Digital Marketing Manager
The Digital Marketing Manager manages and coordinates all digital marketing activities for a company. They are skilled in creating and implementing marketing strategies across digital channels – social media, SEO, SEM, email marketing, etc. – and analyzing campaign data to optimize results. They are familiar with digital platforms and capable of managing them and reporting results back to the company.
Salaries for this role vary significantly[1]. For a junior position, the salary ranges from €30,000 to €45,000 annually in Europe, and $60,000 to $80,000+ globally. For a senior professional, salaries range from €50,000 to €80,000+ in Europe, and $80,000 to $120,000+ globally.
Social Media Manager
The Social Media Manager is a key figure in social media: managing a brand’s online presence on platforms like Facebook, Instagram, TikTok, etc., creating content, interacting with the community, and analyzing campaign results. A Social Media Manager understands social trends, is skilled in writing and creating multimedia content, and combines creativity with analytical abilities, producing reports on social media performance.
A junior Social Media Manager in Europe can earn between €28,000 and €38,000 annually, while a senior can earn between €40,000 and €60,000. Globally, junior salaries range from $45,000 to $60,000/year, and senior salaries range from $70,000 to $100,000/year.
Content Marketing Manager
The Content Marketing Manager is a professional dedicated to creating and distributing content across various platforms to attract and retain customers, telling the story of the brand they represent. They focus on SEO optimization and understand the different platforms they work with to maximize a website’s online visibility. They also develop strategies that involve keyword research and trend identification in collaboration with other teams.
A junior Content Marketing Manager in Europe can expect a salary between €30,000 and €40,000, and globally between $50,000 and $70,000. Senior positions can earn between €45,000 and €70,000 in Europe, and $75,000 to $110,000+ globally.
E-commerce Manager
The E-commerce Manager is a professional who manages the online retail aspect of a company. They oversee online sales platforms, optimize systems, analyze purchase data, and improve the user experience. Thanks to their analytical skills, the E-commerce Manager can attract customers online, analyze trends, and manage the digital product-customer lifecycle.
A junior E-commerce Manager in Europe can earn between €35,000 and €60,000, while globally, the salary ranges from $55,000 to $75,000. A senior position can earn between €50,000 and €80,000 in Europe, and between $80,000 and $120,000 in the USA and globally.
SEO/SEM Specialist
The SEO/SEM Specialist is a more technical than managerial role, with the goal of improving the visibility of a product on search engines through SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies. With advanced skills in positioning, SEO writing, and data analysis, the SEO/SEM Specialist uses tools like Google Analytics, Google Ads, and Ahrefs to improve online visibility.
In Europe, a junior SEO/SEM Specialist can earn between €28,000 and €40,000 annually, with senior salaries ranging from €40,000 to €60,000. Globally, junior salaries range from $50,000 to $65,000, and senior salaries range from $70,000 to $100,000 annually.
PR & Communication Manager
The PR & Communication Manager is responsible for managing public relations and communication both inside and outside of a company or organization. Their role is crucial in building and maintaining the company’s image, managing its reputation, and promoting effective communication with various stakeholders. Excellent communication, crisis management, and event organization skills are essential. The PR & Communication Manager is also able to analyze PR and communication results and collaborate with different company departments to plan communication strategies.
A junior PR & Communication Manager in Europe can expect a salary between €30,000 and €45,000, and between €45,000 and €60,000 globally. A senior can earn between €50,000 and €90,000 in Europe, and between $70,000 and $150,000+ globally.
Brand manager
The Brand Manager is a professional who supervises and manages all activities related to a brand’s image and perception, including defining and implementing marketing and communication strategies aimed at strengthening the brand’s image. They coordinate teams and demonstrate strong leadership skills, analyzing the market and identifying trends. With knowledge of branding dynamics, they can provide consultancy to improve a brand’s performance.
For a junior figure in Europe, the average salary varies between 35,000 and 50,000 euros per year; a senior can aspire to a RAL between 60,000 and 90,000+ euros per year. In the global market,t this professional figure earns between 50,000 and 75,000 dollars per year for a junior profile; and between 90,000 and 120,000 dollars per year for a senior.
Web Analyst
The Web Analyst is responsible for analyzing web data to monitor and optimize the performance of a website or online platform. Their main task is to gather, analyze, and interpret data generated by users while navigating the site to improve the user experience, optimize contact points, and support strategic decisions based on concrete data. With skills in analytical tools and data visualization, the Web Analyst communicates with marketing teams and management to help plan business strategies.
A junior Web Analyst in Europe can expect a salary between €28,000 and €40,000 annually, with global salaries ranging from $45,000 to $60,000. A senior Web Analyst can earn between €45,000 and €65,000 in Europe, and between $70,000 and $120,000+ globally.
Media Planner
A Media Planner is a marketing and advertising professional who plans and optimizes advertising space for marketing campaigns on different media, both traditional and digital. Their goal is to maximize the effectiveness of campaigns to reach and engage the target audience in the most efficient way according to the company’s strategy.
A junior Media Planner in Europe can expect a salary between €25,000 and €40,000 annually, with global salaries ranging from $45,000 to $60,000. A senior Media Planner can earn between €45,000 and €70,000 in Europe, and between $70,000 and $100,000 in the USA and globally.
Digital Strategy Consultant
The Digital Strategy Consultant helps companies develop digital strategies by identifying the right platforms, tools, and techniques to achieve the visibility and positioning goals required by the client. With strong skills in digital trends and market analysis, the Digital Strategy Consultant can offer advice for a wide range of brands and products.
A junior Digital Strategy Consultant in Europe can expect a salary between €35,000 and €50,000, which can rise to €55,000–€90,000+ for senior positions.
Globally, junior salaries range from $60,000 to $80,000, and senior salaries can range from $90,000 to $130,000+ annually.
[1] For all the professional roles analyzed, salaries vary according to the
– Sector: Hi-tech, finance, automotive and healthcare are the fields of application of these professional figures that are on average more remunerative.
– Experience and skills: specializations such as deep learning and NLP significantly increase remuneration.
- Country and city: in the main European capitals (London, Berlin, Paris) salaries are on average higher than in the rest of the EU. We consider advanced non-EU countries for the global market, averaging wages in the USA, South America, China and Russia.
Sources: Glassdoor, AIJobs, Wexford
