Gabriella
Gentile
Adjunct professor University of Bologna Core Faculty
Maria Gabriella Gentile has been a contract professor at the Department of Languages, Literatures, and Modern Cultures at the University of Bologna, teaching Management of Cultural Events (Master’s Degree in Language Society and Communication) since 2007. Since 2021, she has been a professor of the Events and Planning Management course within the Master in Business Management at the Bologna Business School. At BBS, she previously taught Marketing and Congress Communication within the Master in Digital Marketing for Tourism and Event Management during the academic years 2015-2016 and 2016-2017. In this context, she is involved in designing training activities and lectures in various master’s programs and courses offered by public and private entities at the national level.
From a professional perspective, she has gained experience in the congress industry, starting her career in 1983 at the Palazzo dei Congressi in Bologna, where she held various roles, including Commercial Management. In 2001, she founded Meeting Consultants Srl, a company specializing in design and consultancy for promotion, marketing, communication, and organization in the congress field. In this capacity, she has collaborated on and implemented projects for numerous private structures, entities, and public institutions in Italy and abroad.
She has consistently been involved in the activities of major national and international meeting industry associations, holding various roles in their Boards of Directors (IAPCO, Meet in Italy, MPI-Italy Chapter, Federcongressi&eventi). Since 2022, she has been the President of Federcongressi&eventi, the association representing the congress industry supply chain in Italy.
COURSES
Dalla progettazione e gestione di mega eventi di massa come concerti e grandi community (come il mega concerto con la community dei Foo Fighters) alla gestione di eventi che sono l’intersezione tra dinamiche turistiche, culturali, fieristiche e commerciali (come Artefiera), la capacità di collegare progettazione e gestione è fondamentale per avere sia una buona riuscita degli eventi sia per innescare la costruzione di lungo periodo della brand equity dell’evento e della manifestazione. Il docente, tra le persone più dinamiche negli ultimi anni a Bologna in questo ambito, ha i contenuti, soprattutto di esperienza pratica e la capacità comunicativa necessaria per coinvolgere gli studenti e avviarli verso questo settore.
From the design and management of mega mass events such as concerts and large communities (such as the Foo Fighters’ mega community concert) to the management of events that are the intersection of tourism, cultural, trade fair and commercial dynamics (such as Artefiera), the ability to link design and management is fundamental to both the success of events and to trigger the long-term construction of the brand equity of the event and the event. The lecturer, one of the most dynamic people in this field in Bologna in recent years, has the content, above all practical experience, and the necessary communication skills to engage students and initiate them into this field.
Business Management – Tourism, Heritage and Events