Angelo Manaresi, Professor of Economics and Business Management | BBS

Angelo
Manaresi


Manaresi
Italy Full Professor of Economics and Business Management University of Bologna Core Faculty
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BIO

Angelo Manaresi is Professor of Economics and Business at the Department of Management. He obtained a PhD in Economics-Marketing at London Business School in 1993. He is Director of the Master in Business Management, Director of the Department of Management, Bologna branch. His research includes branding, distribution network management and strategic international marketing; he is a consultant in business administration and marketing in different industries. He has been Commissioner of Parmalat SPA and he is a Board Member at Datalogic Spa.

COURSES

CORE COURSE – The reference of the module is the process of value creation and the object is to provide methodological and practical knowledge on the activities to construct and manage the brand, in its different modes, related to product and company reputation. During the course, the process to transform the product into a brand and the relationship between innovation, development, product management and brand consolidation will be discussed. The generation and development of brand equity. Brand and purchase experience. Development and launch of new products. From product portfolio management to brand extension.

The course analyzes various areas of green management and sustainability. The traditional and innovative business models connected to sustainable energy, with cost / incentive analysis, with regard to how companies use these energy sources in Italy and abroad, and to the connection with the general and public electricity distribution networks. The cycle and (re) cycle of materials for packaging, for management and recovery of pet and glass, with analysis of process efficiency. Analysis of the food supply chain, with particular reference to the organic sector.

This course structure consists of select lectures and three company projects.

LECTURES: In Asian markets companies often use a systematic approach or one that is linked to specific opportunities. In this master we will discuss the strategies of firms and the relationships among the analysis of the Asian market in selecting new markets and commercial strategy for businesses.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company that is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as their practical feasibility and implementation potential in a real life business context.

Business Management / Asian Markets

This course structure consists of select lectures and three company projects.

LECTURES: Cover the current and future trends in the markets and in the management of companies that carry out activities connected to Made in Italy. The penetration of international markets. The ways in which Made in Italy firms are present on the international stage: direct presence, agreements, business activities, manufacturing activities. The “made in” of other countries: similarities and differences with Made in Italy.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

Business Management / Made in Italy

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Digital Marketing and Communication
Business Management / Made in Italy
Business Management – Food & Wine
Business Management – Retail Management and E-Commerce
Business Management / Asian Markets
Business Management – Green Management and Sustainable Businesses
Business Management / Tourism, Heritage and Events
Business Management – Life Science and MedTech

The course focuses on the value creation process and it aims at providing methodological and practical knowledge on brand building and management activities, in its different types of relationship with the product and the company’s reputation. During the course the process of transforming the product into a brand and the relationship between innovation, development, product management and brand consolidation will be analyzed. The brand equity generation and the development of the purchasing experience will also be addressees, as well as the development and launch of new products. In parallel, the course will deal with service topics in B2B and B2C environments.

Sales and Marketing