Brand Management in the International Markets

Name: Brand Management in the International Markets
Start: 2023-10-23T17:00:00+02:00
End: 2023-10-23T18:00:00+02:00

Oct 23 2023 - 5 pm - via Microsoft Teams

Expanding a brand in international markets requires balancing complex needs.
How to adapt positioning to local cultures while maintaining a consistent brand identity?
How to allocate investments between markets and short vs. long-term objectives?

In the webinar, to be held on Monday 23 October from 5 to 6 p.m. (CEST) via MS Teams platform, we will examine strategic logics for managing the complexity of a global brand.

We will discuss this with:

Guest: Giampiero Giunta | Senior Brand Manager at P&G and Extended Faculty at BBS
Moderators: Angelo Manaresi and Barbara Lorenzini

The event will be held in English.

To attend the event, please fill in the registration form.

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