Italy Associate Professor of Management University of Bologna Adjunct Faculty
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Giuseppe Cappiello is Associate Professor of Management at the Department of Management of the University of Bologna. He received a Phd in “Strategy, Management and Quantitative Methods” at the University of Milan and has been visiting scholar at the Kellog School of Management, Evanston (Il).

His research activity is on Service Management, mainly Public Services. In this vein, current research focuses on intermediaries in innovation, the adoption of artificial intelligence and knowledge management, the development of social capital to enhance innovation in services.

The latest publication is: Cappiello et al. 2021. Sensing the virus. How social capital enhances hoteliers’ ability to cope with COVID-19. International Journal of Hospitality Management, n. 94.



From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.