager
A Marketing Manager is responsible for planning, managing, and implementing marketing strategies for a company or brand. Their primary goal is to increase brand visibility, attract new customers, retain existing ones, and ultimately drive sales.
By analyzing the market, the Marketing Manager manages advertising campaigns, marketing budgets, and brand communications.
For a junior Marketing Manager, salaries range from €35,000 to €50,000 per year in Europe, and between $45,000 and $70,000 globally. For senior professionals, salaries range from €55,000 to €90,000 annually in Europe, and between $80,000 and $130,000 globally.
Customer Experience Manager
The Customer Experience Manager (CEM) is a professional who is responsible for improving the overall customer experience at all points of contact with the company, to increase satisfaction and loyalty.
This role is essential to ensure that customers have a positive and consistent experience, whether they interact online, in physical stores, or through assistance channels.
By analyzing customer feedback, the Customer Experience Manager coordinates departments to develop customer-focused experience strategies.
A junior Customer Experience Manager can expect an annual salary between €35,000 and €50,000 in Europe and between $45,000 and $65,000 globally. A senior professional can earn between €55,000 and €85,000+ annually in Europe and between $80,000 and $120,000+ globally.
[1] For all the professional roles analyzed, salaries vary depending on the country and city: in major European capitals (London, Berlin, Paris), salaries are generally higher than in the rest of the EU. For the global market, we consider advanced non-EU countries, averaging salaries from the USA, South America, China, and Russia.
Sources: Glassdoor, Indeed, LinkedIn