Paolo
Di Marco


Di Marco
Italy Owner PD For - Consulenza Direzionale Adjunct Faculty
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BIO

Founding partner of “PDFOR Consulenza Direzionale”, management consulting company, realizing projects to develop the different areas of business management.
In the university context at the Alma Mater Studiorum of Bologna, he is an adjunct professor of CLAMM “Economics and Business Management”, PAO “Company organization and structures”, MAMS “Company Financial Statements and Management Control”, MAMS “Management and Organization of Sports Activities”.

He is involved in teaching activities in Bologna Business School, in the areas “Management control” and “Business strategy”.
He is in charge of the didactic direction of the General Management Program (GMP).
He is didactic manager and teacher of several courses for the Master in Marketing & Sales,
Master in Digital Marketing for T / EM, Master in Finance, Control and Auditing, Master in Tech. Innovation EMTIM, Master MBA, Master Corporate for important Italian Companies.
His research interests concern the strategic development (Business Plan, Business Model) and economic and financial strategic performance (Dashboard, Competitive Cruise Control) and Organizational Development (Change Management, Project Management, Enterprise Net).
He has gained several work experiences as R&D Manager and Product Manager.
In 1997 he attended the MBA Master at Bologna Business School, after graduating in Engineering at the University of Udine (110/110 cum laude).

COURSES

CORE COURSE – The objective of the course is to provide participants with the knowledge and skills that can be useful at the beginning of the entrepreneurship process, during the phase of conceptualizing new business ideas. Focus will be placed on the subjects of recognition of entrepreneurial opportunities, feasibility analysis of a new business idea from the organizational, strategic and economic-financial points of view, concluding with a business plan.

Technology and Innovation

Today’s competitive challenge is harsher, but is also more open to innovative solutions based on a sound methodological approach and adequate operational instruments. The goal of this didactic phase, one which represents a synthesis and linkage with preceding courses, is to delve further into select managerial knowledge tools such as business plan, benchmarking and balanced scorecard.

MBA Part-Time (Weekend)

The decision making process of the company and strategic positioning, the evaluation of the politics involved in each of the activities of a company. Analysis of the critical success factors in the related market, the resources and the specific competencies of a company. The process of creating value and the role of relationships with other companies within the business system. Business Plan and its deployment.

Finance, Control and Auditing
  • The business plan: structure and contents
  • Defining the value proposition of products/services
  • Developing the different types of plans
  • The economic-financial feasibility data
  • Formalizing and communicating the business plan
General Management Program
  • Cost and margin configurations
  • Most widely used costing methods implemented by companies
  • Main pitfalls in the determination of product cost
  • Using costs and margins for decisions
General Management Program
  • The company economic and financial profile
  • The financial statement analysis in the management framework
  • Financial statement indexes and their interpretation
General Management Program
  • Constructing the business model
  • Constructing the competitive advantage
  • Identifying growth opportunities
  • Managing the activity portfolio
  • The strategy definition and implementation
General Management Program
  • The business plan: structure and contents
  • Defining the value proposition of products/services
  • Developing the different types of plans
  • The economic-financial feasibility data
  • Formalizing and communicating the business plan
Hybrid MBA