Angelo
Manaresi


Manaresi
Italy Full Professor of Management University of Bologna Core Faculty
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BIO

Angelo Manaresi (PhD, London Business School) is Full Professor of Marketing and Management, since 2001, Department of Management, School of Economics and Management, University of Bologna. He is Director of the Master in Business Management and Track Director of the Global MBA – Design Fashion and Luxury Goods at the Bologna Business School. He also teaches Marketing, Brand Management and Business to Business Marketing in Master programs and Executive programs. Among international experiences: 2013-2021 Buenos Aires, Argentina, President, Fundacion Alma Mater Studiorum Università di Bologna; 2010- 2016 Buenos Aires, Argentina, Director of the Campus of the University of Bologna: Alma Mater Studiorum Univeristà di Bologna – Representacion en la Republica Argentina, the only foreign university accredited from the Argentinian Ministry of Educacion; 2000-2007 Porto, Portugal, Faculty in the MBA program, professor of Business to Business Marketing; 1994-Human Capital and Mobility Fellow, IESE Business School, Barcelona; 1989-1993, PhD program, London Business School, UK. He served as Commissioner (Commissario Ad Acta), Parmalat spa, Italia (2013-2014) and he was member of the editorial committee of the journals Trade Marketing and Industria e Distribuzione from year 1996 to year 2004. From year 2004 to year 2010, and from year 2010 to year 2016 he was Director of the Bachelor Courses in “Economics and Marketing” and “Business and Economics”, School of Economics and Management, University of Bologna.

COURSES

CORE COURSE – The reference of the module is the process of value creation and the object is to provide methodological and practical knowledge on the activities to construct and manage the brand, in its different modes, related to product and company reputation. During the course, the process to transform the product into a brand and the relationship between innovation, development, product management and brand consolidation will be discussed. The generation and development of brand equity. Brand and purchase experience. Development and launch of new products. From product portfolio management to brand extension.

The course analyzes various areas of green management and sustainability. The traditional and innovative business models connected to sustainable energy, with cost / incentive analysis, with regard to how companies use these energy sources in Italy and abroad, and to the connection with the general and public electricity distribution networks. The cycle and (re) cycle of materials for packaging, for management and recovery of pet and glass, with analysis of process efficiency. Analysis of the food supply chain, with particular reference to the organic sector.

This course structure consists of select lectures and three company projects.

LECTURES: In Asian markets companies often use a systematic approach or one that is linked to specific opportunities. In this master we will discuss the strategies of firms and the relationships among the analysis of the Asian market in selecting new markets and commercial strategy for businesses.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company that is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as their practical feasibility and implementation potential in a real life business context.

Business Management – Asian Markets

This course structure consists of select lectures and three company projects.

LECTURES: Cover the current and future trends in the markets and in the management of companies that carry out activities connected to Made in Italy. The penetration of international markets. The ways in which Made in Italy firms are present on the international stage: direct presence, agreements, business activities, manufacturing activities. The “made in” of other countries: similarities and differences with Made in Italy.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

Gestione d’Impresa – Made in Italy

The course focuses on the value creation process and it aims at providing methodological and practical knowledge on brand building and management activities, in its different types of relationship with the product and the company’s reputation. During the course the process of transforming the product into a brand and the relationship between innovation, development, product management and brand consolidation will be analyzed. The brand equity generation and the development of the purchasing experience will also be addressees, as well as the development and launch of new products. In parallel, the course will deal with service topics in B2B and B2C environments.

Sales and Marketing