Associate Professor of Innovation Management and Entrepreneurship University of Bologna Core Faculty
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Riccardo Fini is a full professor of management engineering and coordinator of the PhD in management at the University of Bologna (UNIBO). He is visiting professor at Imperial College London (ICL), Nord Business School Bode, Gent University and Danish Technical University. He is also the director of the entrepreneurship hub and the master in entrepreneurship at Bologna Business School. He works on topics related to innovation management and entrepreneurship. He holds two Marie Curie fellowships and has researched at the University of Bolzano, Case Western Cleveland, Ecole des Mines Paris and ICL. He has published in journals such as the Academy of Management Journal, Entrepreneurship Theory & Practice, Journal of Business Venturing, Journal of Management Studies, Organisation Science, Research Policy and Strategic Entrepreneurship Journal. He is an Associate Editor of the Journal of Technology Transfer, and his research has been featured in Il Sole24Ore, Nature, Times Higher Education and The New York Times. He is a co-founder of the spin-off company FieldRobotics.


The course, whose nature is predominantly applicative, aims to develop a practical orientation towards entrepreneurship, providing the strategic and operational tools for the creation of new ventures and their subsequent development.

Lectures and readings provide an introduction to the topics to be covered in a business plan:

  • business idea evaluation
  • market and industry analysis
  • product/service and intellectual property protection
  • business model and operations
  • financials in the new venture creation process
  • engaging investors
  • art of pitching
Design, Fashion and Luxury Goods
Food and Wine
Supercars, Superbikes and Motorsports
AI and Manufacturing
Green Energy and Sustainable Businesses

This course provides a full overview of the strategic and operational planning tools of the business, through a guided illustration of the business plan, its contents, and the multiple purposes for which it may be usefully employed in both creating and developing a business.

  • Mindset entrepreneurial and Business Plan
  • Market and sector analysis
  • Workshop: tools for market and sector analysis
Business Planning