HIGHLIGHTS

29 Jan

Why attend a Global MBA

“Through the Global MBA, we aim to develop the leadership skills of the students, and not only to strengthen technical skills. In this way, they will be able to carry out all types of management activities", says Marcello Russo, Director of the Global MBA. Attending a Master in Business Administr (more..)
28 Jan

The Business Strategy course held by Nicola Boari in BBS

For the students of the Global MBA Supercars, Superbikes and Motorsports, the Business Strategy course started by Nicola Boari, Chief Brand Diversification Officer at Ferrari. In the company since 2010 as Director of Product Marketing and Market Analysis, since September 2018 Boari has been respons (more..)
28 Jan

Big Data Expert: how data produces value

Among the profiles most requested by the world of work, we find the Big Data Expert, a professional able to analyze a large amount of data to improve a company's performance. A complex figure who knows how to extract information from different sources and interpret it to track trends, optimize proc (more..)
24 Jan

Martina Grimaldi: how to manage the defeat

Whether it is a failure to promote or an unsuccessful job interview, the career of a professional may not reach the desired goal exactly as it can happen to a sportsman on the track, on the field or, as in the case of Martina Grimaldi, in the swimming pool. The Bolognese swimmer - world champion i (more..)
23 Jan

Feedback as a tool for corporate leadership: the story of a GMBA student after the company visit in Philip Morris

"Imagine for a second you are stepping into the iRobot movie, now close your eyes and imagine inhaling the smell of a thousand mints. Open your eyes to the realisation you look a little bit weird doing this in front of your phone: this is how the inside of the new headquarters of Phillip Morris feel (more..)
22 Jan

The impact of Big Data on the Customer Journey

Need, research, purchase, evaluation, loyalty: these are the phases of the traditional purchasing process, which has undergone a profound change in recent years. Among the trends detected, the role of big data has an increasingly predominant weight in the digital strategy. “A datum is a number, bu (more..)
20 Jan

Art City. A week of Contemporary Art in Bologna

Until January 26 Bologna hosts the eighth edition of Art City, a rich program of events dedicated to art and creativity. A unique opportunity for our students and our Faculty to immerse themselves in the contemporary art scene that dialogues with different spaces: museums, libraries, public and p (more..)
17 Jan

WSET, the official formation of Wine & Spirit at BBS

For the first time, Bologna Business School offers to the students of the Global MBA in Food and Wine the opportunity to access the course to obtain the WSET - Wine & Spirit Education Trust certification, the world leader in training on wines and spirits for the professionals in the wine and bev (more..)
17 Jan

Sustainability and Clean Growth: the UK Strategy

"Cut emissions can be win-win": it is with these words that the British Ambassador in Italy Jill Morris opened the meeting - the first of the year 2020 - with the Community of Bologna Business School, dedicated to the theme of climate change, entitled "Sustainability and Clean Growth: the UK Strateg (more..)
15 Jan

Global MBA, registration deadline: 25 February 2020

There is time until February 25, 2020 to register for the first selection round for the 2020/2021 edition of the Global MBA of Bologna Business School. BBS Global MBA is a 12-month full-time program based in Bologna. Held entirely in English by international teachers, managers and entrepreneurs, t (more..)
02 Jan

Business Strategy: the secret to business success

"A good strategy is a strategy that produces results for the company", says Andrea Cinti Luciani, Scientific Director of the Master in Business Administration. When we talk about business strategy, we mean the set of decisions that managers take to reach specific company objectives that are include (more..)