Italian Premium Brands – job positions

Marketing Manager / Marketing Strategist

The role of Marketing Manager or Marketing Strategist in the Italian Premium Brands sector (luxury brands in fashion, design, automotive, high-end cosmetics) is crucial for managing marketing activities and promoting the brand in a highly competitive market.

The Marketing Manager or Marketing Strategist is primarily responsible for developing and implementing marketing strategies to strengthen the brand’s position, manage advertising campaigns, analyze market data, and coordinate communication and branding activities.

Depending on experience, salaries can vary significantly[1]. A junior professional can expect an annual salary between €30,000 and €50,000 in Europe, while a senior professional can earn between €60,000 and €100,000. In the global market, juniors can earn between $50,000 and $70,000, while seniors can earn between $90,000 and $130,000.

 

Brand Manager

A Brand Manager in the Italian Premium Brands sector is responsible for managing, promoting, and enhancing a brand and its products, with the goal of growing the brand’s reputation and maximizing sales. They ensure that the brand strategy aligns with business objectives, maintaining a high brand perception and ensuring all marketing and communication activities are consistent with the brand’s values.

In the highly competitive luxury sector, the Brand Manager is essential to the long-term success of a premium brand.

A junior Brand Manager can expect an annual salary between €30,000 and €45,000 in Europe and between $50,000 and $70,000 in the global market. For senior positions, salaries range from €60,000 to €90,000 per year in Europe, and between $70,000 and $100,000 globally (with even higher figures for executives at prestigious brands).

 

Luxury Goods Consultant

A Luxury Goods Consultant is a professional who works in the premium and luxury brand sector, offering specialized consultancy to companies operating in this field. It is a role that changes depending on the needs of the client company, but, in general, the consultant is responsible for developing strategies to improve the brand image, optimize operations and increase sales.

A Luxury Goods Consultant can work for both large international brands, luxury boutiques, and for small and medium-sized companies that want to enter the high-end market.

Salaries for this role vary widely depending on the prestige of the brand and the consultant’s experience. In Europe, a junior consultant can expect to earn between €30,000 and €50,000 annually, while an executive can earn between €100,000 and €250,000 per year. In the global market, juniors earn between $50,000 and $70,000 annually, while seniors in major luxury houses can earn between $150,000 and $300,000 per year.

 

Retail Manager or Luxury Retail Manager

A Retail Manager or Luxury Retail Manager in the Italian Premium Brands sector (luxury Italian brands such as Gucci, Prada, Ferrari, Bulgari, etc.) plays a key role in managing physical stores and direct sales operations. Their primary responsibility is to ensure that the customer shopping experience is of the highest level, in line with the brand’s quality and prestige standards.

This role requires cross-functional skills in sales management, team leadership, day-to-day store operations, and creating an environment that reflects the premium value of the brand.

In the Italian Premium Brands sector, a junior Retail Manager or Luxury Retail Manager can expect an annual salary between €35,000 and €50,000 in Europe, and between $50,000 and $70,000 globally. A senior professional can earn between €50,000 and €200,000 annually in Europe, and between $80,000 and $250,000 in the USA and worldwide.

 

Communication & PR Manager

A Communication & PR Manager in the Italian Premium Brands sector is a key figure in managing the brand’s communication and image, both locally and globally. This role focuses on creating, developing, and maintaining relationships with the media, communication agencies, business partners, and, in general, with all stakeholders who help strengthen the brand’s perception in the luxury market.

The Communication & PR Manager is responsible for managing communication campaigns, overseeing public relations, and managing the brand’s reputation.

A junior Communication & PR Manager in a premium company can expect to earn between €35,000 and €50,000 annually in Europe, and between $45,000 and $70,000 globally. A senior professional can earn between €60,000 and €200,000+ annually in Europe and between $90,000 and $300,000+ globally.

 

International Business Manager

An International Business Manager in the Italian Premium Brands sector is a professional responsible for expanding and managing the global presence of the brand. Their role is crucial for planning, executing, and managing international operations. They monitor foreign markets, identify new growth opportunities, and ensure the brand maintains its identity and position in the luxury market worldwide.

This role requires a strong knowledge of international markets, strategic vision, and the ability to adapt business operations to different local dynamics while maintaining the exclusivity and quality typical of premium brands.

In this type of company, an International Business Manager can expect to earn significant salaries, especially after years of experience. For a junior profile, salaries range from €35,000 to €50,000 annually in Europe and between $50,000 and $80,000 globally. For senior or executive roles, salaries can exceed €250,000 annually in Europe and $400,000+ globally.

 

Sustainability Manager / Sustainability Consultant (Luxury Brands)

The Premium market also follows market trends that are common across all sectors: today, sustainability is a must.

A Sustainability Manager or Sustainability Consultant in the Italian Premium Brands sector plays an increasingly important role, as luxury companies are placing greater emphasis on sustainability and corporate social responsibility.

These professionals help brands integrate sustainable practices into their daily operations, reduce environmental impact, improve working conditions in the supply chain, and communicate progress transparently. They develop sustainability strategies, analyze environmental impact, and ensure companies meet international requirements and ecological certifications such as ISO 14001, B Corp, and Fair Trade.

A junior professional in this sector can expect an annual income in Europe between €40,000 and €50,000 and between $50,000 and $70,000 in the USA and globally. A senior professional can earn between €80,000 and €200,000+ annually in Europe and between $80,000 and $250,000+ globally.

 

Premium Brands Event Manager (Luxury Events & Experiences)

An Event Manager in the Italian Premium Brands sector, specializing in Luxury Events & Experiences, is a key figure in creating and managing exclusive events that reflect the luxury image and values of high-end Italian brands. These events may include product launches, fashion shows, gala dinners, international fairs, private meetings, and unique experiences for VIP clients.

The Event Manager plans and organizes exclusive events, and in coordination with the marketing and PR teams, manages prestigious guests and develops personalized experiences for them.

In Europe, an Event Manager in this sector can expect to earn between €30,000 and €45,000 annually, and between $45,000 and $70,000 globally. A senior professional can expect to earn between €60,000 and €200,000+ annually in Europe, and between $70,000 and $250,000+ annually in the USA and globally.

 

[1] for all the professional figures analyzed, salaries vary depending on the country and city: in the main European capitals (London, Berlin, Paris) salaries are on average higher than in the rest of the EU. For the global market, we consider the advanced non-EU countries, making an average between the salaries in the USA, South America, China and Russia.

Sources: Glassdoor, Indeed, LinkedIn