Marco Repezza is Senior Business Consultant of Trade Marketing Studio, where he manages directly projects of Trade Marketing Management for the development of sales of important companies in different channels (food and non-food) and implementing training and consulting projects with several Italian distribution chains. Previously, he was a project manager for Private Label, Category management and restructuring of the purchasing department and acted as Business Analyst at Daymon Worldwide Inc. an international company specializing in the development of Private Label by U.S. retailers. He has participated in several projects of Category Management at Conad s.c.a.r.l. and global key accounting for other international distributors.
Among his main clients are: Abbott, Altromercato, Bticino, Carrefour, Crai, Danone, De Cecco, Federdop, Federfarmaco, Franciacorta, Lavazza, Lyreco, L’Oreal, Nestle, Sigma, Sonepar, Unaprol Unigrana, 3MBeps.
He earned a degree in Business Administration from the University of Bologna and a Master’s in Visual Merchandising at Bocconi University (Milan).
The strategic importance of all the customers; customer satisfaction; the value concept; to understand the value; the market sensing; to understand companies in their role as customer; market strategy. Introduction to general trade marketing principles; strategies and terminology. Overview of FMCG market; mass market sales channels; new media for retail marketing applications. Introduction to the main retailing mix tools. Practical introduction to trade marketing strategies; customer planning; cluster analysis; major clients action plans.Digital Marketing and Communication
Identifying the “ideal” client by means of strategic mapping. Knowing, satisfying and creating loyalty: the cycle of key account management. Analyzing the purchasing behavior of the consumer. Measuring customer satisfaction. Selecting mechanisms for creating loyalty. The KAM plan, from objective definition to operational actions.Marketing Management