Andrea
Gabrielli


Gabrielli
Chief Executive Officer SpotView Adjunct Faculty
Email contact

BIO

When he was still at university he founded his first company, a Digital Agency specializing in User Experience, Digital Marketing and eCommerce. After the BBS Master in Business Administration, he began his career in the marketing department of one of the major Italian retailers. There he has the opportunity to work for different corporate departments and to follow important digital transformation projects. After 5 years with the company his passion for digital innovation led him to become a full-time entrepreneur. Soon he founded his second company, Heres, an innovative startup that has developed a Conversational AI Solution. Since 2020 he has been teaching eCommerce as Adjunct Professor at the Bologna Business School. When he’s outside work you will likely find it on a motorcycle or underwater.

COURSES

L’eCommerce non è un canale alternativo ma la distribuzione stessa che si evolve grazie al digitale. In uno scenario sempre più fluido e competitivo ogni Manager deve comprendere a fondo le logiche che regolano il business online per affrontare con consapevolezza il proprio mercato.

Durante il modulo saranno esaminati i differenti modelli di business (full-outsourcing, in-house, marketplace e ibridi) di cui un’impresa dispone per vendere online, approfondendo anche gli aspetti più tecnici riguardanti le componenti tecnologiche e i processi abilitanti.

Gli argomenti trattati includeranno anche lo studio degli approcci strategici e delle leve di marketing che le aziende multicanale utilizzano per competere online, con un approccio pragmatico che integrerà la teoria all’analisi pratica di case studies rilevanti.