How is the Role of the Data Analyst Evolving?
26 June 2024The role of the data analyst has undergone significant evolution in recent years due to the increasing importance of data in the digital world. It is now a crucial professional figure for companies across all sectors, as they need experts to analyze and, more importantly, interpret large amounts of data and provide relevant and strategic insights.
Established technologies such as machine learning and AI are radically changing how data analysts work. In the past, analysts primarily focused on data mining and analysis. Today, they must be able to use advanced predictive analytics tools to obtain more precise and meaningful results.
Market trends show a constant increase in the demand for data analysts worldwide, as companies increasingly seek to improve internal processes and make informed decisions. According to a recent study by Glassdoor, the number of job offers for data analysts has increased by 29% over the past year, confirming the market’s relentless demand for this professional role.
The interaction between the role of the data analyst and the development of new technologies is becoming more evident. The growth in investments in data analysis tools and software is constant, as are the skills required to effectively manage the results obtained.
Extracting useful information from data on user behaviour, purchasing preferences, and market trends to guide marketing and sales strategies is now a priority for companies, as is managing the cybersecurity of information processed.
The role of the data analyst is rapidly evolving and requires adaptability to changes and advanced skills.
The best way to be prepared for these challenges is to train at a school founded on the dual foundation of business and technology. Bologna Business School has its roots in both the scientific sector of the University of Bologna and the business world.
The blend of these two forms of knowledge gives rise to cutting-edge courses such as the Professional Master in Data Science & Business Analytics: a full-time, 12-month, English-language program designed to provide specialized and interdisciplinary training for those who wish to acquire data analytics skills.
Alternatively, the Professional Master in Marketing Management, track Data Marketing and Analytics: a full-time, 12-month program in English-language, offers a systemic approach that combines analysis and creativity in the marketing world, with a more vertical immersion in digital culture.
Two Master’s programs focused on one of the most crucial elements in business today: data, its analysis, understanding, and translation into winning strategies.
