Italy Associate Professor of Marketing University of Bologna Core Faculty
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Gabriele Pizzi is Associate Professor of Marketing at the University of Bologna, where he earned a Ph.D. in Management in 2010 and a Master Degree in Statistical Sciences in 2006 (with grade 110 with honors). He is Scientific Director of the International Professional Master in Marketing Management at Bologna Business School and of the International Master Degree in International Management at the University of Bologna. He was Visiting Scholar at University of Maryland (USA), and he was invited to join a research project on the impact of COVID-19 on the Retail Industry with other colleagues from British Universities. He participated in many international conferences, and he co-organized an international Workshop on the Future of Retail Education in May 2021. He is currently the Scientific Director of the Retail Observatory on Virtual Reality and Artificial Intelligence established by the Department of Management – University of Bologna – in collaboration with Retail Institute Italy and he is also Principal Investigator for a Research Project of National Interest (PRIN) financed by the Italian Ministry of University and Research on the topic of “Retail Industry Demand Estimation”.


General principles of retailing. Overview and tendencies in retail formats. Managing product assortment. Studying the consumer. Local and global distribution strategies. The sales point: location, design and layout. Alternative channels: e-commerce, automatic distribution and retail kiosks. Technological innovation in the area of modern retailing and self-service technology. Innovative retail tools: 3D-printers and enhanced reality.

Marketing Management

The course focuses on the value creation process and it aims at providing methodological and practical knowledge on brand building and management activities, in its different types of relationship with the product and the company’s reputation. During the course the process of transforming the product into a brand and the relationship between innovation, development, product management and brand consolidation will be analyzed. The brand equity generation and the development of the purchasing experience will also be addressees, as well as the development and launch of new products. In parallel, the course will deal with service topics in B2B and B2C environments.

Sales and Marketing

Introduction to marketing research: descriptive analysis. Utilizing probability and hypothesis in marketing research. Design and technical development finalized for collecting primary data. Data analysis: regression. Segmentation and clustering techniques. Perceptual maps and positioning.

Marketing Management
Data Marketing and Analytics