Brand Management in the International Markets

Oct 23 2023 - 5 pm - via Microsoft Teams

Expanding a brand in international markets requires balancing complex needs.
How to adapt positioning to local cultures while maintaining a consistent brand identity?
How to allocate investments between markets and short vs. long-term objectives?

In the webinar, to be held on Monday 23 October from 5 to 6 p.m. (CEST) via MS Teams platform, we will examine strategic logics for managing the complexity of a global brand.

We will discuss this with:

  • Guest: Giampiero Giunta | Senior Brand Manager at P&G and Extended Faculty at BBS
  • Moderators: Angelo Manaresi and Barbara Lorenzini

The event will be held in English.


To attend the event, please fill in the registration form.