Roberto
Ciacci


Roberto Ciacci
Italy Marketing and Management Consultant Freelancer Adjunct Faculty
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Roberto Ciacci is a digital transformation and marketing innovation expert with a strong track record in Martech, CRM, and data-driven strategies. He combines strategic vision and hands-on execution to lead transformation and acceleration initiatives across sales and marketing functions, helping organizations enhance customer experience, optimize budget allocation, streamline operations, and unlock new growth opportunities through smart technology integration.

He was Digital Experience Director at Gattinoni Travel, a leading company in travel retail, business travel, and corporate event management.

Previously, he held key executive positions, including:

  • Chief Marketing & Information Officer at Robintur/Viaggi Coop (Coop Alleanza 3.0 Group)
  • Marketing & Communication Director at Eden Viaggi (now part of Alpitour Group)
  • Global Head of Digital Marketing at Automobili Lamborghini S.p.A. (Audi-Volkswagen Group)
  • Digital Project Manager at CINECA

As an independent consultant and temporary manager, he has supported several renowned companies based in Emilia-Romagna — including Granarolo, Alfasigma, Ferrari, PM Group, and Librerie Coop — bringing cross-industry expertise and a pragmatic, results-oriented approach. He studied Telecommunications Engineering and further specialized in Marketing, Sales Management, and Project Management at Profingest Business School in Bologna. Since 2015, he has been an Adjunct Professor at Bologna Business School (BBS), where he teaches “Marketing Automation” in the Master in Marketing Management – Analytics and AI for Marketing and “Digital Platforms Laboratory” in the Master in Digital Marketing & Communication.

COURSES

The course is divided into three modules: Email Marketing, Web, SEO & Web Analytics. The course aims at preparing students to understand the digital marketing tools ecosystem; acquire email marketing automation know-how, develop the ability to independently use basic and advanced features of a professional digital marketing platform; practice with a brand site building blocks: hosting, backend, frontend and content; learn how to build, maintain and publish a website and how to integrate basic marketing functionalities on a website.

Digital Marketing and Communication

This course provides an introduction to marketing automation, covering the fundamental concepts, tools and strategies used to improve customer engagement and drive business growth.

Analytics and AI for Marketing