Ketian
Dou

Professor Ketian Dou is a marketer who brings together data-driven insights, cultural sensitivity, and creative intuition into the work she does. She studied Engineering at The University of British Columbia (Canada), Design, Fashion, and Luxury Goods at Bologna Business School’s Global MBA program, and Digital Media Design at Harvard University (USA). She was the Head of China Go-to-Market and digital media at SSENSE, a luxury fashion e-Commerce company that partnered with hundreds of designers (such as Alexander McQueen, Balenciaga, Balmain, Bottega Veneta, Brunello Cucinelli, Cartier, Christian Louboutin, Dolce&Gabbana, Fendi, Gucci, Max Mara, Saint Laurent, Thom Browne, Valentino, Versace, etc) and established the company’s presence in the Chinese market. Later, she became the Head of Paid Social and Influencer Marketing at Udemy Inc and participated in the company’s journey to IPO.
Today, Ketian works on the central marketing team at Amazon, responsible for the automated marketing programs and creator/influencer programs. She teaches the Digital and Data Marketing Communications at West Virginia University, Marketing Management at Bologna Business School, and Digital Project Management to corporate clients. She is also an advisor and a consultant for GLG, Capvision, AlphaInsights, Dialectica, Guidepoint, Third Bridge, and Stream Research. Having lived in 7 countries and worked in a diversity of industries, Ketian loves studying the psychological and cultural influences behind market phenomena, as well as leveraging data to advocate for marketing initiatives.
Ketian enjoys traveling (visited 40+ countries and counting), hiking, making soundscapes, and occasional piloting (she learned to fly in old Cessna 152s). As a BBS alumna, she is excited to share her experience and help support students who are interested in a career in Marketing.