Roberto
Ciacci


Ciacci
Italy Chief Marketing Officer and Chief Technical Officer Robintur Travel Group Adjunct Faculty
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BIO

Roberto Ciacci is Chief Marketing Officer and Chief Technical Officer of Robintur Travel Group (Coop Alleanza 3.0 Group), a large player in the travel sector in Italy, renowned for BTExpert, Robintur and Viaggi Coop brands. He studied Telecommunications Engineering and later specialized in Marketing and Project Management at the Profingest Business School.
Since 2015 he is adjunct professor of “Digital Strategy and Social Media Marketing” and “Digital Platforms” at BBS Master in Digital Marketing & Communication.
Previously he was Marketing and Communication Director of Eden Viaggi (now Alpitour Group), Digital Marketing Manager of Automobili Lamborghini S.p.A. (Audi-Volkswagen Group), Marketing Specialist and Digital Project Manager at CINECA, the largest Italian supercomputing center.
While at Lamborghini he built the entire digital cosmos: from the multilingual international brand site to success on social media, up to the connected super sports car strategy.
As a freelance consultant, marketing and digital transformation expert, he realized or contributed to various innovation projects for corporate enterprises, SMEs and public bodies (CNA Nazionale, Granarolo, Alfa Wassermann, Municipality of Casalecchio di Reno, Ferrari, Veneto Region, ASTER, Librerie Coop among others).

COURSES

The course is divided into three modules: Email Marketing, Web, SEO & Web Analytics. The course aims at preparing students to understand the digital marketing tools ecosystem; acquire email marketing automation know-how, develop the ability to independently use basic and advanced features of a professional digital marketing platform; practice with a brand site building blocks: hosting, backend, frontend and content; learn how to build, maintain and publish a website and how to integrate basic marketing functionalities on a website.

Digital Marketing and Communication

Digital marketing, web marketing, social media marketing, content marketing, digital intelligence, brand protection; how to connect with your brand audience, generate engagement, create content that spreads through social connections, set the right goals and measure results.

Digital Marketing and Communication