Eleonora is a Junior Assistant Professor at the Department of Management of the University of Bologna and the Bologna Business School, where she holds the Waste Management and Circular Economy course. She is also involved in the multidisciplinary research activities of the Centre for Sustainability and Climate Change of the School with the aim to strengthen the adoption of circular economy strategies to reduce the environmental and social pressures and rethink the business models. Eleonora advanced her knowledge of circular economy from different academic and professional experiences. She got a PhD in 2020 at the Department of Civil, Chemical, Environmental and Materials Engineering of the University of Bologna with a thesis on plastic packaging circularity and system innovation. She completed her scientific training at the Technical University of Delft. Then, she joined the Pioneer into Practice Program, working at the Finnish start-up Repack. Finally, she worked as a professional technician at the IPPC unit of the Regional Agency For The Protection Of The Environment. She has some practice by collaborating in EU projects such as BIO-PLASTICS EUROPE, eCircular, CEI, TRIS, and ROCK. She reinforced her knowledge by cooperating in networks such as ICESP, SUN, SEC and the #Plastic-freER control room. Her scientific contributions actually converge on the measurement of sustainable corporate performance and the design and validation of circular business models.
Moving from linear to circular economy needs a complete rethinking of products, processes and supply chains. This transition calls for the adoption of an anticipatory approach based on which the life-span, the functions, and the generation of waste should be kept in mind in the design stage to identify and prevent potential impacts in each step of the value chain but also maximize, add and maintain value in the further loops. Despite the existence of waste management systems, materials are still a pervasive presence in the environment, with resulting social concerns. By reconnecting societal needs and environmental pressures with company value proposition, externalities can be reduced, and value can be shared. Circular economy is the way to embrace corporate responsibility: reuse, repair, refurbish, remanufacture and repurpose, over than recycling, are among the circular strategies that support organizations to address a socio-technical innovation and change the business models in a sustainable way.Sustainability Transition Management