Angelo
Manaresi
Italy Full Professor of Management University of Bologna Core Faculty
Angelo Manaresi (PhD, London Business School) is Full Professor of Marketing and Management, since 2001, at the Department of Management, School of Economics and Management, University of Bologna. He is Director of the Master in Business Management and Track Director of the Global MBA – Design Fashion and Luxury Goods at the Bologna Business School. He also teaches Marketing, Brand Management and Business to Business Marketing in Master programs and Executive programs. Among international experiences: 2013-2021 Buenos Aires, Argentina, President, Fundacion Alma Mater Studiorum Università di Bologna; 2010- 2016 Buenos Aires, Argentina, Director of the Campus of the University of Bologna: Alma Mater Studiorum Univeristà di Bologna – Representacion en la Republica Argentina, the only foreign university accredited from the Argentinian Ministry of Educacion; 2000-2007 Porto, Portugal, Faculty in the MBA program, professor of Business to Business Marketing; 1994-Human Capital and Mobility Fellow, IESE Business School, Barcelona; 1989-1993, PhD program, London Business School, UK. He served as Commissioner (Commissario Ad Acta), Parmalat spa, Italia (2013-2014) and he was member of the editorial committee of the journals Trade Marketing and Industria e Distribuzione from year 1996 to year 2004. From year 2004 to year 2010, and from year 2010 to year 2016 he was Director of the Bachelor Courses in “Economics and Marketing” and “Business and Economics”, School of Economics and Management, University of Bologna.
COURSES
CORE COURSE – The reference of the module is the process of value creation and the object is to provide methodological and practical knowledge on the activities to construct and manage the brand, in its different modes, related to product and company reputation. During the course, the process to transform the product into a brand and the relationship between innovation, development, product management and brand consolidation will be discussed. The generation and development of brand equity. Brand and purchase experience. Development and launch of new products. From product portfolio management to brand extension.
The course focuses on the value creation process and it aims at providing methodological and practical knowledge on brand building and management activities, in its different types of relationship with the product and the company’s reputation. During the course the process of transforming the product into a brand and the relationship between innovation, development, product management and brand consolidation will be analyzed. The brand equity generation and the development of the purchasing experience will also be addressees, as well as the development and launch of new products. In parallel, the course will deal with service topics in B2B and B2C environments.
Sales and MarketingThe Capstone Project (CP) is the final and unique project that Global MBA students will complete in each track as the culminating experience of their academic year. The CP distinctive feature is that students will work as a consulting team on real-world projects that companies are working on and/or want to implement. The “client” companies participate in the CP not only to contribute to the GMBA educational journey and let students improve their professional competence in a real “industrial project”, but also because they see real value in the work of our students, who will serve as real consultant and will apply the knowledge, theories and tools acquired during the year.
The objective of this course is that students, through their own work on a company-based authentic project, will synthesize and develop their knowledge as well as their skills in their chosen sector. The students will work with a real problem within an established organization or start-up. By working on problem identification, collecting data, analyzing, drawing conclusions, and presenting a thoroughly elaborated plan for the implementation of the project, students will draw upon their knowledge at the same time as they train their skills in central areas, such as leadership and project management.
Highlights:
- Work on real project in an existing company or start-up
- Students work in teams
- Students work on-site, for some days, at their project companies
- Each team gets a company advisor
- Confidentiality agreement signed to kick off the project
This preparatory course examines the concepts that form the starting points for green management and sustainability issues both from a policy and regulatory perspective and from a purely economic perspective. It provides a definition framework useful in understanding how traditional business models addressed sustainability and how innovative models address it today.
Shows the evolution over the years of concepts related to sustainable development and how the transition to achieve environmental, social and governance goals involves a redesign of production and consumption patterns, requiring a collective and global commitment.
From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.
Business Management – Global and Emerging MarketsBusiness Management – Green Management and Sustainable Businesses
Business Management – Tourism, Heritage and Events
Business Management – Life Science and MedTech
From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.
Business Management – Italian Premium Brands