Patrizia
Cianetti

Italy Marketing and Communication Director Ducati Motori Holding Adjunct Faculty
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COURSES

Through the development of concrete business cases, this course aims at developing the fundamental skills of content creation and content marketing strategy. Leveraging all the theories and tools related to the digital world, students will learn to apply them to the business goals that are more common in international companies.

Digital Marketing and Communication

The course has the objective, through the development of concrete business cases, to gain familiarity with the development a customer experience with specific regards to the supercars, superbikes and motorsport brand.

Leveraging theories from CRM, marketing and digital world, to develop the skills to apply them to the business goals that are common to organizations.

Supercars, Superbikes and Motorsports