Italy Head of Marketing & Trade Marketing ITALPIZZA Spa Adjunct Faculty
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Marco Repezza is Senior Business Consultant at Trade Marketing Studio, where he directly oversees Trade Marketing Management projects for the development of sales of branded companies in the various channels (food and non-food) and implements consultancy and training projects with several Italian retail chains. Previously he was in charge of Private Label, Category Management and Purchase Reorganisation projects and was Business Analyst at the international company Daymon Worldwide Inc., specialising in Private Label development for US retailers. After an experience in Rochester, NY at Wegmans, he participated in several category management projects at Conad s.c.a.r.l. and global key accounting for other international retailers. Since 2016, he has been full-time Director of Marketing and Trade Marketing at Italpizza SpA.
He graduated in Business Administration at the University of Bologna and he earned a Master in Visual Merchandising at Bocconi University (Milan). He’s also a permanent international member of the Private Label Manufacturers Association in Amsterdam.
Recently he graduated as AIS Sommelier and grows the passion for food and wines.


Identifying the “ideal” client by means of strategic mapping. Knowing, satisfying and creating loyalty: the cycle of key account management. Analyzing the purchasing behavior of the consumer. Measuring customer satisfaction. Selecting mechanisms for creating loyalty. The KAM plan, from objective definition to operational actions.

Marketing Management

This course structure consists of select lectures and three company projects.

LECTURES: present and future strategies of commercial enterprises in a global competitive environment; the new scenarios that characterize the retail sector in a national and international perspective; the different formulas and distribution channels, innovation and new business in the commercial management of the company; distribution trends for the sector of consumer goods and that of durable goods.

BUSINESS PROJECTS: This portion of the course consists of 3 one-month long business projects. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by starting by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each work project participants are assisted by a tutor; at the end of the month there is a meeting with the management and presentation of the deliverables created by the participants.

Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

Gestione d’Impresa – Retail Management and E-Commerce