Recruiting: HR Trends for 2025

24 June 2024

The world of human resources management is constantly evolving and must adapt to the rapid and unpredictable changes in the market.

An analysis of the most current perspectives allows us to identify some trends for 2025.

Big data will play a more central role: companies are increasingly investing in technological tools to collect and analyze data on employees, users, and potential talents to make evidence-based decisions and predict future trends. Big data can be used to optimize recruiting processes, identify the most in-demand skills in the job market, and find areas for improvement within the organization.

Recruiting as a common goal: companies are recognizing the importance of having a well-motivated team of talents to grow and remain competitive. This means that recruiting is no longer just an HR department task, but involves the entire organization in identifying the best talents and ensuring their successful integration into teams.

Again, by 2025, there will be a trend on skills instead of job titles. Companies have realized that assessing employees’ skills and abilities is more meaningful than a mere job description. This means there could be more growth and development opportunities for professionals who demonstrate having cross-functional and adaptable skills for different contexts and tasks.

However, the most clear and decisive trend is the increased focus on the candidate: after years of rigid and “blind” selection grids and formats, it has become evident how high the risk of losing talents that do not fit into standard search criteria is. The candidate must return to the centre of the recruiting process, and it is essential to ensure a positive experience for candidates from the earliest stages of the selection process, personalizing the paths and empathizing with the people the company want to invest in.

Greater attention to the candidate, the increasingly central role of big data, recruiting as a common organizational goal, and the importance of skills over job titles. These are the trends extrapolated from a complex and unpredictable market for the coming year.

The Master in HR & Organization at BBS, the first inter-university Master’s program in HRO – in collaboration with the Universities of Bologna, Ferrara, Modena, and Reggio Emilia – conducted in English and among the few EFMD-accredited programs, aims to create HR professionals capable of improving companies’ competitiveness and workers’ well-being; leaders in the recruiting processes who can guide one of the most important and in-demand sectors of today’s market.


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