Italy Marketing & Quality Manager Caab Adjunct Faculty
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Duccio Caccioni is an agronomist and agribusiness expert. He is Marketing & Quality Director of Centro AgroAlimentare Bologna (CAAB), President of the Stock Exchange for Biological Products of the Chamber of Commerce of Bologna, editor of internationally published Fresh Point Magazine and member of the Board of Directors of the international NGO Action Aid. He is furthermore an active publicist in Italy and abroad and author of books and documentaries on the subject agriculture and agribusiness. He has lectured at the universities of Bologna, Parma, Palermo, Oslo and Glasgow. He previously worked as a researcher at the University of Bologna and as an agronomist in many countries in the developing world.


This course structure consists of select lectures and three company projects.

LECTURES: Focus on the management of companies in the high-end food and wine business, which requires knowledge of issues unique to each sector and the problems of the value chain. Such management also necessitates an awareness of the repositioning activities of traditional companies which, starting from a medium or medium-high product, develop excellence in terms of production and distribution.

COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

Gestione d’Impresa – Food & Wine