Italy Associate Professor of Applied Economics University of Ferrara Visiting Faculty
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Giorgio Prodi is an associate professor in applied economics at the University of Ferrara, Department of Economics and Management. In BBS he is Director of Asia and Pacific relations and Director of the MBA Hybrid in English. He graduated from the University of Bologna in Economics and then obtained a Masters in Economics from the London School of Economics and Political Science. He has a PhD in Economics and Institutions from Bologna University. He spent one of his three years of his doctorate program as a visiting student at Harvard University. He teaches industrial economics, game theory for business strategy and Chinese economy. His research activities can be divided into 2 macro areas: the study of structural changes in the manufacturing sectors and the Chinese economy with particular focus on the impact it has on Italian companies. On these topics he has published articles in international journals such as the Cambridge Journal of Economics, Journal of Evolutionary Economy, Scientific Reports, international Review of Economics and Finance. In addition to research, he carries out consultancy activities and he is a member of the Board of Directors of some manufacturing companies. He is a partner and member of the board of TWAI (Turin World Affairs Institute) and of the GEI (Gruppo Economisti d’Impresa).


This course describes the EU and Far East industrial structures and underlines the main opportunities they are offering today as far as industrial investments are concerned. European investments in Asia and Asian Investments in Europe will be deeply analyzed emphasizing opportunities and difficulties.

This cycle of seminars constitutes a unique occasion for the MBA students to meet and interact with key leaders of the global economic, social and political scene. These series of lectures, especially designed for the MBA class, reflects the main goal of the Program, which is to link theories and practice.

Developing international markets for Italian companies assumes a working knowledge of the practices of international trade and the main standards that apply. In this course we will discuss business strategies in light of the competitive and regulatory context, with particular reference to Asian markets.

Business Management – Asian Markets

Developing a leadership mindset is essential today more than ever before and it is one of the main characteristics you need to have after completing an MBA. However,  Tuttavia, as often analysed by different authors (e.g., Benjamin & O’Reilly, 2011), leadership is one of the main challenges of MBA  Alumni that face different changes in the transition from being students to being effective leaders. In this course, students will have the opportunity to discuss real leadership problems, learning from success leaders and to work on real cases to imporve important leadership skills such as: giving feedbacks, creating a team, to delegate in an effective way.

Traditional and contemporary theories, belongin to the positive organizational psychology, will be discuessed. Furtherly, the following argument will be analysed:

  1. self management: discovering your weaknesses and strenghts;
  2. team building;
  3. communication management;
  4. managing managers;
  5. managing a business unit;
  6. managing uncertainty and organizational change;
  7. managing happyness and responsabilities when you are a leader;
  8. developing resilience.
Hybrid MBA ENG