Lorenzo Dal Maso is an Associate Professor of Financial Accounting at the Alma Mater University of Bologna, where he teaches Financial Analysis and International Accounting. He is also the program coordinator of the MSc in Economia, Consulenza e Professioni. Before joining the University of Bologna, he was an Assistant Professor of Financial Accounting at the School of Economics Erasmus in Rotterdam and ESSEC Business School in Paris. He has been a visiting professor at the accounting department of the Edinburgh Business School and Bauer College (University of Houston). The core of the research agenda delves into the domain of equity valuation, particularly emphasizing the complex interplay between climate-related challenges and their impact on corporate valuation. His work has been featured in top-tier international journals, including the Journal of Financial Stability, Contemporary Accounting Research, Journal of Accounting & Public Policy, Energy Economics, Journal of Environmental Management, and the Journal of Business Ethics. Additionally, he serves on the editorial boards of prestigious European journals like The International Journal of Accounting, Accounting Forum, Accounting in Europe, and the European Accounting Review. He is also a qualified Chartered Accountant and Legal Auditor, primarily engaging in technical consulting on business valuation and the valuation of intangibles.
This course aims at:
On completion of the course, students should:
The price of costs, competition and perceived value. Cost based pricing. Competition based pricing. Analyzing and measuring the value as perceived by the client. Customer based pricing. Techniques and tools for analysis. Pricing strategies: price distinction, price bundling and unbundling. Price competition and value competition: how to avoid price wars.
Marketing ManagementThe course aims to explore the principles of financial statement analysis. It provides the participants with a framework to understand how businesses’ value and risks are captured in financial statements and price them correctly.
Data Science and Business Analytics