Alberto Fraticelli is managing director at TreCuori Spa, a benefit corporation co-founded by him. His areas of interest are mainly related to the company mission; that is, economic reactivation of the territories through services delivered through a proprietary digital platform to individuals, companies, nonprofit organisations and public administration in the fields of local commercial networks, digital marketplaces, social marketing, corporate benefits, employee welfare and complementary currencies. Alberto has collaborated with BBS for more than 20 years, both as a “corporate case history guest” and contract professor, in the subjects of marketing, branding, communication, sustainability and circular economy, in various courses, ranging from Global MBA to Master’s Degree in Business Management courses. Alberto’s educational background is in Business and Marketing, with a degree in Economy and Commerce from the University of Bologna, a one-year Erasmus scholarship at the University College Dublin and a one-year, full-time Master’s in Communication & Marketing in Milan. Before his current position at TreCuori, he worked for Arthur Andersen, Armando Testa, Ferrari, Maserati and Lotto Sport, advancing to the position of Global Head of Marketing and Communication.