Italy Associate Dean - Associate Professor of Entrepreneurship and Innovation Management University of Bologna Core Faculty
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Riccardo Fini is an Associate Professor at the School of Engineering of the University of Bologna, a Research Fellow at Imperial College Business School London and he’s serving as Director of the Entrepreneurship Hub of BBS. He previously researched at the University of Bolzano, Case Western Reserve University Cleveland, Ecole des Mines de Paris and University of California Los Angeles. He graduated in Engineering Management and received his PhD in Business Administration from the University of Bologna. His research focuses on technology management, technology transfer and entrepreneurship. During his university studies he was an entrepreneur in the eyewear and advanced mechanics industry.


The course, whose nature is predominantly applicative, aims to develop a practical orientation towards entrepreneurship, providing the strategic and operational tools for the creation of new ventures and their subsequent development.

Lectures and readings provide an introduction to the topics to be covered in a business plan:

  • business idea evaluation
  • market and industry analysis
  • product/service and intellectual property protection
  • business model and operations
  • financials in the new venture creation process
  • engaging investors
  • art of pitching
Design, Fashion and Luxury Goods
Food and Wine
Supercars, Superbikes and Motorsports
Automation and Robotics
Green Energy and Sustainable Businesses

This course provides a full overview of the strategic and operational planning tools of the business, through a guided illustration of the business plan, its contents, and the multiple purposes for which it may be usefully employed in both creating and developing a business.

  • Mindset entrepreneurial and Business Plan
  • Market and sector analysis
  • Workshop: tools for market and sector analysis
Business Plan