Tourism Manager
A Tourism Manager is a professional responsible for managing and developing tourist destinations, travel packages, and marketing activities related to the tourism industry. Their responsibilities include planning, promoting, and managing tourist attractions and experiences, with the goal of attracting visitors and ensuring a satisfying and sustainable experience.
Depending on the level of expertise, salaries can vary significantly[1]. A junior professional can expect an annual salary between €30,000 and €45,000 in Europe, while a senior professional can earn between €50,000 and €90,000. In the global market, a junior earns between $40,000 and $60,000, and a senior can earn between $70,000 and $120,000 annually.
Heritage Project Manager
The Heritage Project Manager oversees projects related to the conservation and enhancement of cultural and historical heritage, with a particular focus on museums, archaeological sites, monuments, historical buildings, and valuable collections.
This professional is crucial for ensuring that cultural resources are preserved, protected, and promoted for future generations, while also ensuring public access and engagement.
A figure straddling the private and public sectors, a junior Heritage Project Manager can earn between €35,000 and €45,000 annually in Europe, and between $40,000 and $60,000 globally. A senior professional can earn between €50,000 and €80,000 in Europe, and between $70,000 and $120,000+ globally.
Product Manager – Tourism Industry
A Product Manager in the tourism sector is a professional responsible for the design, development, management and promotion of tourism products. These “products” can include vacation packages, customized itineraries, tourist experiences, activities or services related to tourism, such as excursions, guided tours, cultural experiences or hotel or resort stay packages.
Through market analysis and trend research, the Product Manager designs and develops new products, coordinates suppliers and partners, and manages communications to offer fresh and exciting experiences in the tourism sector.
In Europe, a Tourism Product Manager can expect an average salary between €30,000 and €40,000 annually, and between $40,000 and $55,000 globally. A senior professional can earn between €50,000 and €80,000 annually in Europe, and between $70,000 and $120,000 globally.
Hotel Manager
A Hotel Manager is responsible for the operational management of a hotel or other accommodation facility. Their primary goal is to ensure the hotel runs efficiently and that guests have a positive experience, both in terms of services and comfort.
This role includes a wide range of responsibilities, from managing daily operations to controlling budgets, supervising staff, and implementing company policies.
A junior professional can earn between €30,000 and €45,000 annually in Europe, and between $40,000 and $55,000 globally. Senior positions typically offer salaries between €50,000 and €80,000 annually in Europe, and between $60,000 and $120,000 globally.
Communication and PR Manager
A Communication and PR Manager is a key figure in managing the image, reputation and communication of a company or brand, both internally and externally.
This role is crucial to building and maintaining positive relationships with the media, customers, partners and other stakeholders, ensuring that information is disseminated correctly and consistently. In a corporate context, the Communication and PR Manager performs strategic and operational functions, manages the brand image, develops communication strategies and liaises with the media.
This professional can earn between €30,000 and €45,000 annually for a junior position in Europe, and between $45,000 and $65,000 globally. For senior roles, salaries range from €50,000 to €90,000+ annually in Europe, and between $70,000 and $150,000+ globally.
An Event Project Manager is responsible for planning, organizing and managing events, and coordinates all phases of a project related to special events, conferences, trade shows, product launches, corporate events, festivals, and other types of live experiences.
This professional ensures that the event stays within budget, on time, and meets participants’ expectations while managing the team involved and the resources necessary to make the event successful.
In Europe, a junior Event Project Manager can expect a salary between €30,000 and €40,000 annually, while a senior professional can earn between €45,000 and €80,000+ annually. In the global market, junior salaries range between $40,000 and $55,000, while senior professionals can earn between $60,000 and $120,000+ annually.
Destination Manager
The Destination Manager is responsible for the management and promotion of tourist destinations, to develop and coordinate tourist offers, attractions and services to acquire visitors and improve the overall traveller experience.
Working closely with tour operators, local authorities, hotels, restaurants, and other facilities, the Destination Manager is responsible for creating tourist packages, managing events and promoting a tourist destination locally, nationally or internationally.
A junior professional in this field can expect an annual salary between €25,000 and €35,000 in Europe, and between $35,000 and $50,000 in the USA and globally. A senior professional can earn between €50,000 and €75,000 annually in Europe, and between $60,000 and $120,000+ globally.
Tour Operator / Product Manager per il Turismo
A Tour Operator or Product Manager in tourism is responsible for designing, developing, and managing travel packages and services related to tourism. Their main function is to create and manage the tourist offer, taking care of all aspects related to the planning of trips, experiences, and services for customers. This role requires a keen attention to detail, managing suppliers, and creating unique experiences for tourists.
A junior Tour Operator or Product Manager in the tourism sector can expect salaries between €35,000 and €50,000 annually in Europe, and between $45,000 and $70,000 globally. For senior roles, salaries range from €55,000 to €90,000 annually in Europe, and between $80,000 and $130,000 globally.
[1] For all the professional roles analyzed, salaries vary depending on the country and city: in major European capitals (London, Berlin, Paris), salaries are generally higher than in the rest of the EU. For the global market, we consider advanced non-EU countries, averaging salaries from the USA, South America, China, and Russia.
Sources: Glassdoor, Indeed, LinkedIn
