Paolo Di Marco, Founder | BBS

Di Marco

Di Marco
Italy Founder PD For Performance Development and Adjunct Professor Università di Bologna Adjunct
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Paolo Di Marco is Founder of Pd For, managing consultancy. In Master and Business Administration he acquired various working experiences as head of R&S and as Product Manager. From 1998 he is managing consultant and primarily is occupied in Project Management and the development of economic-financial performance in strategic area (Balanced Scorecard),which looks at the Value Creation. He is Professor in International Marketing and professor (on contract) in Business Economics at the University of Bologna.


CORE COURSE – The objective of the course is to provide participants with the knowledge and skills that can be useful at the beginning of the entrepreneurship process, during the phase of conceptualizing new business ideas. Focus will be placed on the subjects of recognition of entrepreneurial opportunities, feasibility analysis of a new business idea from the organizational, strategic and economic-financial points of view, concluding with a business plan.

Technology and Innovation

Today’s competitive challenge is harsher, but is also more open to innovative solutions based on a sound methodological approach and adequate operational instruments. The goal of this didactic phase, one which represents a synthesis and linkage with preceding courses, is to delve further into select managerial knowledge tools such as business plan, benchmarking and balanced scorecard.

MBA Part-Time (Weekend)

The decision making process of the company and strategic positioning, the evaluation of the politics involved in each of the activities of a company. Analysis of the critical success factors in the related market, the resources and the specific competencies of a company. The process of creating value and the role of relationships with other companies within the business system. Business Plan and its deployment.

Finance, Control and Auditing
  • The business plan: structure and contents
  • Defining the value proposition of products/services
  • Developing the different types of plans
  • The economic-financial feasibility data
  • Formalizing and communicating the business plan
General Management Program
  • Cost and margin configurations
  • Most widely used costing methods implemented by companies
  • Main pitfalls in the determination of product cost
  • Using costs and margins for decisions
General Management Program
  • The company economic and financial profile
  • The financial statement analysis in the management framework
  • Financial statement indexes and their interpretation
General Management Program
  • Constructing the business model
  • Constructing the competitive advantage
  • Identifying growth opportunities
  • Managing the activity portfolio
  • The strategy definition and implementation
General Management Program