The Professional Master in Business Management – Asian Markets course aims to provide the necessary skills and tools to grasp new business opportunities in the Far East, with a special focus on China and Japan.
The challenge awaiting the managers of the high-end Italian companies is to combine management with the Eastern market regulations and culture, envisaging the possibility of setting up a partnership or planning a direct presence of the organization.
The internationalization process in Asian markets cannot but be based on the analysis of real issues, to be dealt with on a daily basis by those who operate in those markets, like the issue of intellectual property and local partnerships and the ethical dimension connected to the protection of labor. Visiting professors, guest speakers and top managers in the sector will provide their view on these aspects.
Attending this Master is for many students the ideal extension of a foreign language university degree: the push towards a managerial career both with companies exporting to those countries and with Asian companies having offices in Italy.
The Master in Business Management/Asian Markets is part of the Professional Masters offer, aimed at combining business administration with the characteristics of the sectors envisaged. The program is organised in three cycles that integrate classroom activities, group work, workshops, testimonials from the business world such as BMmeetings and ends with an internship in the company, starting in September.
In addition to the general Business Administration courses and the subjects related to the specific track, there are also
Businesses need resources to succeed in new markets: get in touch with the course program manager if you wish these businesses to find you.
Programme Advisory Committee:
QS Quacquarelli Symonds is the international network focused on services, analysis and in-depth reports of post-experience and university education, geared toward international mobility and career development. The QS Online MBA Ranking is based on insights from the business world and a methodology that allows programs to be evaluated according to four parameters: Faculty and Teaching, Class Profile, Employability and Class Experience.
Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.
Director of Studies
" If you have passion for oriental cultures and wish to acquire professionalism and the tools for having a crucial role in the internationalization process of companies in this market, the Master in Business Management is the key for taking a leap in superiority and will allow you to acquire a recognizable professionalism which is highly sought after by companies. "
The Master in Business Management – Asian Markets is a full-time program structured in 1.500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship.
The structure of the Master is divided into:
Classroom participation is about 30 hours per week structured in order to allow time to work in groups, while not neglecting individual students focus and management of interpersonal relationships. The course is enriched by 3 extensive company projects with a sectoral approach (each lasting one month) that are spaced and integrated with classroom activities and case studies.
The Master offers Business Administration courses intended to consolidate the conceptual knowledge and the operational techniques that are applied to companies. There are also courses and projects with a focus on sectorial issues of Asian Markets. Business Administration courses are concentrated mainly in the first term and are common to all the Master specializations; while track specific courses and company projects take place in the second term.
For international students, the School offers the opportunity to attend a Italian Language Course course.
This course focuses on the main components of accounting, budgeting and cost analysis. In addition the course will train students on how to analyze economic-financial forecasts and budgets as well as understand the measurement and interpretation of the economic-financial performance of the company. Calculation and analysis in decision-making, management supervision, strategic control and strategic cost management will also be explored.Boccali Filippo
Corporate sustainability and the circular economy are currently among the most discussed topics internationally, also due to climate change. The aim of the course is to understand why these issues are of such importance, underlining their urgency. We will learn more about the innovation activities of operational and system processes that companies adopt to implement strategies aimed at the Circulary Economy and the transition to a low carbon business model.Miandar Toloue
This course enables executives to use financial tools to make better decisions. The teaching method combines class lectures and discussions to case studies and spreadsheet modelling to get a deeply and insightful understanding of topics in corporate finance. These topics include, but are not limited to, capital budgeting, project and company valuation and the optimal financing and hedging decisions.Flinspach Tobias
The course aims to introduce students to the most relevant issues (foundational and more advanced) of digital technologies, discussing the most important present and future consequences on the lives of individuals and on the structure and functioning of organizations and processes. The course consists of 5 seminars: Ai & Machine Learning, All-in Security, Cloud & Beyond, The Science of Data, Internet of Things.
The objective of the course in Digital Marketing is to provide the necessary knowledge for successfully implementing a marketing strategy utilizing new information technology, analyzing the needs of the client, the company communication and sales. A principally quantitative approach for measuring the effectiveness of Digital Marketing activities, which finds their natural application in an online context (e.g. Social Media, E-Commerce, Direct Marketing), without overlooking the application of new technologies in an offline context (e.g. Apps and Mobile Marketing in a modern Retailing environment). At the end of the course, it is expected that the students will have acquired a high level of knowledge on the main tools used in the field of Digital Marketing, allowing them to: define and implement a coherent Digital Marketing strategy; select the best suited tools based on strategic objectives; monitor the effectiveness by means of rigorous analytical procedures.Nader Claudio
From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.Manaresi Angelo
Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.
The course focuses on issues related to the management of materials along the supply chain, from suppliers to distribution channels. In this regard, they have a vital role. Managerial and organizational decisions made about the relationships with external companies with which we relate to, are the focal point of the course. In analyzing the vertical relationships between firms, the course seeks to develop: sensitivity to the Strategic Importance of the reports, the technical and managerial knowledge needed to deal with the decisions in the matter and organizational skills needed to manage them.Bortolini Marco
These are the key points of the omni channel strategy.
It doesn’t mean only the act of purchasing but Is covering many different aspects like: a way to increase brand awareness, a way to disclose consumer habits, a way to create groups based on similar interests. Finally, can also generate a huge number of sales. Moreover, if consumers are restricted in lockdown due the pandemic. But could be wrong if someone is considering a omnichannel strategy dedicated only to overcome the difficulties pf the pandemic. Any step forward doesn’t have a correspondent step back. Now the market is stable, some habits are consolidated, the infrastructures are working, the consumer doesn’t want abandon these facilities.
Young people (Millennials, Gen Z and Gen Y) are expecting more sophisticated ways to be close to their new lifestyle and to their culture so an omni channel strategy is not an option, it is the new business model for the brand that want to approach these markets.Gabriele Sportoletti
This course structure consists of select lectures and three company projects.
LECTURES: In Asian markets companies often use a systematic approach or one that is linked to specific opportunities. In this master we will discuss the strategies of firms and the relationships among the analysis of the Asian market in selecting new markets and commercial strategy for businesses.
COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company that is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as their practical feasibility and implementation potential in a real life business context.Gabriele Sportoletti
Developing international markets for Italian companies assumes a working knowledge of the practices of international trade and the main standards that apply. In this course we will discuss business strategies in light of the competitive and regulatory context, with particular reference to Asian markets.Prodi Giorgio
The educational sessions provide different learning methods, including lectures, simulations, discussions of case studies and presentations by companies, testimonies, group work. The curriculum is completed with master lectures held by professionals from the worlds of business, academia and politics, with opportunities for discussion and interaction with the business world through case histories.
The program is developed in close collaboration with business partners both during the courses, split into two phases, and during the three sectorial company projects; the didactic approach is totally different from traditional university courses, as the lessons of the Master provide practical tools which allow practitioners to carry out concrete projects.
Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.
University of Bologna
Associate Professor of Industrial Mechanical Systems Engineering
University of Bologna
Senior Assistant Professor
Università di Bologna
Member of the Board of Directors
Hilti Family Foundation
Full Professor of Management
University of Bologna
Junior Assistant Professor of Organization and Human Resource Management
University of Bologna
Associate Professor of Applied Economics
University of Ferrara
Senior assistant professor (fixed-term)
University of Bologna
Associate Professor of Management
University of Bologna
The integration with companies is a priority and an ever-present feature of all programs of the Bologna Business School, hence for the Master in Business Management – Asian Markets too.
The School is fully committed to creating employability, by way of a systematic career service action, constantly focused on matching at best the students’ professional projects with the needs companies have.
The internship is an exceptional springboard, suffice it to say that six months after the end of the Full-time masters at Bologna Business School on average 90% of students work in a company.
The BBS Career Service assists and supports students since the very beginning, along a training and professional development path. This is accomplished by organizing a series of workshops, with the aim of providing the fundamental tools and resources to be appropriately prepared for the labor market.
To achieve this goal, students are involved in several workshops, among which we may list:
In addition to this, thanks to the collaboration with professional career counselors, students receive a customized service, in order to understand their strengths and to build a professional development plan, which will turn out to be helpful when looking for an internship. Here follow some of the activities:
Alessandro Casolari – Italy
Area Manager, Max Mara Fashion Group
Business Management - Asian Markets (A.Y. 2021/2022)
"Following my degree in Japanese Language and Economics, and various study experiences abroad, I decided to complete my curriculum with something that could provide me with practical skills in order to be competitive in the modern job market and allow me to pursue my passions. This Master Course provided me with the skills I was looking for and allowed me to enter the job market with greater self-awareness, thanks also to the project works carried out in collaboration with important Italian companies. Now, I work as Area Manager at Max Mara Fashion Group, where I am in charge of developing and expanding the Group's licenses around the World, with frequent business trips abroad"
Michelangelo Morelli – Italy
Africa & Middle East Network Development, Iveco Group
Business Management - Asian Markets (A.Y. 2021/2022)
"The master's degree in Asian Markets helped me to fill important gaps in economics, while also using geopolitics to discover this complex but interesting field. I feared that my humanities background might be more of a constraint than a strength. On the contrary, the setting of the courses and numerous meetings with experts in the field facilitated the matching of my prior knowledge with the skills promoted by the master’s program. Thanks to BBS, I found a job in Turin for IVECO, where I am currently in charge of network management in Africa and the Middle East. A different world from the East, but still understandable thanks to the transversal skills learned"
Giulio Marino – Italy
Export Area Manager, Carpigiani Group
Business Management - Asian Markets (A.Y. 2020/2021)
"After the Master's degree in Translation and two years of work in Asia, the Master in Business Management was essential to strengthen my knowledge in the economic field, thanks to the combination of theoretical and practical part and thanks to the constant comparison with companies, professionals and classmates. Moreover, the project works gave me the opportunity to deal with companies belonging to different sectors and to improve problem solving and team working skills. In conclusion, I recommend this training course for all those who wish to enter the job market with greater awareness of their skills in the sector of specialization."
Giulia Colatini – Italy
V10 Events Support & Fleet, Automobili Lamborghini
Business Management - Asian Markets (A.Y. 2019/2020)
"This master has allowed me to continue the path started with the Bachelor’s of Asian Languages, Markets and Cultures and has refined my tools to start building a career based on my passions. The experience in BBS exceeded my expectations: I had the opportunity to study within an extremely stimulating environment and practice what I learned during the courses. However, what I appreciated the most was the continuous relationship with professors, professionals and colleagues who helped me to grow and find my way in the job market. "
Gianluca La Venuta – Italy
Sales Manager, Ethica Wines North America & Asia Pacific
Business Management - Asian Markets (A.Y. 2016/2017)
"The master's program was the turning point in my life. I improved fundamental theoretical skills on topics such as finance, economics, management, marketing and IT. I had the chance to get in touch with local business realities and confronted with everyday problems and needs of the working world. But even more crucial was sharing classes, exams and homework with fellow master's students, who later became friends and key acquaintances in both the business and personal worlds. After an internship for a wine cellar in Trentino, Italy, I started working for Ethica Wines, a wine importer in the United States. I currently live in New York and work in the sales department"
Lorenzo Vezzani – Italy
Country Sales Director, Master Martini USA - Unigrà
Business Management - Asian Markets (A.Y. 2014/2015)
"The master changes your life. A growth from a personal, professional and human point of view. After the Master's Degree in Law, the master provided me with the necessary skills to face the labor market with a much clearer idea of what my figure could be in a structured company. The months of the classroom, the project work and the network of relationships and relationships, have been fundamental in my path. Currently I work as Export Area Manager and I manage customers distributed throughout Europe."
The goal of the Career Service is also to allow students to connect with national and international companies. Over the years, Bologna Business School has managed to establish a wide-ranging network and a sound partnership with leading companies in Italy, thanks to a personalized approach, based on each company’s needs. The collaboration features the following activities:
Moreover, companies support the Master in Business Management – Asian Markets with scholarships, professional opportunities, career fairs and company presentations.
The companies that worked with us in 2021/2022 are:
ACETAIA GIUSTI ARGOTRACTORS ARTEMEST AS WATSON GROUP BARILLA BOLOGNA FIERE BUCCELLATI BULGARI CARPIGIANI CERERIA TERENZI CENTRAL APP COSWELL EAST MEDIA DIEGO DALLA PALMA COSMETIC GROUP DR SCHAR FERRETTI GROUP GRUPPO MONTENEGRO ITALTRACTOR IVECO JUST DO THE WORK KASANOVA LUXOTTICA KERING EYEWEAR LAVAZZA MAX MARA FASHION GROUP VELMAR GROUP VIDENDUM WOOLRICH
The tuition fee for the Master is 12.100 euros (VAT free) to be paid in three installments:
The fee includes participation in the Master, all the study material available through the online platform, and access to the services and facilities of Alma Bologna Business School such as: personal account for the Alma wi-fi, use of the PC in the Computer Lab, access to the study areas, access to the internal gym, special rates for the School restaurant. Furthermore, the fee gives participants the right to take advantage of the supporting activities of the School, such as the language courses and the master lectures by invitation. Free parking is also available within the BBS campus.
Additionally, with the Student Card of the University of Bologna, students have access to all of the university facilities, including over 100 libraries, digital resources and study halls (including databases and online subscriptions); the three city center canteens and all university student related discount offers. More information is available on the site of the University of Bologna: http://www.unibo.it/it/servizi-e-opportunita
At Bologna Business School we understand the importance of financial aid in supporting our students to achieve their educational goals. We are aware that an advanced, high quality training path can be a significant commitment, at the same time we also truly believe that investing in one’s future always pays back.
Bologna Business School is pleased to offer partial scholarships of 2,900 euros.
These scholarships are merit-based and will be awarded to the top-ranked candidates in the selection process. The students who come out on top in the selections will be students who not only come from strong academic or practical backgrounds but also those who display the strongest motivation to take part in this program. Winners you will be informed at the moment of admission.
In order to be admitted to the Master’s course you must have:
The admission to the Master is subject to the positive evaluation of the selection test in line with the number of places available. The selection process consists of one Aptitude Test and one English Language Test, both prerequisites to be admitted to the motivational interview in English.
For auditors, bachelor’s degree is not mandatory.
This Master’s is open to all applicants with a bachelor’s degree obtained before the enrolment deadline of each round. Application steps:
1. Register on “Students Online” by connecting to the site studenti.unibo.it
2. Select “First Level Master”.
3. Pay the participation fee for the selection (60 euro for each Master)
4. Upload the required documents online:
For further guidance, students who obtained a bachelor’s degree abroad are encouraged to check the page below: https://www.unibo.it/en/teaching/enrolment-transfer-and-final-examination/declaration-of-value-translation-and-legalization
For further information concerning the selection process and the related documents we invite you to consult the Master details here and download the following documents.CALL FOR APPLICATION INSTRUCTIONS TO APPLY TO THE SELECTION CONCENTRATION FORM CONDITIONAL ENROLLMENT