Marco
Repezza


Repezza
Italy Senior Business Partner Trade Marketing Studio Adjunct Faculty
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BIO

Marco Repezza is a retail and private label business consultant and founder of TradeMarketing.it, where he manages projects of Trade and Retail Marketing for the development of sales of major FMCG companies in several categories (food and non-food) and for different grocery retailers and pharma-chains. He has more than 20 years experience in national and international projects of Marketing, Sales and Trade marketing with a strong focus in Category Management, Private Label and Store brands development. Among his main clients are: 3M, Abbott, Altromercato, Bticino, Carrefour, Crai, Danone, De Cecco, Dompè, Federdop, Federfarmaco, Franciacorta, Lavazza, Lyreco, L’Oreal, Nestlè, Sigma, Sonepar, Unaprol, Unico, Unigrana, Unifarm, and others.
Moreover he covers the role of Head of Brand Marketing and Trade Marketing of Italpizza SpA, where is responsible for the whole marketing strategy and the Brand development.
He graduated in Business Administration at the University of Bologna and he earned a Master in Visual Merchandising at Bocconi University (Milan). He’s also a permanent international member of the Private Label Manufacturers Association in Amsterdam.
Recently he graduated as AIS Sommelier and grows the passion for food and wines.
At BBS, he covers the following roles: Adjunt Professor in SALES AND TRADE MARKETING (Master in DIGITAL MARKETING AND COMMUNICATION); Adjunt Professor in KEY ACCOUNT MANAGEMENT AND TRADE MARKETING (Master in MARKETING MANAGEMENT); Speaker for TRADE MARKETING WORKSHOP (Master in GESTIONE D’IMPRESA – FOOD & WINE).

COURSES

The strategic importance of all the customers; customer satisfaction; the value concept; to understand the value; the market sensing; to understand companies in their role as customer; market strategy. Introduction to general trade marketing principles; strategies and terminology. Overview of FMCG market; mass market sales channels; new media for retail marketing applications. Introduction to the main retailing mix tools. Practical introduction to trade marketing strategies; customer planning; cluster analysis; major clients action plans.

Digital Marketing and Communication

Identifying the “ideal” client by means of strategic mapping. Knowing, satisfying and creating loyalty: the cycle of key account management. Analyzing the purchasing behavior of the consumer. Measuring customer satisfaction. Selecting mechanisms for creating loyalty. The KAM plan, from objective definition to operational actions.

Marketing Management