Bologna Business School Bologna
Business School

MASTER IN DIGITAL MARKETING & COMMUNICATION

ABOUT THE PROGRAM

The Master in Digital Marketing & Communication is a full-time program taught entirely in English, aiming to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution.

Together with the partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM e WPP, this Master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications.

Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content.
BBS offers scholarships of 6.000 euro and 4.000 euro to the most meriting students of the Academic Year 2019/2020.


key facts

Format

Full-time

Language

English

Start

November 2020

Location

Bologna (Italy)

CFU/ECTS

60

Duration

12 months


CAREER DEVELOPMENT

The Career Development Department will help participants to pursue their own career goals and will support them in the job seeking process. It is dedicated to career exploration and fulfillment. A qualified career counselor will assist students with a variety of services and resources: career development sessions & advice, one-to-one counseling, and more.

The internship acts as a perfect professional springboard, especially considering the fact that just six months after graduation, the full-time masters of BBS rank 91% placement on general average.

Companies belonging to our network contribute to the program by taking part in master lectures, organizing company visits, project works, and offering scholarships, internships and professional opportunities:

ACCENTURE  YOOX NET-A-PORTER GROUP  GOOGLE  GROUPm   IBM   THE BOSTON CONSULTING GROUP   WPP  WEBRANKING   DIENNEA MAGNEWS   LAMBORGHINI AUTOMOBILI   ERNST & YOUNG   DUCATI   H-ART   PRO WEB CONSULTING   BOBST   NIMAI  DIGITAL MAGICS  MONRIF GROUP and more.


ALUMNI VOICES

KARLIS LAKSTIGALA – LATVIA

Key Account Manager, ‎Henkel Baltic


“The Master in Digital Marketing & Communication is the right program for people who are willing to learn different ways and perspectives about marketing and communication. With a focus on group projects this master better prepares students for the working environment and gives a better understanding of marketing project life and implementation.”

ANASTASIA LESHCHENKO – RUSSIA

Digital Analyst, Webranking


“In the beginning I consider the Master as the very strategic move. Although it was unforgettable: interesting lectures, challenging teamwork, enriching cultural experience etc, it wouldn’t have been that much valuable for me if I hadn’t completed the initial goal: find a place I’ll be happy to work in, I dreamed about.”

Fondazione Bologna University Business School · info@bbs.unibo.it · P.I. - C.F. 0295311201