Business Management – Asian Markets


The aim of the Asian Markets track of the Full-time Business Management Master’s course is providing the necessary skills and tools to grasp new business opportunities in the Far East, with a special focus on China and Japan.

The challenge awaiting the managers of the high-end Italian companies is to combine management with the Eastern market regulations and culture, envisaging the possibility of setting up a partnership or planning a direct presence of the organization.

The internationalization process in Asian markets cannot but be based on the analysis of real issues, to be dealt with on a daily basis by those who operate in those markets, like the issue of intellectual property and local partnerships and the ethical dimension connected to the protection of labor. Visiting professors, guest speakers and top managers in the sector will provide their view on these aspects.

Attending the Full-time Business Management / Asian Markets Master’s course is for many students the ideal extension of a foreign language university degree: the push towards a managerial career both with companies exporting to those countries and with Asian companies having offices in Italy.
The Master’s is part of the offer aimed at combining business administration with the characteristics of the sectors envisaged. The program features three cycles, with classroom activities, group work and workshops and finally an internship at a company. The classes preceding the internship alternate lectures on the topics of the internationalization in Asian markets and practical exercises, by way of three corporate projects lasting a month each and a longer project, lasting over six months.

Businesses need resources to succeed in new markets: get in touch with the course program manager if you wish these businesses to find you.



Programme Advisory Committee:

  • Massimo Monti – Amministratore Delegato, Alce Nero
  • Alberto Miraglia – Direttore Generale, Retail Institute
  • Franco Gabbrielli – Presidente, Assopellettieri e Mipel
  • Lorenzo Scrimizzi – Country Manager, Carpigiani
  • Patrick Romano – Direttore Generale, Bologna Welcome
  • Massimiliano Di Silvestre – Amministratore Delegato, BMW Italia
  • Baldo Scassellati Sforzolini – Global Head of R&D, Galderma


Angelo Manaresi

Angelo Manaresi

Director of Studies

" If you have passion for oriental cultures and wish to acquire professionalism and the tools for having a crucial role in the internationalization process of companies in this market, the Master in Business Management is the key for taking a leap in superiority and will allow you to acquire a recognizable professionalism which is highly sought after by companies. "



  • 25


  • 60% F – 40% M



The Master in Business Management – Asian Markets is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.
The structure of the Master is divided into three terms:

  • First term: December -April, in Bologna
  • Second term: May-July
  • Internship: September-December

Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships. The course is enriched by 3 extensive company projects with a sectorial approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.
The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Asian Markets. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.
Given the importance of English language in business, the School offers the opportunity to participate in English conversation sessions within the classroom.


This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.

Liverani Francesca

This course, taught by a native speaking English teacher with the aid of language laboratories, is dedicated to achieving a more in depth practical English language skills, with particular emphasis on the language as it is used in business and commerce nationally and internationally. The course requires a good level of English at the start.

Gelhaus Lisa Marie

Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.

Longo Mariolina
Mura Matteo
Zanni Sara

The evaluation of how economically sound a project or investment is, determining the value of a company, understanding the fiscal variables which determine an optimal financial structure. Corporate governance, venture capital and the main issues inherent to the listing of companies on the stock exchange. The functions of the principle derived tools and their use when covering financial risks of the company.

Baschieri Giulia

The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The main topics covered are: fundamentals of computational systems, artificial intelligence, autonomous systems, conversational systems, computational logic, networks and security.

The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.

Nader Claudio
Pizzi Gabriele

Developing international markets for Italian companies assumes a working knowledge of the practices of international trade and the main standards that apply. In this course we will discuss business strategies in light of the competitive and regulatory context, with particular reference to Asian markets.

Prodi Giorgio

This course structure consists of select lectures and three company projects.

LECTURES: In Asian markets companies often use a systematic approach or one that is linked to specific opportunities. In this master we will discuss the strategies of firms and the relationships among the analysis of the Asian market in selecting new markets and commercial strategy for businesses.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company that is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as their practical feasibility and implementation potential in a real life business context.

Manaresi Angelo

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.

Zammit Alessandra

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.


Valentini Sara
Zammit Alessandra

The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.

Regattieri Alberto
Zanoni Andrea

Learning approach

The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies and presentations by companies, testimonies, group work.
The curriculum is completed with master lectures held by professionals from the worlds of business, academia and politics, with opportunities for discussion and interaction with the business world through case histories.

The program is developed in close collaboration with business partners both during the courses, split into two phases, and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
This project vision consists of:

  • A business plan (January to December) developed during the whole Master
  • 3 major projects of 1 month each (May, June and July) related to the chosen field
  • Other shorter projects within single lessons
  • The final project for the internship.


The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Asian Markets too.

The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.

The internship is an exceptional springboard, suffice it to say that six months after the end of the Full-time masters at Bologna Business School on average 90% of students work in a company.

The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.


To achieve this goal, students are involved in several workshops, among which we may list:

  • Writing a CV and a Cover Letter
  • How to create an effective Linkedin profile
  • How to prepare for a job interview


In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:

  • Initial guidance interviews
  • Specific interviews, focused on one’s own career plan
  • Continuous support to students with one – to – one sessions

career placement statistics


Monica Dibilio – Italy

Junior Trade Marketing Specialist, Coswell
Business Management - Asian Markets (A.Y. 2019/2020)

"After graduating in Oriental Languages and studying abroad, I decided to attend a Master to integrate my humanistic profile with economic skills. It is a choice that I would repeat thousand times, because you can live an educational and personal growth. I dare say that if approached with curiosity and commitment, the Master helps you to understand who you are and who you want to be. I entered the corporate environment with awareness of my abilities, but above all I am ready to carry out new projects without fear."

Giulia Colatini – Italy

Junior Retail Marketing, Automobili Lamborghini
Business Management - Asian Markets (A.Y. 2019/2020)

"This master has allowed me to continue the path started with the Bachelor’s of Asian Languages, Markets and Cultures and has refined my tools to start building a career based on my passions. The experience in BBS exceeded my expectations: I had the opportunity to study within an extremely stimulating environment and practice what I learned during the courses. However, what I appreciated the most was the continuous relationship with professors, professionals and colleagues who helped me to grow and find my way in the job market. "

Maria Giulia Minnucci – Italy

Eastern Europe PR & Marketing, Maserati
Business Management - Asian Markets (A.Y. 2018/2019)

"After a first approach to the job market, I realized that if I wanted to aim for the best companies in Italy, I would have to strengthen my economic training. After many evaluation, I landed on BBS. My choice based on the study plan and the school's placement data. The Master taught me a lot, not only in terms of hard skills, allowing me to fill the gap I had as a professional figure, but also in terms of soft skills. I learned to maximize my time, work under pressure and give my best in all conditions, thanks to the very valid professors who guided me along the way."

Lorenzo Vezzani – Italy

Junior Key Account Manager, Unigrà
Business Management - Asian Markets (A.Y. 2014/2015)

"The master changes your life. A growth from a personal, professional and human point of view. After the Master's Degree in Law, the master provided me with the necessary skills to face the labor market with a much clearer idea of what my figure could be in a structured company. The months of the classroom, the project work and the network of relationships and relationships, have been fundamental in my path. Currently they are Export Area Managers with management of customers distributed throughout Europe."

Federico De Chirico – Italy

DSC Process Lead - Global Distribution, Schlumberger
Business Management - Asian Markets (A.Y. 2013/2014)

"After the three-year degree in "Languages, cultures and societies of East Asia", I decided to enroll in the Master's program to acquire skills to be able to actually work in the company. After the lessons, I started the internship in a US multinational company operating in the energy sector where I was assigned a project of analysis and planning in the logistics field. When the internship ended, the same company offered me to stay in its European logistic center in Rotterdam."

Federica Sovrani – Italy

Account Manager EMEA - Project Management, YU RETAIL
Business Management - Asian Markets (A.Y. 2012/2013)

"The master for me meant a substantial change to my way of looking at the study. He gave me the form mentis necessary to face the business life: I could finally see the theoretical contents applied to practical cases and understand the consequences of certain choices. It was also a springboard to the world of work thanks to the countless contacts it provides and to the team of professors and professionals. I am satisfied with my choice and would repeat this path another thousand times"


The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:

  • Sending the CV book
  • Sharing internship and work opportunities
  • Presentations at the School premises
  • Career Day
  • Implementation of project works
  • Class-room activities with case studies presented by managers and/or HR professionals


Our partners are the foremost supporters of our students, with the provision of scholarships, internships and professional opportunities.

The Bologna Business School business partners for the Master in Business Management – Asian Markets are:








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The tuition fee for the Master is 12.100 euros (VAT free) to be paid in three installments:

  • First installment: 1.600 euros
  • Second installment: 6.000 euros
  • Third installment: 4.500 euros

The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PC in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.

Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna:


Participants are eligible to apply for Honor Loan with subsidised rate up to the complete coverage of the application fee.
For more information please mail to


Bologna Business School gives partial scholarships, which are merit based and awarded to students who are among-the first to classify during the selection process.

You can get support for the application costs by sponsorships through third parties i.e. public bodies, charitable foundations or companies.





Applying is open to anyone holding an undergraduate degree of the old and new system. The degree must be obtained on or before the enrollment deadline of the Master.
For auditors, an undergraduate degree is not necessary.

Admission to the Master requires the student to pass the selection process, which consists of:

  • an admission test
  • a motivational interview designed to assess the candidate’s professional plan and its consistency with the objectives of the Master


This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:

Documents to send to are:

  • CV
  • Degree certificate with accompanying transcript
  • Photocopy of you ID
  • TOEFL/IELTS/CAE certificate (optional)
  • GMAT/GRE certificate (optional)
  • Signed copies of your enrolment summary sheet and receipt for the application fee (both are downloadable from ‘studenti online’ website following registration).

The selection process will be held at Bologna Business School. In line with the number of available places, admission to the program is granted according to the position on the list of qualified candidates, drawn up on the basis of the total score awarded at the end of the admissions process.

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