Paolo
Di Marco


Di Marco
ITALY Founding Partner PDFOR Consulenza Direzionale Adjunct Faculty
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Paolo di Marco is a Founding Partner of “PDFOR Management Consulting,” a management consulting firm that carries out projects and development in the areas of business management.
In university at the Alma Mater Studiorum of Bologna, he holds the position of contract professor of CLAMM “Economics and Business Management”, PAO “Organization and Corporate Structures”, MAMS “ Corporate Budgets and Management Control”, MAMS “Management and Organization of Sports Activities”.
A lecturer at Bologna Business School, in the areas of “Management Control” and “Business Strategy,” he is in charge of the teaching direction of the General Management Program (GMP). Paul is didactic manager and lecturer of several courses within the Master in Marketing&Sales, Master in Digital Marketing for T / EM, Master in Finance, Control and Auditing, Master in Tech Innovation. EMTIM, MBA Master, Corporate Master for leading Italian companies.
His research interests are in strategic development (Business Plan, Business Model) and strategic economic and financial performance (Dashboard, Competitive Cruise Control) and Organizational Development (Change Management, Project Management, Business Networks).
He has gained several work experiences as R&D Manager and Product Manager.
In 1997, he attended the MBA Master at Bologna Business School, after graduating in Engineering from the University of Udine (110/110 cum laude).

 

COURSES

The objective of the course is to provide participants with the knowledge and skills that can be useful at the beginning of the entrepreneurship process, during the phase of conceptualizing new business ideas. Focus will be placed on the subjects of recognition of entrepreneurial opportunities, feasibility analysis of a new business idea from the organizational, strategic and economic-financial points of view, concluding with a business plan.

Technology and Innovation

Today’s competitive challenge is harsher, but is also more open to innovative solutions based on a sound methodological approach and adequate operational instruments. The goal of this didactic phase, one which represents a synthesis and linkage with preceding courses, is to delve further into select managerial knowledge tools such as business plan, benchmarking and balanced scorecard.

MBA Weekend

The decision making process of the company and strategic positioning, the evaluation of the politics involved in each of the activities of a company. Analysis of the critical success factors in the related market, the resources and the specific competencies of a company. The process of creating value and the role of relationships with other companies within the business system. Business Plan and its deployment.

Finance, Control and Sustainability

  • The business plan: structure and contents
  • Defining the value proposition of products/services
  • Developing the different types of plans
  • The economic-financial feasibility data
  • Formalizing and communicating the business plan
General Management Program

  • Cost and margin configurations
  • Most widely used costing methods implemented by companies
  • Main pitfalls in the determination of product cost
  • Using costs and margins for decisions
General Management Program

  • The company economic and financial profile
  • The financial statement analysis in the management framework
  • Financial statement indexes and their interpretation
General Management Program

  • Constructing the business model
  • Constructing the competitive advantage
  • Identifying growth opportunities
  • Managing the activity portfolio
  • The strategy definition and implementation
General Management Program

  • The business plan: structure and contents
  • Defining the value proposition of products/services
  • Developing the different types of plans
  • The economic-financial feasibility data
  • Formalizing and communicating the business plan
Hybrid MBA