Annamaria
Cofano


Cofano
ITALIA Management Consultant – WeDoLab WeDoLab Adjunct Faculty
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BIO

Annamaria Cofano is co-founder of the strategic consulting firm WeDoLab, with a specialization in Marketing and Sales Management. She has been collaborating with Bologna Business School since 2010, where she teaches Sales Management at the Part-Time MBA and Hybrid MBA. Before starting the consulting business, she gained a multi-year business career both in multinational companies and in SMEs, with a specialization in consumer goods. Her interests range from Brand Management to Trade Marketing and Key Account Management. She was an adjunct professor of Marketing Management and International Marketing at the University of Bologna. She graduated in Economics and attended the Marketing Laboratory at Profingest.

COURSES

The construction of a sales network. The selection and motivation of the sellers. Evaluating of sales projections. The management of the customer portfolio. The construction of the incentive system. The economic and financial assessments for the sales manager. Key accounting management.

MBA Part-time (Evening)

The construction of a sales network. The selection and motivation of the sellers. Evaluating of sales projections. The management of the customer portfolio. The construction of the incentive system. The economic and financial assessments for the sales manager. Key Account Management.

Hybrid MBA